Date-wise News
‘The X-Factor’ earmarks 80% of marketing budget for OOH & Digital

Big CBS has allocated Rs 4 cr to promote the show. The OOH and digital campaigns have been launched in six metros

Synjini Nandi Sep 20, 2012 10:57 PM

Tata Nano now a work of art

‘Nano: Art in Motion’, an on-ground initiative, saw artist Sangeeta Babani use the Tata Nano car as her canvas. The idea was executed by Lodestar UM

exchange4media Staff Sep 20, 2012 8:25 PM

“Indian mobile users have matured to 2nd & 3rd devices”

Great monetisation opportunities have opened up for handset manufacturers, service providers and app developers, says Viral Oza of Nokia India

Noor Fathima Warsia Sep 20, 2012 8:22 PM

Billboard of the week: Sunsilk thick hair campaign

“Sunsilk’s ad had a nightclub effect and I liked the fact that the brand managed to make the bus shelter look stylish,” says Priti Nair of Curry Nation

Priyanka Nair Sep 20, 2012 8:18 PM

BlackBerry initiates ‘action-packed’ radio campaign

Launched across 20,000 spots across the nation, the drive is aimed at encompassing a larger TG under the tag of ‘people in action’

Saloni Surti Sep 20, 2012 8:03 PM

ABP Majha celebrates Ganeshotsav with gusto

The Marathi news channel has embarked on its largest Ganeshotsav celebrations – ‘Bappa Majha’ – from September 19 to capture the fervour of the festival across Maharashtra

exchange4media Staff Sep 20, 2012 7:51 PM

Maxus, Telibrahma lead shortlist for Smarties

Mobile Marketing Association announces finalists for first Smarties India Awards across 15 categories. Awards sponsored by IMImobile

exchange4media Staff Sep 20, 2012 7:40 PM

Date for receiving comments on ad cap extended

TRAI has now given time till Sep 24 to stakeholders to send comments on the 10+2 ad cap regulation. The earlier date was Sep 11

exchange4media Staff Sep 20, 2012 7:31 PM

Bet you didn’t know it’s a Murugappa Group Co.

The business conglomerate builds brand connect with its group companies in a nine-series campaign – titled ‘Bet We’ve Met’ – created by Interface

Deepa Balasubramanian Sep 20, 2012 7:12 PM