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Guest Column: Regional content is extremely hot, and the reasons are obvious- Deepa Balasubramanian

Regional Content has clearly set the tone for decreased barriers when it comes to the language part. People who do not know how to read or speak English can now look forward to indulging online in their native language, writes author Deepa Balasubramanian

Deepa Balasubramanian Sep 14, 2016 8:15 AM

Radio to gain prominence in e-commerce ad spends in 2015?

E-commerce players have effectively used TV as a lead medium of reach. Can radio play a bigger role?

Deepa Balasubramanian Jan 8, 2015 8:19 AM

Revisiting print industry upheavals in South India

Good tidings in the print industry are yet to arrive and publishers are counting on 2015 for fresh revival

Deepa Balasubramanian Jan 3, 2015 11:07 AM

Competition & fragmentation define kids’ genre in the South

Leading broadcasters & advertisers from South India speak on the vibrancy and the significance of kids’ channels, a genre performing exceedingly well in terms of ratings and advertiser interest down south

Deepa Balasubramanian Jan 3, 2015 10:45 AM

Consumer storytelling as an industry has become less indulgent with prologues: Ambarish Ray

Ray, Director & VP, Metal Communications, on advertising in India becoming more about the consumer as a human being and less about archetypes

Deepa Balasubramanian Jan 1, 2015 8:08 AM

We are now moving from the era of Customisation to Co-creation: Ramesh Chembath

Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."

Deepa Balasubramanian Jan 1, 2015 8:02 AM

Designing '2015 Experiences': 5 experiential marketing takeaways from 2014

Experiential marketing experts highlight 5 key learnings from 2014 that set the ball rolling for amplified, collaborative and integrated experiential properties for 2015

Deepa Balasubramanian Jan 1, 2015 7:43 AM

Flashback 2014: 2014 saw consolidation in the digital marketing agency space

In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he saw in 2014 the challenges faced by the industry and list the digital campaigns that stood out

Deepa Balasubramanian Dec 31, 2014 9:26 AM

Flashback 2014: Neither the ache din nor the revival has happened: Varghese Chandy

In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014

Deepa Balasubramanian Dec 30, 2014 9:02 AM

Industry leaders express condolences upon the demise of S Balasubramanian

Balasubramanian, veteran journalist and Chairman of Vikatan Group of Publications, passed away on 19th Dec, 2014 at the age of 78

Deepa Balasubramanian Dec 22, 2014 8:34 AM

Chairman of Vikatan group : S Balasubramanian passes away

Veteran journalist and media personality, S Balasubramanian, Chairman, Vikatan group of publications passed away on December 19, 2014. He was 78

Deepa Balasubramanian Dec 20, 2014 9:21 AM

We haven't seen 'acche din' yet: Srinivasan B

Srinivasan B, MD, Vikatan Group, speaks about a placid Q3, expectations for Q4, launching the Braille version of Chutti Vikatan and more

Deepa Balasubramanian Dec 16, 2014 8:18 AM

Deccan Chronicle claims TOI is pillaging its classified ads

Deccan Chronicle has filed a criminal complaint against TOI. The court has asked the police to further investigate the matter and an FIR has also been registered

Deepa Balasubramanian Dec 15, 2014 8:31 AM

India is benefitting from e-commerce kicking in late: Graham Green

Learnings from the mistakes that have been made in the western world are being implemented in India, says Green, a stalwart in e-commerce sector & advisory board member of Bangalore-based Ace Turtle

Deepa Balasubramanian Dec 15, 2014 8:22 AM

Tamil daily Dinamalar launches a new music website isailive

Website is an attempt to promote music in all genres aiming to reach Tamil audience that has a global outlook

Deepa Balasubramanian Dec 15, 2014 8:13 AM

Radio ad spends in South expected to end on a high note in Q3

It is estimated that advertising spends on radio will register a 15-20% growth

Deepa Balasubramanian Dec 10, 2014 7:57 AM

TOI celebrates circulation of 5,00,000 lakh copies in Tamil Nadu

The Times of India has launched a marketing campaign called '5,00,000 Vaazhga', celebrating the circulation figure of five lakh plus copies in the state including three lakh plus copies in Chennai alone

Deepa Balasubramanian Dec 6, 2014 9:20 AM

In Mumbai and Delhi, we prefer to remain small but influential: Rajiv C Lochan

Lochan, MD & CEO, KSL (The Hindu & Group newspapers) talks about the focus on South being a massive strategic advantage

Deepa Balasubramanian Dec 4, 2014 8:14 AM

Positive trends for South Indian TV industry in Q3; Q4 expected to perform better

Broadcasters look forward to a more lucrative quarter after an approximate 8% growth in Q3

Deepa Balasubramanian Dec 3, 2014 8:22 AM

Radio is trying to create a niche for appointment listening: Neeraj Moorjani

Moorjani, Head-Marketing, Customer Lifecycle Management & Corp Comm, Cholamandalam MS General Insurance on using radio for brand recall and disruptive messaging

Deepa Balasubramanian Dec 1, 2014 9:11 AM

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