Regional Content has clearly set the tone for decreased barriers when it comes to the language part. People who do not know how to read or speak English can now look forward to indulging online in their native language, writes author Deepa Balasubramanian

Deepa Balasubramanian 14-September-2016

E-commerce players have effectively used TV as a lead medium of reach. Can radio play a bigger role?

Deepa Balasubramanian 08-January-2015

Good tidings in the print industry are yet to arrive and publishers are counting on 2015 for fresh revival

Deepa Balasubramanian 03-January-2015

Leading broadcasters & advertisers from South India speak on the vibrancy and the significance of kids’ channels, a genre performing exceedingly well in terms of ratings and advertiser interest down south

Deepa Balasubramanian 03-January-2015

Ray, Director & VP, Metal Communications, on advertising in India becoming more about the consumer as a human being and less about archetypes

Deepa Balasubramanian 01-January-2015

Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."

Deepa Balasubramanian 01-January-2015

Experiential marketing experts highlight 5 key learnings from 2014 that set the ball rolling for amplified, collaborative and integrated experiential properties for 2015

Deepa Balasubramanian 01-January-2015

In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he saw in 2014 the challenges faced by the industry and list the digital campaigns that stood out

Deepa Balasubramanian 31-December-2014

In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014

Deepa Balasubramanian 30-December-2014

Balasubramanian, veteran journalist and Chairman of Vikatan Group of Publications, passed away on 19th Dec, 2014 at the age of 78

Deepa Balasubramanian 22-December-2014

Veteran journalist and media personality, S Balasubramanian, Chairman, Vikatan group of publications passed away on December 19, 2014. He was 78

Deepa Balasubramanian 20-December-2014

Srinivasan B, MD, Vikatan Group, speaks about a placid Q3, expectations for Q4, launching the Braille version of Chutti Vikatan and more

Deepa Balasubramanian 16-December-2014

Deccan Chronicle has filed a criminal complaint against TOI. The court has asked the police to further investigate the matter and an FIR has also been registered

Deepa Balasubramanian 15-December-2014

Learnings from the mistakes that have been made in the western world are being implemented in India, says Green, a stalwart in e-commerce sector & advisory board member of Bangalore-based Ace Turtle

Deepa Balasubramanian 15-December-2014

Website is an attempt to promote music in all genres aiming to reach Tamil audience that has a global outlook

Deepa Balasubramanian 15-December-2014

It is estimated that advertising spends on radio will register a 15-20% growth

Deepa Balasubramanian 10-December-2014

The Times of India has launched a marketing campaign called '5,00,000 Vaazhga', celebrating the circulation figure of five lakh plus copies in the state including three lakh plus copies in Chennai alone

Deepa Balasubramanian 06-December-2014

Lochan, MD & CEO, KSL (The Hindu & Group newspapers) talks about the focus on South being a massive strategic advantage

Deepa Balasubramanian 04-December-2014

Broadcasters look forward to a more lucrative quarter after an approximate 8% growth in Q3

Deepa Balasubramanian 03-December-2014

Moorjani, Head-Marketing, Customer Lifecycle Management & Corp Comm, Cholamandalam MS General Insurance on using radio for brand recall and disruptive messaging

Deepa Balasubramanian 01-December-2014