Date-wise News
Ambuja Cement awards creative duties to Publicis

Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis

exchange4media Staff Apr 2, 2014 6:46 PM

TRAI's first tranche of tariff hike for analog areas comes into effect

TRAI has announced a 27.5% inflation-linked tariff hike for analog cable areas. The first installment of 15% came into effect from April 1, 2014, the second installment of 12.5% will be effective from January 1, 2015

exchange4media Staff Apr 2, 2014 9:06 AM

DMTI launches post graduate program in digital marketing

The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. A six-month paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year.

exchange4media Staff Apr 2, 2014 9:03 AM

Talent crunch looms large over digital marketing fraternity

Getting the right talent is one of the main challenges of the ever growing digital marketing and advertising industry. While there is a clash between expectations and reality, experts also feel that there is a training level deficit

Sonam Gulati Apr 2, 2014 8:59 AM

Groupon India inks deal with Magzter to offer select digital magazines

This move will enable online shoppers to choose their subscriptions from different magazine titles from Magzter that target several key segments at a discount of 50%

exchange4media Staff Apr 2, 2014 8:39 AM

Youth Quotient: "The best thing about digital is the targeting possibilities"

Today, you can define people who have exhibited interest in a certain type of product as your TG or you may even go up to the extent of defining you TG in terms of their behaviour, says Mediacom’s Junaid Hakim

Deepa Balasubramanian Apr 2, 2014 8:23 AM

At IPG, we have the size, the scale and the expertise: Michael I Roth

We are not missing any part of the go-to market strategy. The only issue is our share price & we have a duty to our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of IPG

Rashi Bisaria Apr 2, 2014 8:20 AM

#FutureProof: The context of RIL’s ‘Operation Izzat’

A realisation on why the social media and mainstream media can complement each other for your company and its own ‘flame of truth’, according to Rohit Bansal

Rohit Bansal Apr 2, 2014 8:17 AM

RSCI & MRUC assess IRS findings; report to remain in abeyance for six more weeks

RSCI & MRUC approved the recommendation of the sub-committee that the revalidation and audit of field work by a third party should commence immediately and completed within four to six weeks.

exchange4media Staff Apr 2, 2014 8:14 AM

Twitter buys TV analytics start-ups, extends Kantar partnership

Twitter made a number of key announcements, which included the acquisition of two TV analytics companies and an extension of its research agreement with Kantar

Abhinna Shreshtha Apr 2, 2014 8:12 AM

ZEE rebrands Zee UP as Zee Sangam to target higher regional viewership

This is the second national news channel from Zee Media. The channel will be available on all major platforms, covering news in UP and other parts of the country.

Abid Hasan Apr 2, 2014 8:10 AM

Cannes Lions to celebrate Brazilian creativity with Brazil Day

Brazil was ranked the second most creative country in the world by 2013 Cannes Report.The country’s creativity will be showcased in a dedicated programme at the Festival this year.

exchange4media Staff Apr 2, 2014 8:07 AM

Red FM's 'Dabaa Ke Bajaa' urges youth to press the button & vote

The ‘Pledge to Vote’initiative in partnership with the Election Commission Of India, will be promoted via radio, OOH and digital mediums. Five million people have already pledged to vote.

Abhinna Shreshtha Apr 2, 2014 8:03 AM

Aidem Ventures to represent Buland Samachar Plus & Samachar Plus nationally

Best News Company has handed over its national media sales duties for Buland Samachar Plus UP, Uttarakhand and Samachar Plus, Rajasthan to Aidem Ventures

exchange4media Staff Apr 2, 2014 8:01 AM

CNBC-TV18 & Mint in strategic content alliance

This partnership will enable the two parties to share content with each other on a daily basis and work together on various editorial initiatives throughout the year

exchange4media Staff Apr 2, 2014 7:59 AM

Economic Times launches ET Panache in Mumbai

A lifestyle & leisure accompaniment to the main newspaper which covers bigwigs, biz honchos, and top guns, Panache will be available along with ET every Wednesday, Thursday & Friday

exchange4media Staff Apr 2, 2014 7:57 AM

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