DMTI launches post graduate program in digital marketing

The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. A six-month paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year.

exchange4media Staff 02-April-2014

DMTI launches post graduate program in digital marketing

The Digital Marketing Training Institute has launched the country’s first one-year full time Post Graduate Program in Digital Media Marketing. The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. The program is a first of its kind – the only program that integrates digital marketing with traditional marketing. A six-month paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year.

“The PGPDM breaks away from the traditional MBA & other similar offerings that are currently available. What is unique about the program is the cutting-edge curriculum that has been put together by industry veterans. It has been designed keeping in mind the requirements of the industry as well as student aspirations. With companies pre-registering for placements & internships, the program will be a roaring success. Iam really thankful to the industry, especially the DMTI Board of Advisors who have all put their might behind this program,” said Rashmi Putcha, CEO, DMTI.

The program is being perceived as a path-breaking initiative by DMTI. Several multi-national advertising agencies and brands have already expressed their desire to recruit the students passing out of the program. Many others have volunteered to mentor the students enrolling for the program. The six months long internship will give students a hands-on learning experience that beats any kind of classroom training. The institute has committed a minimum salary of Rs 5 lakh or more per annum to all participants of the program. “High time the digital marketing industry had a world-class academic program of its own. We are definitely looking at hiring interns & possibly recruiting students who pass out successfully from the program,” said Vikas Tandon, Managing Director, Indigo Consulting.
The advisory board that supports DMTI has industry veterans like Mahesh Murthy, Vivek Bhargava, Annurag Batra, Punitha Arumugam, Vikas Tandon, Virginia Sharma, Rammohan Sundaram, Professor Issac Jacob & Aditya Save. All training sessions at DMTI are conducted by senior professionals from the industry bringing a lot of experience into the classroom.
Details on the program can be found on www.thedmti.com/pgpdm
 

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Innovation takes the lead in ABP newsroom

The channel created an innovative 360-degree setup on Tuesday to help viewers understand the ground zero of elections

exchange4media Staff 1 day ago

ABP

With the vision to keep #Deshkorakheyaagey, ABP news created first-of-its-kind reporting set-up to lift the exuberance and excitement of the dynamic movement of the election results. An innovative 360-degree setup was organized on Tuesday to help viewers understand the ground zero of elections across India.

The innovative live view of ABP newsroom included an interesting Virtual Reality set-up which gives an overview of the entire newsroom. A thematic graphical representation of data projecting city graphics data over innovative bulletin train. An active data LED wall was also installed with colour codes and alignments to help understand the dynamic movements on the results. 

Talking about the initiatives, Avinash Pandey, COO, ABP News Network, said, “Time and again, we have set a benchmark in creating new standard when it comes to innovation in newsroom. With the changing consumer behaviour, we have tried to make our today’s programming more innovative, interactive and engaging for our viewers. Our all – new & first- of-its-kind initiatives like active data LED wall and Virtual reality initiative, kept the viewers engaged during the game changing numbers of the election results.” 

He added, “On digital front, we have yet again taken a lead today in the Hindi genre segment receiving the highest concurrent visitors on desktop and mobile platforms.”
Some other initiatives like LIVE Result coverage on LED screens (outdoor) for our viewers was also installed in Delhi - Connaught Place, Kolkata - Top n Town news market, Jaipur - Near Alberta Museum, Raipur - Jaistambh Chowk along with extensive outdoor coverage. 
 

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Lux Golden Rose Awards marks 3rd year, in collaboration with Mindshare India & Star TV

Mindshare Fulcrum anchored the event with Star TV and Hotstar for content creation and broadcasting of main award ceremony

exchange4media Staff 1 day ago

Mindshare

The 3rd edition of Lux Golden Rose Awards (LGRA), which was recently held at NSCI Dome in Mumbai, congregated B-town’s biggest and brightest stars across eras to extend their support for UN’s HeForShe campaign and to stand in solidarity for gender equality in a one-of-its-kind extravaganza celebrating female cinematic legends of the silver screen.

 

Mindshare Fulcrum anchored the entire event with Star TV and Hotstar for content creation and broadcasting of the main award ceremony. The company also partnered with Hindustan Times, Fever 104 FM, Pinkvilla, Facebook and BeBeautiful for ancillary content creation. Celebrities such as Varun Dhawan, Ayushmann Khurrana, Aparshakti Khurrana, Guru Randhawa, Karan Tacker, Karan Kundrra, Nakuul Mehta and Mohit Malik joined the country's first and one-of-its-kind "I am HeForShe" movement.

 

The ceremony was a grand affair and was graced by some of the most legendary and popular faces of the fraternity such as Shah Rukh Khan, Akshay Kumar, Varun Dhawan, Karan Johar, Rekha, Alia Bhatt, Madhuri Dixit Nene, Aishwarya Rai Bachchan, Kareena Kapoor, Karisma Kapoor, Jacqueline Fernandez, Kajol, Hema Malini, Zeenat Aman, Helen and many more.

 

The performers entertained audiences with their mesmerizing and colorful jigs, and the novel combination of hosts had all in splits throughout the evening. Shahrukh Khan’s evergreen wit combined with Varun Dhawan and Akshay Kumar’s hilarious dramatics was very well received and appreciated.

 

B Town regulars and other spectators for the evening were in for a memorable surprise as they watched leading B-town male celebrities pay tribute to some of the most loved divas of Bollywood for their immense contribution in their professional and personal lives.

 

Kareena Kapoor Khan, as usual left audiences spell-bound being her vivacious self as she performed on superhit tracks of her male co-stars. Charming superstar, Varun Dhawan’s performance was a tribute, celebrating the gorgeous women he has had the chance to share screen space with. The evening also housed a sizzling performance from this year’s star debutants, the lovely ‘Dhadak’ pair Janhvi Kapoor and Ishaan who performed on hits like Dhadak, Jugni, Kar Har Maidan Fateh and the chartbusting Zingaat but the star performance of the night was by none other than the Dhak-Dhak girl of Bollywood Madhuri Dixit, who performed to Hema Malini’s Dreamgirl and to Helen’s Yeh Mera Dil. She is also seen dancing to late actress Sridevi’s Hawa Hawai and her own song, Tamma Tamma Loge.

 

The night ended on a high note with the ruling men of Bollywood – The Badshah and Khiladi along with the super charming Varun Dhawan who came together to celebrate these iconic women and the women of the country – the Lux HeForShe finale.

 

Amin Lakhani, President- Client Leadership, Mindshare India, said ‘With LGRA in its third consecutive year, we take immense pride in saying that with each passing year it has not only turned out to be a stronger but an even more successful association with brand Lux. In our three years of being associated with this project, we have only seen it grow in terms of grandeur and scale and what better than supporting the UN initiative HeForShe for an even more purposeful cause.’

Harman Dhillion, GM – Skin Cleansing, Hindustan Unilever Limited, mentioned, “For 90 years, Lux has been the beauty secret of iconic Bollywood superstars. This year, we used the grand stage of the Lux Golden Rose Awards to celebrate these women, and it was done in great style by the men of Bollywood paying an ode to their ladies. It was truly a pleasure to witness the Lux divas across generations being celebrated and a once in a lifetime experience.”

 

Premjeet Sodhi Senior Vice-President Mindshare Fulcrum South Asia, said, "LGRA has always been a project that we at Mindshare hold in high regard. We feel extremely honoured by the fact that over the past three years, we have been able to bring Lux’s grand vision to life, with each edition being even more
well-received than the last. This year, in particular, has been a matter of extreme pride, with a purpose-driven association in the form of HeForShe. The incredible success of this project would not have been possible without the tireless work and dedication of our Content+, Exchange, and Client Leadership teams, who performed extraordinarily, and delivered excellence."

 

The award ceremony created a platform for a larger- than-life celebration of the divas of Bollywood.

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Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada’s 'Aatmabandhana' will be telecast on weekdays at 10:30 PM starting 17th December 2018

exchange4media Staff 2 days ago

Aatmabandhana

Zee Kannada, has further strengthened its fiction band with innovative content post the successful launch of Paaru. 'Aatmabandhana', is a story narrating the never-ending love between a mother and her son; and how even death cannot put an end to emotions, ranging from love to revenge. The channel is all prepped to make its ardent audience enter the paranormal world with their new horror-thriller fictional show Aatmabandhana, on-air every weeknight starting 17th December at 10:30 PM only on Zee Kannada and Zee Kannada HD.

Aatmabandhana is about a five-year-old boy, Chiru, who believes that his mother, Arati, prefers his sister, Chaitra over him. In an unfortunate turn of events, Aarti along with her children, Chiru and Chaitra, meet with a road accident, and Aarti is only able to save Chaitra. Arati believes that even during Chiru's last breath, she made him feel that she chose Chaitra over him. Aarti, with the help of her maid, goes to a place to ask for forgiveness to his son’s soul, when his soul returns to vindicate his death against his mother.

The cast of Aatmabandhana comprises of the marvellous actor Rajini Amrutha who plays the pivotal role of the mother, Aarti. The talented actor Master Alaap, former Drama Juniors Season 2 contestant, who portrays the role of Chiru, and dynamic child actor Shivaani, portrays the role of the sister, Chaitra. The other actors include Lakshmigowda, Suresh Rai, Ramamurthy, Rajesh, Nethra Sindhya, Sunethra Padit. The show is directed by well-known director G. K. Satishkrishnan and produced by ingenious Mahesh Gowda and Dr. Suma under Dvija Creations banner.

The cinematography is executed by Santhosh Begankal Koppa while the story expansion and screenplay are compassed by S. Selvam and Girish Kalkoppa’s team. The credit for the dialogues, music and title song goes to Rathnagiri, Vinay, and Harshapriya respectively. The graphics design is done by Mumbai's Mudra Graphics of 'Ughe Ughe Madeshwara' fame that will ensure to take the viewers entertainment quotient to a whole new level.

Commenting on the launch, Sathiskrishnan, Director said, “We see Aatmabandhana growing in the hearts of every Kannadiga audience as it has been crafted keeping the viewers of all age groups in mind. With an aim of keeping the audience at the edge of their seats, the staggering graphics will create a new experience for viewers in every episode.”

Speaking about the new show, Raghavendra Hunsur, Business Head – Zee Kannada said, “With the successful closure of Nigooda Raatri, our channel continues to focus on giving our viewers unique and intriguing content. The Horror genre is new and exciting for our team, and we hope Aatmabandhana will keep the audience engaged”.

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RED FM introduces its newest RJ, Robot Rashmi

RJ Rashmi is the first ever Hindi speaking robot and will be seen hosting a show on RED FM

exchange4media Staff 2 days ago

Red FM

Radio network, 93.5 RED FM has come out with a new concept of having a humanoid robot as a radio jockey. RJ Rashmi, who is the world’s first ever Hindi speaking robot, will be seen hosting a show on RED FM.

The show #AskRashmi went on air on December 3 for the first time. As a part of this concept, Robot Rashmi hosts a show with RJ Raunac aka Baua in the morning from 10 am to 11 am and ‘Dilli ke kadak launde’ RJ Kisna and Ashish in the evening 5 pm to 6 pm.

During the show 'Ask Rashmi', the robot interacts with the callers and responds to their questions. These conversations vary between a plethora of topics like politics, environment, road safety with an understanding of human emotions.

On this first ever concept for the radio industry, Nisha Narayanan, COO, RED FM said, “Red FM is always working towards creating exciting content which also has the new age spark to it. It is the first time ever that a humanoid robot will be hosting a radio show in India. Rashmi the robot along with our RJ’s go on-air together in a segment called #AskRashmi. We are thrilled to have her on-air and looking forward to two weeks of fresh content for our listeners.”

Rashmi was created by Ranjit Srivastava who belongs to Ranchi. The robot was designed on the lines of Hong Kong's robot Sofia. Robot Rashmi not only speaks Hindi but can also speak English, Bhojpuri, and Marathi. This is a first of its kind programming and has never been done in the world, let alone India.

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Indigo 91.9 FM to launches 'The Reena D’Souza Show – Untold Stories of Sportsmen'

The show will be 12 to 17 minutes duration on YouTube aired on Saturdays and 60 minutes segment on Indigo 91.9 FM which will be aired on Sunday.

exchange4media Staff 5 days ago

TheReenaDsouzaShow

Indigo 91.9 FM is all set to launch The Reena D’Souza which will showcase the untold stories of our sportsmen and educate the audience about sports. The show aims to create awareness about fitness among youngsters and the advantage of staying fit. The show will be hosted by Reena D’Souza, a well-known television personality who has been hosting various shows on Star Sports Network, Star Suvarna Plus Kannada for many events like Pro Kabaddi, ISL Season 4, IPL 2018 etc., The show will air four seasons in a year which each season consisting of minimum 12 episodes which will be aired on YouTube as well as Indigo 91.9 FM. Renowned sports personalities will be invited for a four-segment format show which includes Chatting, Entertainment and Games, Tips and Best Practices of Sports and Rapid Fire Round.

The show will be 12 to 17 minutes duration on YouTube aired on Saturdays and 60 minutes segment on Indigo 91.9 FM which will be aired on Sunday.

Satyanaryana Murthy, CEO, Indigo 91.9 FM said, “It is incredibly exciting to keep up the Indigo legacy of launching innovative, clutter-breaking content that our premium audiences have come to love. And our upcoming collaboration with Reena D’Souza, where she gets up close & personal with India's champions, is sure to be a hit with our audiences. The show design has been influenced by Indigo's deep understanding of millennial audiences and highlights these celebrities who are woven into our daily lives like never before. The show will be simulcast on Indigo 91.9 FM and our social media channels on every Sunday at 10:00 am to 12:00 pm and stay tuned for more exciting announcements in the coming month.”

Amit Gupta, Managing Director and Group CEO, Asianet News Media & Entertainment Pvt Ltd said, “Over the years, the radio station for a Fun Young Bangalore and Goa, has become an iconic part of the city's’ ethos, putting together exciting programs for listeners and revelers, bringing together some of the finest artists and musicians from across the globe. With this show, we aim to give our audience a new experience of sports and fitness along with entertainment.”

Reena D’Souza, Curator & Producer of the show said, “The Reena D’Souza Show is a dream come true project. I have been working on this project for the last one year; a YouTube-based talk show wherein we bring out the untold stories from sports personalities lives. I believe everyone has a story to share and if it’s brought to the limelight, it can inspire masses. The show brings out stories from the lives of cricketers, footballers, kabaddi players, athletes, Olympian & Paralympic players. This is first of a kind initiative on YouTube wherein all sports are in the focus. Also, I am privileged to be the first sports presenter from Karnataka to have brought out a sports-based talk show on YouTube & Indigo 91.9FM. I am glad that Indigo 91.9 FM joined hands with 'The Reena Dsouza Show' to make this initiative reach bigger audiences.”

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Eros Now begins production of original series 'Flesh' starring Swara Bhasker

'Flesh' will stream exclusively on Eros Now in early 2019

exchange4media Staff 5 days ago

SwaraBhaskerErosNow

Eros International PLC, a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has launched another intriguing and compelling original web series, Flesh. A provocative human drama starring a spectacular ensemble cast of Swara Bhasker, Akshay Oberoi, Vidya Malvade, Kavin Dave and Yudhishtir Urs among others began production this month for an early 2019 release. The series is being co-produced by Siddharth Anand and directed by Danish Aslam of Break ke Baad fame. The gritty series is set against the global human trafficking industry and how a belligerent cop, played by Swara Bhasker, neglects the law and takes matters into her own hands. Written by Pooja Ladha Surti, best known for her work on acclaimed films like Andhadhun, Badlapur, Phobia, Ek Hasina Thi amongst others, Pooja has etched yet another captivating narrative around the dark world of human trafficking.

Commenting on the new series, Ridhima Lulla, Chief Content Officer, Eros Group said, “We continue to build our focus on providing a unique experience in the digital world with captivating stories backed by skilled talent. We want the consumers’ digital experience to be defined by creating strong, extraordinary and unforgettable content. Flesh is a flagship Eros Now show that promises to have all the gripping elements to hook audiences”. Producer Siddharth Anand, added “It’s a definite high point to produce such an incredible series with Eros Now and we want to present a perfect blend of dark reality and entertainment through Flesh. The superb script, cast, genre and drama are the key ingredients that will keep the viewers captured till the end”.

Talking about her new web series, actor Swara Bhasker said, “To associate with brave, bold, relevant and impactful characters and projects is a dream for any passionate actor. I am delighted to become a part of Flesh and looking forward to working with this fantastic and talented crew. For the first time in my career, I am playing a cop and my fans will be witnessing a new version of myself in this Eros Now original series.”

'Flesh' will stream exclusively on Eros Now in early 2019.

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JetSynthesys' Sachin Saga Cricket Champions celebrates 1st anniversary with DreamHack

Scheduled on 21st to 23rd December 2018 in Mumbai, Sachin Saga fans will compete and challenge each other in the game’s Virtual Anniversary playoffs to qualify for the DreamHack finale

exchange4media Staff 5 days ago

JetSynthesys

JetSynthesys’ Sachin Saga Cricket Champions, one of the most popular cricket-based games in India, is all set to celebrate its first anniversary with DreamHack, the world’s largest gaming festival. With an expected audience of almost 20,000, the event will feature Sachin Saga as part of its World Finals with players competing in the race to the Top 3.

Scheduled on 21st to 23rd December 2018 in Mumbai, Sachin Saga fans will compete and challenge each other in the game’s Virtual Anniversary playoffs to qualify for the DreamHack finale. Players will face three exciting challenges on the app with the top eight players qualifying for the final event.

The finalists will compete in head-to-head cricket matches and stand a chance to win Sachin Saga merchandise as well as prizes up to 8 lakh!

Speaking on the milestone, Rajan Navani, Vice Chairman & Managing Director, JetSynthesys said, “Within a year of launch, Sachin Saga has fast become one of the most popular cricket games giving fans and mobile game lovers an opportunity to play the legendary cricketer’s game and relive his cricketing moments. Our collaboration with DreamHack will recreate this experience and bring alive the Sachin Saga magic on-ground. We are elated with the success of the game sand look forward to increased engagement on the app with our new immersive gaming experience.”

Launched on 7th December 2017 by the Master Blaster Sachin Tendulkar, the game gave fans an opportunity to relive the legend’s career by stepping into his shoes. Through the technology embedded in the game, it creates a larger than life virtual cricketing experience where for the first time ever players to experience real-time shadows and motion captures in a mobile game. With over 5 million downloads on the app, Sachin Saga Cricket Champions has grown to become one of the top-most downloaded games on Google Play.

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Asianetnews.com breaks into the Top 10 news platforms in India

According to the latest Comscore data, Asianetnews.com is one of the fastest growing news platforms with close to 650% growth in average time spent by users

exchange4media Staff 5 days ago

asianetnews

With digital being the growth driver for news, Asianetnews.com has emerged as a strong player in India’s established legacy of news brands. The latest Comscore data has rated Asianetnews.com amongst the top 10 news platforms in India, with users spending an average time of 434 million minutes vis-a-vis 67 million minutes during the month of July earlier this year. This makes Asianetnews.com one of the fastest growing news platforms with close to 650% growth in average time spent by users. Also, the platform has seen a 400% growth in the average time spent per user, which has increased to 36 minutes from 9 minutes in July.

Asianetnews.com was already a market leader in South Indian languages and with the launch of bi-lingual media-tech platform Mynation.com in July this year, the platform has broken into the national English and Hindi digital news segment and has now emerged as the leading Indian news platform in vernacular languages.

Focused on creating a compelling digital video content platform, Asianet News Network’s strong brand credibility and presence across the four southern states, with strong vernacular teams and deep regional insights, provides the group an edge to source and deliver content like none other.

Speaking on the development, Abhinav Khare, CEO, Asianetnews.com said, “9 out of 10 new internet users in India will come from the vernacular segments. The craze for high-quality video content amongst our users is high which is why at Asianetnews.com, we focus on delivering vertical video content for our users. Other than focusing on Daily & Monthly Active Users, we also focus on building high engagement, which led us to break into the top 10. Since major growth is coming from vernacular, we are confident that we will end the year in Top 5. Based on our aggressive organic and inorganic strategy, we will end the year with a base of 60 million monthly active users and monthly page views of 1 billion plus.”

Shridhar Mishra, VP – Sales, Asianetnews.com said, “This is an exciting time, we are going to generate a revenue growth of 250%+ over last year from India and Middle East Markets. We are working with Most top brands in the Entertainment, Auto, Telecom, Tech, Jewelry, Consumer Products, Real estate & Building Material segments. On the Ad tech front, we are the first ones in the Regional Media space to implement Header bidding on our platforms.”

Amit Gupta, Managing Director, Asianet News Media & Entertainment Pvt Ltd added, “2018 has been a great year for Asianetnews.com. We are building deep domain expertise across board /languages and we are working on growing in-organically in Kannada, Telugu and verticals such as sports amongst others to further strengthen its position across all south languages in digital.”

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Sara Ali Khan makes Live Chat debut with UCWeb

“I am crazy, committed, spontaneous, just like my character in Kedarnath,” says Sara Ali Khan

exchange4media Staff 6 days ago

SaraKhan

Ahead of her big screen debut, Bollywood newbie Sara Ali Khan made her first Live Chat debut hosted by UCWeb, the company within Alibaba Digital Media and Entertainment Group. Sara Ali Khan, the daughter of Bollywood actors Saif Ali Khan and Amrita Singh, is all set to make her debut with Abhishek Kapoor's 'Kedarnath', also starring Sushant Singh Rajput.

Around half million fans logged into UC Browser and UC News to chat with Sara as she revealed interesting facts about her personal life, the Bollywood debut, and challenges in shooting for two films simultaneously, the company said in a statement.

The pretty debutante was quite interactive and vocal during the special live chat session organized by UCWeb. Touching upon her experience while shooting for Kedarnath, she said, “The film is like a baby to me, which makes it difficult to choose a single favourite scene out of the entire movie.”

Sara gave a sneak peek into her smart and independent side while responding to the fans’ questions. When asked if her mother Amrita Singh used to go with her for film shoots, she said, “My mom never accompanied me on the sets. She used to say if I would have been working as a doctor, she would never accompany me to the operation theatre.”

Given the fact that she is Saif Ali Khan and Amrita Singh’s daughter, there has always been a lot of buzz around her. When asked about her bonding with Kareena Kapoor, wife of Saif Ali Khan, she shared, “I am thankful to Kareena, the way she has been appreciating me all around, but I can’t take this appreciation seriously as she is family and will obviously be little more biased towards me.”

The newbie is off to a starry start, but says “I have no starry tantrums and often ditch the car to travel by an auto rickshaw.”

“Saw the trailer, it is awesome!” a comment from the fans stirred up the discussion for the movie during the live chat. “I have been associated with the Kedarnath temple and am in love with it. I am expecting the film to be a hit because of its impressive story, a good director and nice actors,” a message in the chat box said.

The live chat was part of UCWeb’s efforts in providing specialized curated content across categories for its wide user base of 130 million.

According to Cheetah Lab and UC Media Lab Joint Report, entertainment is the largest category in mobile content consumption for Indian users on UC’s news feed platform.

Elaborating on the initiative, Damon Xi, General Manager of UCWeb India and Indonesia, Alibaba Digital Media and Entertainment Group, said, “UC Browser is a user-oriented platform and we wish to feed our users with quality content in every possible category. Earlier also, we have successfully leveraged our tie-up with film studios for movies such as ‘Batti Gul Meter Chalu’, ‘Baazaar’, and ‘Jack & Dil’. We are exploring other tie-ups and associations with various movies and promotions to serve engaging content in the entertainment category as well.”

Witnessing users’ enthusiasm for enjoyable and interactive content in 2018 Asia Cup and Diwali Season, UC has formed the Live Chat as a space for celebrities and fans to interact with each other. The Live Chat is gaining immense popularity among users and has become the top choice for entertainment feeds.

UCWeb, as the Trending Partner of RSVP Film Studios, jointly presents Kedarnath. The love story is set against the backdrop of the Uttarakhand floods that hit the North Indian state in 2013. The film releases on December 7, 2018.

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ABP News Network launches new brand campaign

‘Desh ko Rakhe Aagey’ will be aired on December 6, 2018 and has been created by Lowe Lintas

exchange4media Staff 6 days ago

ann

ABP News Network has launched its new brand campaign ‘Desh ko Rakhe Aagey’ that will be aired on December 6, 2018 and has been created by Lowe Lintas.

 

The campaign is led by two TVCs which showcase the story of a Shoe (7number ka joota) & Bag (Pitthu bag) respectively that are elements which are very important in the career of any journalist. These objects not only see a reporter’s vigor firsthand but also become an integral part of their journey. 

 

The brand campaign was launched by Avinash Pandey, COO, ABP News from his twitter handle https://twitter.com/panavi.

 

He said, "The intriguing campaign aims to brin forth ANN's efforts to eep its most important stakeholder, the viewer ahead on the continous developments happening in the country."

 

Commenting on the campaign launch, Naveen Gaur, COO, Lowe Lintas, said, “Our association with ABP News is a long standing one and this campaign like others in the past is special for us. ABP News is one of India’s leading Hindi news channels and has always stood committed towards keeping the country and its audience ahead by delivering complete and thorough news. The reporters work tirelessly with passion, courage and determination towards this commitment. As India enters the year of General Elections, it is our job to give ABP a distinct identity and we believe the current films will do that."

 

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