DMTI launches post graduate program in digital marketing
The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. A six-month paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year.
Published - 02-April-2014
The Digital Marketing Training Institute has launched the country’s first one-year full time Post Graduate Program in Digital Media Marketing. The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. The program is a first of its kind – the only program that integrates digital marketing with traditional marketing. A six-month paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year.
“The PGPDM breaks away from the traditional MBA & other similar offerings that are currently available. What is unique about the program is the cutting-edge curriculum that has been put together by industry veterans. It has been designed keeping in mind the requirements of the industry as well as student aspirations. With companies pre-registering for placements & internships, the program will be a roaring success. Iam really thankful to the industry, especially the DMTI Board of Advisors who have all put their might behind this program,” said Rashmi Putcha, CEO, DMTI.
The program is being perceived as a path-breaking initiative by DMTI. Several multi-national advertising agencies and brands have already expressed their desire to recruit the students passing out of the program. Many others have volunteered to mentor the students enrolling for the program. The six months long internship will give students a hands-on learning experience that beats any kind of classroom training. The institute has committed a minimum salary of Rs 5 lakh or more per annum to all participants of the program. “High time the digital marketing industry had a world-class academic program of its own. We are definitely looking at hiring interns & possibly recruiting students who pass out successfully from the program,” said Vikas Tandon, Managing Director, Indigo Consulting.
The advisory board that supports DMTI has industry veterans like Mahesh Murthy, Vivek Bhargava, Annurag Batra, Punitha Arumugam, Vikas Tandon, Virginia Sharma, Rammohan Sundaram, Professor Issac Jacob & Aditya Save. All training sessions at DMTI are conducted by senior professionals from the industry bringing a lot of experience into the classroom.
Details on the program can be found on www.thedmti.com/pgpdm