Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adopti...

C1X bags 5 awards at the National Digital Marketing Awards

The Advertising and Marketing Technology leader was declared Programmatic Company of the Year India

Header buying, programmatic direct – key programmatic trends for 2017, say experts

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we...

C1X strengthens its APAC business team

Swaminathan Iyer joins as VP & Head Of Business- APAC

C1X announces leadership appointments across APMEA for its mobile business

Post hiring Rammohan Sundaram as MD & SVP of APMEA, the company has now announced the appointment of Narayan Murthy Ivaturi as VP and Head of Mobile B...

Pawan Setpal joins C1X as VP & Head of Business for MEA

Setpal was last, Director of Sales & Head Of Programmatic at Clique Media prior to, which he was Agency Business Director with Yahoo ME and started hi...

C1X Inc. appoints Rammohan Sundaram as MD & SVP for APMEA

C1X is a two and half year-old start-up and has recently closed its Series B investment of 8.5M USD and is getting aggressive to launch its full stack...

PlatformPlay founder Rammohan Sundaram joins ibibo as CEO of ad biz

Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is...

PlatformPlay founder Rammohan Sundaram joins ibibo as CEO of ad biz

Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is...

DMTI launches post graduate program in digital marketing

The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. A six-month paid internship...

PlatformPlay appoints Abhishek Punia as Director

Punia will also head Supply and Strategy at PlatformPlay. He moves from Interactive Avenues after a stint of close to six years

Gruner + Jahr acquires Networkplay

Gruner + Jahr, the publishing division of European media conglomerate Bertelsmann AG, has acquired a majority stake in digital ad network Networkplay

International Publishing, Events & anything Digital… Networkplay plans big on second birthday

Networkplay has completed two years of its operations, and company CEO Rammohan Sundaram is charged with the roadmap ahead that includes preparation f...

Did Google ‘Buzz’ or was it a cola without fizz? Digital experts dissect Google’s latest tool

Google’s Buzz was discussed like any other new initiative by the online giant, but what was intriguing was the way it didn’t take off in the online sp...

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