e4m IMA South 2026: LuLu Group, Swiggy Instamart, Coromandel, Tata Motors and MYG win big

Bharat Media & Entertainment Group adjudged 'Agency of the Year'

by e4m Desk
Published: Sep 3, 2026 10:14 PM | 2 min read

The sixth edition of the Indian Marketing Awards (IMA) South was held on September 3 in Bengaluru, celebrating excellence in marketing from South India.
Lulu Group won the 'Brand of the Year' award, while Bharat Media & Entertainment Group (BMEG) was recognized as 'Agency of the Year', with both organizations receiving multiple awards.
Lulu Group secured a total of 11 medals, including 4 golds, while BMEG won 21 medals, including 6 golds, highlighting their impactful marketing strategies.
The awards, judged by a panel of industry leaders, recognized achievements across five main categories, focusing on diverse marketing efforts in the region.

The exchange4media Group hosted the sixth edition of Indian Marketing Awards (IMA) South on Thursday, September 3 in Bengaluru. The spectacular award ceremony recognized and honoured brands, talent, content and platforms from South India for their excellence, innovation and creativity. The spectacular awards night was graced by business heads, top industry leaders, marketers and thought-leaders from the advertising and marketing ecosystem in the South.

The awards honour the best organisations, individuals, and teams working in South India who have expanded their presence across the region with their impactful strategies and outstanding work. The big awards of the night were bagged by Lulu Group and Bharat Media & Entertainment Group (BMEG) in the Excellency category. While Lulu Group was bestowed upon with the ‘Brand of the Year’ award, Bharat Media & Entertainment Group (BMEG) took home the ‘Agency of the Year’ honour.

Coming to the medal tally of the key winners, Lulu Group took home 11 metals including 4 golds, 5 silver metals and 2 bronze metals across categories while Bharat Media & Entertainment Group (BMEG) 21 metals including 6 golds, 7 silver metals and 8 bronze for its outstanding work and innovation. At the awards night, the top winning brands were Swiggy Instamart, Coromandel, Tata Motors, MYG, while the agencies that took home the most metals included DIVO, Flipkart Ads, Havas Play and 88GB.

e4m IMA South recognises, honours and celebrates a diverse set of companies, which have their corporate office and/ or have a marketing division headquartered in South India. The awards were also open to firms headquartered in other states, but have created and run a campaign for the South market.

Murugavel Janakiraman, Founder, Chairman, Managing Director & CEO, Matrimony.com.Ltd.; Chairman, TiE Chennai; Vice Chairman, CII Tamil Nadu, was the Jury Chair for the sixth edition of the awards while the Co-jury Chair is Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media. The other jury members included some of the respected industry leaders, business heads and experts who bring together a wealth of experience from diverse fields.

The Indian Marketing Awards South recognises and celebrates exceptional marketing achievements in India across 5 prime categories, which are further divided into sub-categories. The five broad categories are - South Awards for Stages of Brand Building; South Awards for Communication, South Awards for Special Marketing, South Awards for Start-Ups/Emerging Players, and South Awards for Excellence/Special Recognition.

Here’s the complete list of winners: