TAGS

According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff 1 week ago

The agency has been working on strengthening the brand’s social media presence across various platforms and is also taking care of the ORM duties

exchange4media Staff 26-November-2018

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff 17-November-2018

A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff 06-November-2018

Carmakers are leaving no stone unturned to make the most of the festive spirit and catch the customer’s attention with all kinds of discounts and schemes

Dolly Mahayan 24-October-2018

Srivatsa, Head- Marketing, Passenger Business Unit, Tata Motors, says that smaller towns are very important to their business strategy

Dolly Mahayan 12-October-2018

Apart from Vivo, Star has roped in Thumps Up as ‘powered by’, Bajaj Electricals, Honda & Tata Motors deshketruck as ‘associate’ sponsors and RR Kables as ‘broadcast’ sponsors.

Sonam Saini 04-October-2018

The marketing head of Tata Motors on how brands can leverage intense cricket tournaments to its maximum effect

Christina Moniz 05-September-2018

With Asian Games starting on August 18, there has been an increase in brands supporting non-cricket sports.

exchange4media Staff 16-August-2018

A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand stories

Misbaah Mansuri 06-August-2018

Conceptualised by Rediffusion Y&R, the campaign encourages self-employment

exchange4media Staff 04-August-2018

Girish previously worked with Tata Motors, where he was Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research

exchange4media Staff 02-August-2018

Beginning with the 2018 Asian Games in Jakarta, CVBU unit of Tata Motors will roll out initiatives on both digital and traditional media

exchange4media Staff 02-August-2018

Grish Upadhyay, according to sources, may join an agency. He has, however, not confirmed it

Dolly Mahayan 30-July-2018

Innovative web film is from the point of view of a parking lot’s security cameras, conceptualised by Soho Square (Mumbai)

exchange4media Staff 07-May-2018

From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent of the watch time.

exchange4media Staff 01-May-2018

Designed and conceptualised by WATConsult, the campaign highlights the emotional values of the customers with brand Tata Motors

exchange4media Staff 14-April-2018

Playing on its brand attributes of trust and reliability, Tata Ace on this journey has created original creative content pieces relevant to the brand, that are universally appealing, catchy and quite unforgettable by extracting the moment and spicing it with a humorous twist.

exchange4media Staff 03-April-2018

As a result of the appointment, Omnicom Media Group will set up a new bespoke unit, TATA@OMG, to manage the business under its group leadership team in India.

exchange4media Staff 27-March-2018