tata-motors
webinar?blur=25

At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment

exchange4media Staff Dec 17, 2020 9:08 AM

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The campaign will be promoted across print, radio and digital platforms

exchange4media Staff Nov 18, 2020 5:56 PM

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The brand film aims to encourage viewers to protect the environment by opting for an electric mobility solution as a step towards building a sustainable future for India

exchange4media Staff Nov 9, 2020 8:50 AM

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Covid has, however, impacted the share of OOH and Print in the sector’s media plans

Naziya Alvi Rahman Oct 21, 2020 8:44 AM

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The panellists explored how demand will push the economic activities further in the non-metros during the festive season

exchange4media Staff Oct 20, 2020 9:29 AM

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Industry heads say the split between ad spends on traditional and digital for the auto sector has almost reached the 50-50 point

Naziya Alvi Rahman Oct 20, 2020 8:26 AM

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This is Tata Motors third consecutive year of association with the BCCI

exchange4media Staff Sep 14, 2020 12:07 PM

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The webinar series is meant to bring its SUV owners’ community virtually closer amidst lockdown

exchange4media Staff Aug 27, 2020 5:00 PM

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TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May

Naziya Alvi Rahman Jun 26, 2020 9:18 AM

Vivek Srivatsa?blur=25

Guest Column: Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, writes about how the brand has always led the way when it comes to safety

Vivek Srivatsa Jun 23, 2020 5:43 PM

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The digital film focusses completely on the audio experience and allows the users to imagine the cues in their own way while they reminisce the small moments of life

exchange4media Staff Jun 15, 2020 10:00 PM

Ashesh Dhar Tata Motors?blur=25

Guest author Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit, Tata Motors, shares insights for marketers to craft electrifying communications post pandemic

Ashesh Dhar Jun 4, 2020 8:13 AM

PM Modi?blur=25

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

Mohit Joshi Havas?blur=25

Guest Column: Mohit Joshi, MD - India, Havas Media Group, illustrates with examples of campaigns done for Swiggy & Tata Trucks, how agencies can offer real business solutions to brands in these times

Mohit Joshi May 27, 2020 8:39 AM

Eid 2020?blur=25

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

exchange4media Staff May 25, 2020 7:00 PM

CEO Lounge Digital Roundtable?blur=25

On the CEO Lounge Digital Roundtable, a panel discussed how consumer behaviour & preferences are changing due to COVID-19, and how to respond accordingly to stay relevant in the new reality

exchange4media Staff May 25, 2020 9:15 AM

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From a complete online process for a car’s purchase to doorstep delivery, carmakers are coming up with ways to resume sales while adhering to social distancing norms

Sanstuti Nath May 22, 2020 9:00 AM

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The film is a simple yet impactful story of a little boy who brings alive the true spirit of goodness in the holy month

exchange4media Staff May 20, 2020 12:00 AM