tata-motors
PKL

The most popular sports in India after cricket, PKL this year has witnessed a high level of attention from brands despite there being big broadcast events such as IPL, Cricket World Cup and elections

Dolly Mahayan Aug 13, 2019 8:55 AM

Brands MarketersTrulyLeveragingUser

Moderated by Truecallers’ Clyde Nunes, the panel included Jahid Ahmed, HDFC Bank; Reilly Rebello, Zee5; Shibu Shivanandan, Pivotroots; Suvrita Saumya, Tata Motors; and Vishal Chinchankar, Madison

Rahul Kamat Jun 28, 2019 8:02 AM

Altroz

Lowe Lintas will oversee the launch of Tata Motors’ new hatch and build its communication for a number of media platforms

exchange4media Staff Jun 11, 2019 6:11 PM

Vivo IPL

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan Apr 8, 2019 9:02 AM

Tata Xenon

The TVC is on air in Tunisia along with a full-fledged outdoor and digital plan to promote the brand message across Tunisia

exchange4media Staff Apr 4, 2019 6:22 PM

Tata Harrier

TVC featuring Fatima Sana Sheikh and Siddhant Chaturvedi will be played throughout IPL season on ground and digital platforms

exchange4media Staff Mar 22, 2019 6:25 PM

Tata Motors Her Key

The latest campaign by FCB Ulka uses the insight that 'only 11% women drive in India’ as an inspiration, to drive more women to drive

exchange4media Staff Mar 12, 2019 11:03 AM

Vivo IPL Tata Harrier

The company, which signed a three-year deal with BCCI in 2018, is continuing its relationship and has announced Tata Harrier as the Official Partner for VIVO IPL 2019

exchange4media Staff Mar 5, 2019 9:20 AM

Vivo IPL Tata Harrier

As the Official Partner, Tata Motors will showcase the Harrier in the stadium, across all matches, with exciting on-ground engagement plans and merchandise

exchange4media Staff Mar 4, 2019 2:09 PM

Apni Hatchback

Released across Tata Motors’ digital platforms, the music video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community

exchange4media Staff Feb 13, 2019 2:40 PM

PhotoOkPleaseContest

The first phase of the year-long campaign ends on 30th March which will be followed by the final winner selection in the first week of April

exchange4media Staff Jan 28, 2019 4:20 PM

TataNexonRepublicDay

Conceptualised by WATConsult. the campaign aims to bring about behavioural change among the audience by influencing them to ask safety-related questions first while purchasing a vehicle

exchange4media Staff Jan 26, 2019 2:00 PM

VivoProKabbadi

Over the 3 months of Vivo Pro Kabaddi, the matches provided a perfect platform for brands such as VIVO, Thums Up, Gillette, Tata Motors and Honda

exchange4media Staff Jan 15, 2019 7:56 PM

YearenderLogo

According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff Dec 7, 2018 4:57 PM

watconsult

The agency has been working on strengthening the brand’s social media presence across various platforms and is also taking care of the ORM duties

exchange4media Staff Nov 26, 2018 12:18 PM

conclave

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff Nov 17, 2018 10:42 AM

youtube

A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff Nov 6, 2018 9:08 AM

automobilefestival

Carmakers are leaving no stone unturned to make the most of the festive spirit and catch the customer’s attention with all kinds of discounts and schemes

Dolly Mahayan Oct 24, 2018 8:22 AM

HrithikRoshanTataTigor

Srivatsa, Head- Marketing, Passenger Business Unit, Tata Motors, says that smaller towns are very important to their business strategy

Dolly Mahayan Oct 12, 2018 8:54 AM

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