Tata Motors onboards Vicky Kaushal as brand ambassador for ‘Take the Curvv’ campaign
The campaign is designed specifically for IPL 2025
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Published: Mar 20, 2025 4:03 PM | 1 min read
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Tata Motors has announced actor Vicky Kaushal as the face of their upcoming campaign, ‘Take the Curvv’, designed specifically for the IPL 2025 season.
In a press briefing, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., shared insights about the campaign's strategic vision and the association with Kaushal.
“We are thrilled to welcome Vicky Kaushal as the brand ambassador for our ‘Take the Curvv’ campaign,” said Srivatsa. “His dynamic personality, versatility, and strong connect with the youth make him an ideal fit for our brand. With IPL 2025 being a significant platform for us, we believe Vicky’s presence will amplify our message and strengthen engagement with our audience.”
Highlighting the campaign’s focus, Srivatsa added, “The ‘Take the Curvv’ campaign embodies a spirit of boldness, innovation and progress, the values that Tata Motors stands for. Vicky’s charisma perfectly complements this vision, and we are confident this collaboration will leave a lasting impression on cricket enthusiasts and car buyers alike.”
The campaign is set to roll out across multiple platforms during the IPL 2025 season including traditional TV, Connected TV, handheld devices and more, leveraging the tournament’s wide viewership to connect with a diverse consumer base.
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