Sidheshwar Sharma joins Jio-BP as CMO
Sharma was earlier the General Manager - Brand Marketing, Tata Motors CVBU.
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Published: Dec 17, 2025 4:33 PM | 1 min read
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Sidheshwar Sharma has taken on the role of Chief Marketing Officer (CMO) at Jio-BP, according to e4m. Before this, he was working as General Manager – Brand Marketing at Tata Motors’ Commercial Vehicles Business Unit.
He joined Tata Motors in February 2022 and has built a strong background in marketing and advertising over the years.
Sharma brings extensive industry experience, having worked with leading agencies such as Ogilvy, BBDO India, and Publicis Groupe. He has also spent some time working in the Middle East with FP7.
Throughout his career, he has handled responsibilities like managing P&L, leading large programs, and creating high-value campaigns. His work has been recognized globally, winning Cannes Lions for campaigns like Ariel’s #ShareTheLoad, Whisper’s #TouchThePickle, and HP Lubricants’ #RoadsThatHonk.
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