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Guest Column: Singh takes us through the changes that the business of brand has gone through in the new era

Shubhranshu Singh 13-June-2018

Singh explains how brand is the biggest booster to moving a business, its strongest rampart for defense and its biggest insurance against an uncertain future.

Shubhranshu Singh 05-June-2018

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Shubhranshu Singh 24-May-2018

Singh dwells into what goes on in a customer's mind while buying a product

Shubhranshu Singh 16-May-2018

Singh takes us through the journey of Indian cinema, starting with Dadasaheb Phalke’s film Raja Harishchandra made in 1913

Shubhranshu Singh 08-May-2018

Continuing from last week's column, this week, Singh lists the precise points that make for viral content

Shubhranshu Singh 30-April-2018

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Shubhranshu Singh 23-April-2018

India, given its emergent status as a top five world economy, with amongst the highest growths in the world, is an aberration, says Singh

Shubhranshu Singh 04-April-2018

When the new media evangelists broke the fences and became the most feted folks at the party, they forgot that brands need to entertain and inform with intelligence, says Singh

Shubhranshu Singh 27-March-2018

Meetings serve as testing grounds for political sentiment, rubber stamps and echo chambers

Shubhranshu Singh 13-March-2018

The marketplace - capitalism's true judge, jury and executioner - makes being faster a pre-requisite for survival.Some of the biggest corporate names of the past are anaemic shadows of their erstwhile selves. Dozens of global majors have been bought, sold, forced to merge or simply disappeared into oblivion

Shubhranshu Singh 06-March-2018

From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend

Shubhranshu Singh 01-March-2018

The future is networking. Complexity of organizational structures is not a solution to the inevitability of embracing external networks. Many terrifying corporate dinosaurs will meet this inevitability tragically. Darwin is about to catch up!

Shubhranshu Singh 27-February-2018