The company has also come up with new a mission and vision which is to be a seamless organization adopting innovative technologies and ‘empowering lives’ and aims to create an ownership and performance driven work culture by empowering people, keeping product innovation and customer satisfaction at the forefront.
As part of the campaign, the brand has released a TVC film which opens with Amitabh Bachchan taking viewers through instances of them taking that extra or “zyada” step to ensure a fool-proof experience for their loved ones, thus encouraging them to try the new TVS Jupiter before buying it
9XO will also give viewers a chance to win goodies with the 9XO super six contest. Viewers will have to send their creative selfies along with the 9XO screen. These entries can be posted across Twitter Facebook and Instagram pages of the channel with #9XOSuperSix.