Date-wise News

The new acquisition sees MBL's entry into one of the top 5 radio markets in the country

exchange4media Staff Apr 23, 2018 7:29 PM

Lemon Mobiles?blur=25

The company has also come up with new a mission and vision which is to be a seamless organization adopting innovative technologies and ‘empowering lives’ and aims to create an ownership and performance driven work culture by empowering people, keeping product innovation and customer satisfaction at the forefront.

exchange4media Staff Apr 23, 2018 6:55 PM


Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

exchange4media Staff Apr 23, 2018 6:12 PM

TVS Motors?blur=25

As part of the campaign, the brand has released a TVC film which opens with Amitabh Bachchan taking viewers through instances of them taking that extra or “zyada” step to ensure a fool-proof experience for their loved ones, thus encouraging them to try the new TVS Jupiter before buying it

exchange4media Staff Apr 23, 2018 6:03 PM


The association will commence with a national brand campaign that will run at the end of April in all media platforms, which would include, but not limit to, TV, news, print and digital platforms

exchange4media Staff Apr 23, 2018 5:59 PM


As Bata’s new brand ambassador, she’ll be seen promoting Bata’s popular brands including the newly launched Bata Red Label fashion collection

exchange4media Staff Apr 23, 2018 4:43 PM


9XO will also give viewers a chance to win goodies with the 9XO super six contest. Viewers will have to send their creative selfies along with the 9XO screen. These entries can be posted across Twitter Facebook and Instagram pages of the channel with #9XOSuperSix.

exchange4media Staff Apr 23, 2018 4:30 PM


Watch new episodes of Tik Tak Tail on Pogo, everyday, starting April 16th, 2018, at 7:30 pm.

exchange4media Staff Apr 23, 2018 3:35 PM


He will lead the charge of spearheading the operations, production, logistics and resource management of the company.

exchange4media Staff Apr 23, 2018 3:24 PM


Rivers in a Bottle campaign looks to address the grim issue of India's rivers drying up

exchange4media Staff Apr 23, 2018 1:45 PM


‘National Road Safety Week’ is a week-long initiative starting from April 23 to April 30, 2018 across all Renault dealerships in India to promote road safety

exchange4media Staff Apr 23, 2018 1:33 PM


The channel will decode the stock markets and implications on the economy on Weekdays from 7 am to 4 pm

exchange4media Staff Apr 23, 2018 1:14 PM


The ‘Love is Growing’ campaign celebrates how Activa unites millions of Indian families and youth

exchange4media Staff Apr 23, 2018 12:57 PM


Four major styles that dominate the Spring Summer ’18 collections are Cuba, Bruno, Tyler, and Trinity

exchange4media Staff Apr 23, 2018 12:07 PM


Talwar is an Analytics & Technology expert with 13 years of experience across multiple domains

exchange4media Staff Apr 23, 2018 10:34 AM


According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini Apr 23, 2018 9:00 AM


Nitin Kamat, VP, TAM Media Research, tells exchange4media that TAM had introduced this technology 10 years ago

exchange4media Staff Apr 23, 2018 8:59 AM


Anand Chakravarthy spoke to exchange4media about the rise of digital advertising in India and also about issues related to impact measurement and brand safety

Ruhail Amin Apr 23, 2018 8:58 AM


Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados

Pallavi Borkar Apr 23, 2018 8:57 AM


A look at the recipe mix that produces better results when marketers want a campaign to go viral

Shubhranshu Singh Apr 23, 2018 8:56 AM