Honda launches campaign for Activa 5G featuring Taapsee Pannu and Boman Irani

The ‘Love is Growing’ campaign celebrates how Activa unites millions of Indian families and youth

e4m by exchange4media Staff
Updated: Apr 23, 2018 12:57 PM

Honda Motorcycle and Scooter India has introduced a 360-degree ad campaign - ‘Love Is Growing’ for the Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network company, the TVC is now on air across all channels.

The ‘Love is Growing’ campaign celebrates how Activa unites millions of Indian families and youth.

“As the No. 1 selling two-wheeler of India, Activa is no longer just a mobility solution but a cherished part of life for more than 18 million Indian families and youth. Activa has transformed to meet the evolving needs of every generation over the years. The new fifth generation Activa 5G while staying true to its legacy of trust, innovation, quality, reliability and convenience; looks and rides completely different giving young India all the more reason to fall in love with it. The new ‘Love is Growing’ campaign celebrates that not only is the Love for Activa is growing but love is growing in real life too,” said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India.

“Activa is a household name in India. It has seen many generations. As we were briefed about the 5th generation model of this very popular brand, we thought let’s showcase how this love is growing. The film is a little chapter from this love story, which occurs in a University, between one of the students and the professor’s daughter. It was great working with Boman Irani. Taapsee adds a new flavour to the brand. We hope the film builds on the love that the brand already enjoys across the nation,” said Titus Upputuru, National Creative Director, Dentsu One.

“Activa has become an inseparable part of Indian families since its launch 17 years back. So many things have changed during this time but the love and affection for Activa has only grown and multiplied over the years. With this growing love across multiple generations, it was the right time to launch Activa 5G with a quirky campaign where the brand becomes the harbinger or catalyst to get two people to fall in love with each other.” said Abhinav Kaushik, Senior Vice President, Account Management, Dentsu One.

Campaign Summary:
Campaign elements: TVC, Print, Outdoor, Digital, Cinema
Client: Honda Motorcycle and Scooter India
Creative Agency: Dentsu One
National Creative Director: Titus Upputuru
Associate Creative Director: Archana Sudarsan
Art Supervisor: Sumanyu Singhal
Planning Team: Anand Murty, Samik Chatterjee
Senior Vice President, Account Management: Abhinav Kaushik
Account Management Team: Yoshio Habu, Aakash Jain, Ganesh Parthiban
Agency Producer: Dawa Lama
Director (of the film): Hemant Bhandari
Producer: Abhishek Notani
Production House: Chrome Pictures
DOP: Satchith Paulose
Music: Siddhaarth Mago

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