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Alia Bhatt flaunts Caprese’s new collection in campaign

Four major styles that dominate the Spring Summer ’18 collections are Cuba, Bruno, Tyler, and Trinity

e4m by exchange4media Staff
Updated: Apr 23, 2018 12:07 PM

Caprese, the accessories brand from V.I.P Industries, has launched a campaign to showcase its Spring Summer 18 collection. The TVC featuring brand ambassador Alia Bhatt, showcases the collection set in the picturesque Italian Riviera.

“With the new spring summer 18 collection, Caprese aims to become a must-have fashion accessory for all Indian women,” said Sudip Ghose, CEO at VIP Industries. Talking about Alia Bhatt’s association with the brand, he added, “Alia has been associated with the brand for over three years now and is truly the best representation of the young Indian woman who is looking for a brand that resonates with her, making her the perfect Caprese Girl.”

Speaking about her journey with Caprese, Alia Bhatt says, “Caprese is a brand that I find is an extension of my personality. It is fashionable, chic and just the right amount of fun!”

Four major styles that dominate the Spring Summer ’18 collections are Cuba, Bruno, Tyler, and Trinity. 

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