The company is all set to release its first-ever marketing campaign featuring the actors

exchange4media Staff Sep 17, 2020 1:02 PM

We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube

Misbaah Mansuri Aug 21, 2020 8:28 AM

With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent

Noel Dsouza Aug 21, 2020 8:28 AM

Through Fujifilm’s Instax range of cameras, Alia encourages youngsters to seize the moment and be true to themselves

exchange4media Staff May 23, 2020 9:22 AM

The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun

exchange4media Staff May 21, 2020 1:09 PM

The social media network brought on board stars from around the world for its ‘I For India' concert, raising over Rs 4 crore for frontline workers and those impacted by the COVID-19 pandemic

exchange4media Staff May 4, 2020 5:57 PM

The director of the film FAMILY & founder of Corcoise Films, Prasoon Pandey explains the rationale behind the piece, the concerted efforts behind it and how it took them only 6 days to pull it off

Sonam Saini Apr 8, 2020 8:34 AM

The short film - FAMILY – has been conceptualised and virtually directed by Prasoon Pandey, and stars other actors like Rajnikanth, Ranbir Kapoor, Priyanka Chopra and Alia Bhatt

exchange4media Staff Apr 6, 2020 12:22 PM

From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty

exchange4media Staff Mar 14, 2020 9:15 AM

Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike

Noel Dsouza Feb 21, 2020 8:26 AM

PhonePe will launch a series of TV ads during the upcoming IPL season

exchange4media Staff Feb 15, 2020 7:44 AM

Alia will be representing the brand’s headliner product, Vicco Vajradanti and its variants

exchange4media Staff Jan 22, 2020 1:05 PM

The film is part of the campaign targeting millennials looking to capture their perfect moments on Instax camera

exchange4media Staff Dec 28, 2019 7:55 AM

Haruto Iwata, Managing Director, Fujifilm India, talks about the brand’s latest campaign and how he has been driving the company to achieve double digit growth by next year

Dipali Banka Dec 27, 2019 8:49 AM

Spread across 14 categories, the sixth edition of the event felicitated the fashionistas of Bollywood industry

exchange4media Staff Dec 5, 2019 3:48 PM

Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, shares more on the campaign by Edelman, featuring Alia Bhatt and Ranbir Kapoor

exchange4media Staff Dec 3, 2019 8:59 AM

Bansi Kotecha, Head of Operations, India & South Asia, Uber Eats, lets us in on the brand’s marketing game plan and the current campaign featuring Alia Bhatt and Dulquer Salmaan

Misbaah Mansuri Nov 18, 2019 8:16 AM

The #EatsNewEveryday campaign is targeted towards meeting the needs of youth 18 to 25, seeking new experiences while ordering food

exchange4media Staff Nov 15, 2019 3:34 PM

Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing

Misbaah Mansuri Nov 4, 2019 8:05 AM

The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together

exchange4media Staff Oct 4, 2019 8:06 PM