Ranbir - Alia?blur=25

The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts

Sonam Saini Apr 14, 2022 8:53 AM

Alia Bhatt campaign?blur=25

The campaign highlights the brand's mission to give the freedom of choosing colours with its ‘Any Colour One Price’ offering

exchange4media Staff Mar 28, 2022 1:27 PM

Alia Bhatt?blur=25

The actor is now the face of the brand for its body wash and body scrub

exchange4media Staff Mar 22, 2022 11:20 AM

Alia Bhatt and?blur=25

Charan joins the star-studded bevy of Parle Agro brand ambassadors including Alia Bhatt, Priyanka Chopra, Arjun Kapoor & Varun Dhawan

exchange4media Staff Mar 4, 2022 3:23 PM


In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more

Mansi Sharma Feb 22, 2022 8:22 AM


The first-ever digital campaign by the ethnic wear brand wants women to feel compliment-ready in any situation

exchange4media Staff Feb 19, 2022 8:30 AM


Brand ambassadors Alia Bhatt & Siddhant Chaturvedi share posts with light-hearted videos

exchange4media Staff Feb 14, 2022 12:56 PM

Duroflex Campaign?blur=25

The 'no more useless kharcha' campaign aims to make the younger audience consider sleep essentials as a smart investment

exchange4media Staff Jan 15, 2022 8:28 AM


While some industry heads point out that the response has exceeded expectations, other say the third-wave restrictions have affected the sentiments

Simran Sabherwal Jan 14, 2022 8:44 AM

blenders pride?blur=25

Features in brand’s 360-degree integrated campaign that will be seen across TV, digital, print & OOH

exchange4media Staff Jan 11, 2022 4:26 PM

Flipkart campaign?blur=25

The ‘India ka fashion capital’ campaign has been conceptualized by Team McCann

exchange4media Staff Nov 28, 2021 4:00 PM

MakeMyTrip's new campaign ‘Sirf MakeMyTrip pe, JoHogaWowHoga’!?blur=25

The new TVC featuring brand ambassadors Bhatt and Singh emphasizes how planning, booking and modifying travel plans on MakeMyTrip can be convenient

exchange4media Staff Nov 13, 2021 7:58 AM

Samsung India Campaign?blur=25

This campaign, written and directed by filmmaker Ayan Mukerji, shows the actor embarking on a journey with designer Masaba Gupta to create a unique sustainable, upcycled dress

exchange4media Staff Oct 26, 2021 1:35 PM

Alia Bhatt - Samsung?blur=25

To further create awareness about Global Goals, actor Alia Bhatt will work with Samsung India and use foldable devices to contribute to India's relevant causes through the SGG app

exchange4media Staff Oct 14, 2021 4:28 PM

dark Fantasy?blur=25

The bilingual TVC, has been shot with a blend of Hindi and English and has also been released on the brand’s social media handles on Instagram and Facebook, YouTube

exchange4media Staff Aug 24, 2021 3:48 PM