Alia Bhatt named brand ambassador for Myntra and Myntra Beauty

Myntra has announced actor Alia Bhatt as the new face of Myntra and Myntra Beauty. 

Alia's first campaign with Myntra marks the launch of Myntra Beauty's Glow Up Days event. 

Alia’s ability to balance aspiration with everyday relatability makes her the perfect fit for a platform focused on access, discovery, and authenticity. She also brings a strong appeal across demographics, with particular resonance among Gen Z and millennial audiences

Speaking on the association, Alia Bhatt said “For me, fashion and beauty have always been about confidence and expressing who you are, authentically. What I truly admire about Myntra is how intuitively it brings together brands, trends, and technology to make shopping feel seamless and inspiring. And what better way to kick things off than with a campaign that speaks to something every beauty lover feels - you shouldn’t have to ration your favourite products! This was such a fun way to launch this journey. I am genuinely excited to be part of what Myntra is building in Indian fashion and beauty retail.”

Adding to this, Sunder Balasubramanian, Chief Marketing Officer, Myntra said “At Myntra, we’ve always been driven by the commitment to make the best of fashion and beauty discoverable and accessible to every Indian consumer. Alia's ability to connect across generations and geographies makes her a natural extension of that intent. Her first campaign with us for Myntra Beauty brings this to life in a way that's fun, sharp, and deeply relatable. We're deeply excited about this partnership and what it holds in the future."

Myntra continues to evolve how consumers discover and engage with fashion and beauty, backed by a robust brand ecosystem, personalized discovery, and an increasingly experience-led approach to retail.

https://www.youtube.com/watch?v=KmxqP3gbk5Q