myntra
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
Myntra’s Chief Marketing Officer Sunder Balasubramanian says the brand’s Affiliate Feature will democratise social commerce and build a creator-commerce ecosystem
Sunidhi Vijay May 14, 2026 1:42 PM
Prior to this promotion, she served as Senior Manager – Brand Partnership & Monetisation
e4m Staff May 4, 2026 10:48 AM
Myntra’s existing retainer partner, Tilt Brand Solutions, has confirmed it will sit out this round of pitching
Neeta Nair Apr 30, 2026 8:28 AM
Pais is currently Senior VP - BU Head Fashion at Flipkart and the CBO at Myntra
Alia's first campaign with Myntra marks the launch of Myntra Beauty's Glow Up Days event
e4m Staff Apr 9, 2026 12:53 PM
From cultural metaphors to humorous dramatisations, this week's campaigns span categories but share one thread: storytelling that earns attention
Aryendra Khan Mar 21, 2026 8:39 AM
As part of the partnership, Myntra Jabong India Private Limited will extend its design and brand-building expertise to Maejoy
e4m Staff Mar 15, 2026 8:00 AM
Myntra Birthday Blast is the platform's flagship fashion, beauty, and lifestyle event, timed for the summer wardrobe season
e4m Staff Feb 27, 2026 2:55 PM
Prior to joining Myntra, Pramod held senior leadership roles at Google and Instacart
Prior to this, Jeet Kumar was with Amazon as Category Head- Skin Care, Hair Care & Derma
Ten x You is designed for recreational, aspiring and fit-curious consumers
e4m Staff Jan 16, 2026 3:13 PM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
A new phase of internet commerce is emerging in India, shifting from public feeds to private chats. Discovery now begins with creators, decisions form in comments, conversions happen in Instagram DMs
Shalinee Mishra Dec 10, 2025 3:19 PM
This week, we give you a wrap of all the big emotions, clever humour, and world-class craft from the advertising world
Soumya Gawri Dec 6, 2025 9:24 AM
Brands that previously relied on one-time influencer posts are moving towards long-term creator partnerships, say experts
Shalinee Mishra Dec 3, 2025 9:18 AM
Across a series of films, Rohit Shetty brings humour, action, and larger-than-life moments to everyday wardrobe struggles
Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
Shalinee Mishra Nov 17, 2025 9:26 AM
Kannan Ganesan is currently serving as the Vice President – Business Finance at Flipkart
e4m Staff Nov 10, 2025 8:28 AM
Myntra's marketing campaign for the Big Fashion Festival (BFF) also stars popular stand-up comedians and digital creators
e4m Staff Sep 18, 2025 12:36 PM
While topline growth was visible across companies, profitability outcomes varied, with some managing sharp turnarounds and others facing widening losses despite bigger revenues
Chehneet Kaur Sep 16, 2025 9:27 AM
The campaign combines relatable everyday moments with Myntra’s signature festive flair
e4m Staff Sep 11, 2025 4:48 PM
Myntra will operate through a dark-store-led fulfillment model in the city
e4m Staff Aug 25, 2025 1:20 PM
Prior to this, Neha Gulati was with Jubilant FoodWorks as Vice President - Marketing & Growth for Domino's
e4m Desk Aug 21, 2025 11:21 AM
This activation took place across five colleges in Mumbai, select campuses in Pune and Delhi
e4m Staff Aug 12, 2025 5:23 PM
Dilip gained public attention through Farah Khan’s light-hearted reels, where he frequently appeared assisting in the kitchen or engaging in humorous exchanges with visiting celebrities
Shalinee Mishra Aug 9, 2025 8:07 AM
Led by Ahsaas Channa, the multi-video campaign and WhatsApp activation captures the sibling bond and how Myntra is helping siblings find unique gifts this Rakhi
The campaign showcases stories of customers from both metro and non-metro regions
e4m Staff Jul 14, 2025 5:22 PM
Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage
The campaign takes a jab at fashion herd mentality, using animal face filters
e4m Staff Jun 27, 2025 4:03 PM
Conceptualised by DDB Mudra, the latest campaign also includes Sakshi Shivdasani and Ayesha Kanga
e4m Staff Jun 23, 2025 3:15 PM
The campaign blends humour and heart to celebrate everything that makes dads iconic
e4m Staff Jun 13, 2025 5:30 PM
Myntra’s latest End of Reason Sale campaign with Karan Johar, Neelam, Ratna Pathak Shah, Masaba Gupta and Rohan Joshi is stylistically chaotic but entertains, engages and elevates the brand
Soumya Gawri May 30, 2025 9:09 AM
The film also stars Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, Rohan Joshi
e4m Staff May 27, 2025 1:56 PM
We break down a diverse mix of ads of various industries to see which ones nailed it and which fell short
Soumya Gawri May 24, 2025 8:11 AM
This campaign sees Myntra roll out a playful, behind-the-scenes-style film that captures the hilarious mayhem of a commercial shoot gone off-script
e4m Staff May 22, 2025 4:36 PM
Prior to this, Manuj Arora held the role of Associate Director at the e-commerce platform
e4m Desk May 14, 2025 11:46 AM
Santosh Kevlani was the Head of Monetization, Payment & Fintech, Customer Experience & Customer Support at the e-commerce platform
YouTube's new Country Managing Director Gunjan Soni has a rich tapestry of experience in India's e-comm and media sectors
e4m Staff Apr 28, 2025 2:17 PM
Media reports quoting internal memo of the company. He will reportedly transition out of the company in the coming weeks
e4m Desk Apr 11, 2025 11:51 AM
Sunder Balasubramanian, CMO, Myntra, spoke at e4m RetailEX Conference 2025 on the spending power of Gen Z, their influence extending beyond personal shopping habits and more
e4m Staff Mar 20, 2025 1:17 PM
Nandita Sinha on fashion-forward consumers, company culture and the driving forces behind Myntra’s success and growth over nearly two decades
Jagruti Verma Mar 12, 2025 8:58 AM