Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media

Anjali Thakur 9 hours ago

Prior to Lifestyle, Vasudev had been Flipkart Group Head of Fashion and Head of Myntra for five years

exchange4media Staff Mar 17, 2020 2:38 PM

With Microsoft Azure, Myntra is focused on innovation, speed and agility

exchange4media Staff Feb 19, 2020 3:47 PM

The brand has witnessed strong uptake with Vijay’s fan-following, especially in South-India and has been accessible largely through the Rowdy Wear App

exchange4media Staff Feb 12, 2020 11:12 AM

For the first phase of the Masterclasses, Myntra has partnered with 10 Bollywood stylists to offer 20-minute sessions for Insiders

exchange4media Staff Feb 3, 2020 1:26 PM

The brand’s association with Myntra is set to enhance its reach further, especially in Tier 2 and 3 cities and towns across the country

exchange4media Staff Jan 20, 2020 11:09 AM

At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

The films will be promoted through a 360-degree campaign on television, digital, social media & OOH

exchange4media Staff Nov 23, 2019 4:00 PM

At the exchange4media Conclave - South, industry experts deliberate on the topic- 'How to Market to a Diverse & Connected Consumer'

exchange4media Staff Nov 23, 2019 9:10 AM

The video got half a million views and thousands of shares in less than 24 hours

exchange4media Staff Oct 30, 2019 6:18 PM

Over the years, several brands have leveraged microblogging sites such as Twitter to maximise visibility and engagement with their target audience especially during the festive season

exchange4media Staff Oct 30, 2019 8:50 AM

Prior to this, Jaiswal was Deputy Director of Category Marketing at Myntra

exchange4media Staff Oct 3, 2019 1:29 PM

Some of the recent wins include Godrej Interio, Oppo, Myntra, Shell, Times Internet, Zee 5, Kaya, Linc Pens & HDFC Mutual Funds

exchange4media Staff Oct 1, 2019 2:21 PM

Srinivas Rao, Senior Vice President-Marketing, says the retail fashion brand conglomerate targets to reach the 100-store milestone in two years

Misbaah Mansuri Oct 1, 2019 8:06 AM

Myntra Fashion Superstar, an eight-part reality show, will go live on the Myntra app on September 17. Actor Sonakshi Sinha and celebrity stylist Shaleena Nathani will be the judges

exchange4media Staff Sep 16, 2019 6:17 PM

The ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched the first of its video content series

exchange4media Staff Sep 11, 2019 4:54 PM

Nagaram, Head, Myntra Jabong, spoke to exchange4media about Myntra’s media spends, plans for the festive season and in-app show ‘Myntra Fashion Superstar’

Noel Dsouza Sep 11, 2019 8:25 AM

The retailer’s first campaign features fresh faces like Harshvardhan Kapoor, Aditi Rao Hydari and Diana Penty

exchange4media Staff Aug 18, 2019 4:00 PM

Prior to this, Narayanan was CEO of Myntra and Jabong

exchange4media Staff Aug 5, 2019 5:03 PM

Puneet Kapoor, Executive Creative Director, McCann Bangalore, shares the challenges and the excitement behind the making of the campaign

Noel Dsouza Jul 16, 2019 8:37 AM