myntra
The group’s revenue from operations rose to ₹1,45,880 crore, while its net loss narrowed marginally by ₹178 crore to ₹8,468 crore
The challenge today is whether AI-generated content can build the same trust, authenticity and relatability that audiences naturally associate with human creators
Shalinee Mishra Oct 6, 2026 9:33 AM
Chandrasekaran held the position of Director at Myntra before his promotion
Balasubramanian has over 20 years of experience across consumer technology, FMCG and advertising
e4m Staff Sep 29, 2026 1:23 PM
Industry players say YouTube expanding brand partnerships in terms of product tagging to help high-value or high-margin categories to scale; brands can also track ROI from creator campaigns
Shalinee Mishra Sep 25, 2026 8:42 AM
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
As per reports, Gunjan Bhartia, Senior Vice President of business finance, and Amer Hussain, Vice President of supply chain for Grocery and Minutes are set to step
e4m Desk Aug 22, 2026 12:05 PM
As Zakir Khan celebrates his 39th birthday, his brand collaborations show how staying true to his voice has become his biggest commercial strength
e4m Staff Aug 20, 2026 8:42 AM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
Myntra’s Chief Marketing Officer Sunder Balasubramanian says the brand’s Affiliate Feature will democratise social commerce and build a creator-commerce ecosystem
Sunidhi Vijay May 14, 2026 1:42 PM
Prior to this promotion, she served as Senior Manager – Brand Partnership & Monetisation
e4m Staff May 4, 2026 10:48 AM
Myntra’s existing retainer partner, Tilt Brand Solutions, has confirmed it will sit out this round of pitching
Neeta Nair Apr 30, 2026 8:28 AM
Pais is currently Senior VP - BU Head Fashion at Flipkart and the CBO at Myntra
Alia's first campaign with Myntra marks the launch of Myntra Beauty's Glow Up Days event
e4m Staff Apr 9, 2026 12:53 PM
From cultural metaphors to humorous dramatisations, this week's campaigns span categories but share one thread: storytelling that earns attention
Aryendra Khan Mar 21, 2026 8:39 AM
As part of the partnership, Myntra Jabong India Private Limited will extend its design and brand-building expertise to Maejoy
e4m Staff Mar 15, 2026 8:00 AM
Myntra Birthday Blast is the platform's flagship fashion, beauty, and lifestyle event, timed for the summer wardrobe season
e4m Staff Feb 27, 2026 2:55 PM
Prior to joining Myntra, Pramod held senior leadership roles at Google and Instacart
Prior to this, Jeet Kumar was with Amazon as Category Head- Skin Care, Hair Care & Derma
Ten x You is designed for recreational, aspiring and fit-curious consumers
e4m Staff Jan 16, 2026 3:13 PM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
A new phase of internet commerce is emerging in India, shifting from public feeds to private chats. Discovery now begins with creators, decisions form in comments, conversions happen in Instagram DMs
Shalinee Mishra Dec 10, 2025 3:19 PM
This week, we give you a wrap of all the big emotions, clever humour, and world-class craft from the advertising world
Soumya Gawri Dec 6, 2025 9:24 AM
Brands that previously relied on one-time influencer posts are moving towards long-term creator partnerships, say experts
Shalinee Mishra Dec 3, 2025 9:18 AM
Across a series of films, Rohit Shetty brings humour, action, and larger-than-life moments to everyday wardrobe struggles
Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
Shalinee Mishra Nov 17, 2025 9:26 AM
Kannan Ganesan is currently serving as the Vice President – Business Finance at Flipkart
e4m Staff Nov 10, 2025 8:28 AM