#e4mExclusive: Myntra calls for creative pitch for ‘End of Reason Sale’

Myntra’s existing retainer partner, Tilt Brand Solutions, has confirmed it will sit out this round of pitching

by Neeta Nair
Published: Apr 30, 2026 8:28 AM | 1 min read

Myntra is seeking creative pitches in Bangalore for its upcoming 'End of Reason Sale' (EORS), a major biannual fashion event offering discounts of up to 90% on top brands.
The EORS typically occurs in late May/early June and early December, and Myntra collaborates with various agencies for different verticals.
Tilt Brand Solutions, which has previously created campaigns for Myntra, confirmed it will not participate in this pitch.
Other agencies that have worked with Myntra include DDB Mudra and Braindad, with recent campaigns featuring notable personalities and themes.

E-commerce giant Myntra has called for a creative pitch in Bangalore, highly placed sources have told IMPACT. This is specific to the ‘End of Reason Sale’ project. The Myntra End of Reason Sale (EORS) is a major biannual fashion event offering up to 90% off on top brands, usually occurring in late May/early June and early December.

Myntra has a large roster of agencies, each working for their varied verticals like Beauty, Fashion, FWD, M-Now, etc. Currently, Myntra works on a retainer basis with agencies like Tilt Brand Solutions, which confirmed that it is not participating in this particular pitch. Remember, they made the last two EORS campaigns for Myntra. Other agencies which have actively worked on Myntra campaigns in the recent past include DDB Mudra (agency name before Omnicom-IPG merger) and Braindad.

Some recent campaigns include the star-studded Birthday Blast ad, the FWD ad featuring Gukesh Dommaraju and Viswanathan Anand and the Rohit Shetty ‘Price Crash’ ad.

IMPACT reached out to Myntra for a quote, but didn’t receive one at the time of filing the story.