Atomberg allots Rs 150 crore for performance marketing in proposed IPO
The proposed allocation accounts for one-third of the company's planned fresh issue of up to Rs 450 crore
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Published: Nov 2, 2026 8:17 PM | 1 min read
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Atomberg Technologies has received clearance from the Securities and Exchange Board of India (SEBI) for its proposed initial public offering (IPO).
The consumer appliances maker plans to allocate Rs 150 crore from the fresh issue proceeds towards brand awareness and performance marketing, as per media reports.
The proposed allocation accounts for one-third of the company's planned fresh issue of up to Rs 450 crore.
Atomberg’s advertising and sales promotion spends have increased 30.2% to Rs 135.35 crore in FY26, from Rs 103.97 crore in FY25.
Atomberg's revenue from operations has grown nearly 35% to Rs 1,293.77 crore in FY26, from Rs 959.51 crore in FY25.
Atomberg's proposed IPO comprises a fresh issue of equity shares aggregating up to Rs 450 crore and an offer for sale of approximately 7.65 crore equity shares by existing investors.
The IPO price band and subscription dates have not yet been announced.
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