Gowthaman Ragothaman announces launch of Open Network Audience Marketplace
On the occasion of Vijayadasami, Saptharushi Founder & CEO Gowthaman Ragothaman announced the launch of ONAM, a privacy-compliant platform to help advertisers
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Published: Oct 20, 2026 10:47 AM | 1 min read
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- Gowthaman Ragothaman, Founder & CEO of Saptharushi, announced the launch of ONAM (Open Network Audience Marketplace) on Vijayadasami, aimed at connecting advertisers with curated audience cohorts while allowing publishers to monetize their audiences without sharing data.
- The platform is designed to provide privacy-compliant audience access across various sectors, including News, Retail, Sports, Entertainment, and Music.
- ONAM utilizes the patented Atom Engine and operates on the Atom Protocol, which includes three components: Neutron (resolves fragmented signals), Proton (curates and activates audiences), and Electron (rewards consumer attention).
- The initial launch focuses on News in collaboration with the Digital News Publishers Association and founding publishers, with plans to expand into Sports, Music, and Entertainment in the future.
On the occasion of Vijayadasami, Saptharushi Founder & CEO Gowthaman Ragothaman announced the launch of ONAM (Open Network Audience Marketplace), a platform designed to help advertisers access curated audience cohorts while enabling publishers to monetise their audiences without sharing their underlying data.
Ragothaman shared the announcement in a LinkedIn post. Read his full post below:
Today, on Vijayadasami, a day for new beginnings, we launch ONAM, the Open Network Audience Marketplace.
Our vision is simple. Advertisers get privacy-compliant, #curated audience cohorts at scale across News, Retail, Sports, Entertainment and Music. Publishers get to monetise their audiences without ever giving them away.
We open with News, alongside Digital News Publishers Association and our founding publishers, live on PubMatic
ONAM is where our position papers on The Business of Reach, Identities and Attention stop being arguments and start being a market.
It is powered by our patented Atom Engine and runs on the Atom Protocol, which has three particles:
Neutron resolves. It turns fragmented signal into addressable audience.
Proton reaches. It curates and activates audiences where they already live, without pooling or copying them.
Electron rewards. It values the consumer’s attention and renews the consent that keeps audiences alive.
Resolve. Reach. Reward.
Advertisers get audiences that are fresh, consented and sharply defined, on premium supply. Publishers keep their data in their own cloud.
News and Retail today. Sports, Music and Entertainment next.
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