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Varghese Chandy of Malayala Manorama gives an insight into Onam in Kerala this year and what the media company brought to the people on this festival

Nilanjana Basu Sep 8, 2022 2:26 PM

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The innovative campaign by Radio Mango for Onam featured a colourful pookkalam with a QR Code embedded in it

exchange4media Staff Sep 8, 2022 12:04 PM

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Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season

Nilanjana Basu Sep 7, 2022 8:48 AM

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Members who add their festive photos will have a customised profile template enabled for enhanced visibility

exchange4media Staff Aug 19, 2022 2:31 PM

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The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well

exchange4media Staff Aug 11, 2022 6:53 PM

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The company will also launch its first-ever TV campaign with Sonam

exchange4media Staff Jun 7, 2022 1:22 PM

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The creative and script have been developed by marketing agency Ripple Links

exchange4media Staff Mar 30, 2022 1:55 PM

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Wangchuk, the engineer-turned-education reformer was speaking at ABP Network’s ‘Ideas of India’ summit

exchange4media Staff Mar 25, 2022 2:14 PM

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Key sectors like Real Estate, Automobile, E-Commerce and FMCG are looking at this festive season to shore up their business revenues

Sonam Saini Sep 21, 2021 8:55 AM

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The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM

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Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India

Tasmayee Laha Roy Aug 31, 2021 8:39 AM

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For the film, the platform has collaborated with Dentsu Mcgarrybowen and director Atul Kattukaran

exchange4media Staff Aug 18, 2021 3:19 PM

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The 10-day long campaign will be hosted by Malayalam actor Anu Sithara and will see participation from popular Moj creators

exchange4media Staff Aug 17, 2021 2:35 PM

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Mathrubhumi, Malayala Manorama and The Times of India decided to come together to welcome brand owners to attract the Kerala shoppers

exchange4media Staff Aug 16, 2021 4:04 PM

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The line-up includes celebrity interview, movie premier, mega show, and cookery programmes

exchange4media Staff Aug 16, 2021 2:58 PM

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As Kerala sets the festivities in motion, brands go all out to woo consumers

Simran Sabherwal & Tasmayee Laha Roy Aug 16, 2021 8:35 AM

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Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks

Simran Sabherwal & Tasmayee Laha Roy Aug 13, 2021 8:17 AM