onam
Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam
Sandhi Sarun Aug 26, 2026 9:11 AM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Onam offers brands a powerful combination of tradition, family, celebration, community and consumption
Ganapathy Viswanathan Aug 17, 2026 11:56 AM
From Kochi Metro to airports and malls, brands are expanding their OOH play beyond traditional hoardings
Sandhi Sarun Aug 17, 2026 9:25 AM
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celebrations and consumer spending come together
Broadcasters, publishers and radio networks report healthy advertiser sentiment despite inflationary and geopolitical headwinds
Sandhi Sarun Aug 5, 2026 8:39 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Ganapathy Viswanathan Aug 3, 2026 9:20 AM
Brands are allocating 40-70% of festive budgets to digital, while OOH and creator partnerships gain prominence this Onam
Sandhi Sarun Aug 3, 2026 9:10 AM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
From food deliveries sent through consumer apps to businesses responding directly to protesters, corporate actions became a talking point alongside the agitation itself
Shalinee Mishra Jul 23, 2026 2:11 PM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
Poonam Nikam, Head of Communications – India & SEA, Snap Inc., explains why narrative capital is the true currency of modern communication
Poonam Nikam Apr 27, 2026 5:41 PM
Singer-composer Sonam Kalra paid a heartfelt tribute to legendary singer Asha Bhosle
e4m Staff Apr 13, 2026 7:17 PM
Indian brands cut budgets and explore influencer-led models, foreign luxury and lifestyle brands continue to view Indian celebrities as key gateways to a fast-growing market
Shalinee Mishra Feb 4, 2026 8:28 AM
From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found themselves at the centre of backlash this year
Soumya Gawri Dec 29, 2025 9:32 AM
Although AI has been widely adopted in beauty, fashion, e-commerce and consumer tech, marketers now say they aim to move beyond conventional festive-season marketing—albeit with safeguards
Shalinee Mishra and Pooja Yadav Sep 16, 2025 9:34 AM
The festive gamification is aimed at encouraging members to interact more actively, increasing their chances of finding the right match
e4m Staff Sep 8, 2025 12:25 PM
The campaign will run on digital and outdoor platforms across Kerala throughout the festive season
e4m Staff Sep 5, 2025 11:23 AM
Marketers are renewing Onam strategies, blending Kerala-led activations with diaspora-focused campaigns; FMCG, telecom, BFSI, e-commerce lead in media spends
Pooja Yadav Aug 29, 2025 8:55 AM
Within Digital, social media alone is projected to take 40–45%, while YouTube captures 20–22%, and the rest is spread across regional OTTs, digital news, apps, and e-commerce, say industry experts
Pooja Yadav Aug 26, 2025 9:13 AM
The campaign featuring Devika Sanjay and Manohari Joy celebrates Kerala's cultural heritage
e4m Staff Aug 25, 2025 12:23 PM
The campaign has been conceptualised and crafted by Thought Blurb Communications
e4m Staff Aug 21, 2025 12:14 PM
The campaign will include two major tournaments – The Independence Day Cup and The Diwali Cup
At e4m TechManch 2025, CX leaders across telecom, retail, pharma, and tech explored how AI, data, and design are redefining omnichannel engagement
e4m Staff Jul 21, 2025 1:32 PM
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being seen at the right places has paid off
Simran Sabherwal Jun 16, 2025 5:28 PM
Published by Bloomsbury, the book aims to decode the operations of the world’s largest electoral system
e4m Staff May 23, 2025 2:01 PM
The announcement was made through an internal communication by ABP Network's CEO, Sumanta Dutta
e4m Staff Apr 17, 2025 9:24 PM
The endorsement alliance coincides with the brand's decision to renew its identity
e4m Staff Apr 17, 2025 3:23 PM
Sonam Khurana will also be heading the Client Growth vertical at the company
e4m Desk Feb 27, 2025 11:30 AM
The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the most infamous PR stunts that went sideway
Shalinee Mishra Feb 8, 2025 9:48 AM
The campaign enlists other inspiring and charismatic female figures such as Charlize Theron, Glenn Close, Laetitia Casta, Rosamund Pike, Venus Williams and Xin Liu
e4m Staff Jan 20, 2025 2:03 PM
Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement
Soumya Gawri Dec 11, 2024 9:02 AM
Kapoor is the first South Asian global ambassador of the French luxury brand
Sonam Gautam joined the agency from Good Glamm Group, where she led the creative vision and digital strategy for several prominent beauty and personal care brands
e4m Staff Oct 21, 2024 1:14 PM
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Aryan Khanna Sep 20, 2024 9:23 AM
VOX Office features classic Malayalam cinema movies like Manichitrathazhu, In Harihar Nagar, and Kilukkam - edited specially for radio
e4m Staff Sep 17, 2024 12:30 PM
Radio Mango has released a tongue-in-cheek direct mailer to advertisers and stakeholders across Kerala
e4m Staff Sep 12, 2024 3:16 PM
The creative agency of the new ad campaign is Sutra, and the lyrical composition is by Sanish T B
The film marks the launch of "Click Onam" campaign for the harvest festival
e4m Staff Sep 10, 2024 2:12 PM
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
The Ova News Ovulation Detection Kit is a product designed to help women with family planning
e4m Staff Aug 28, 2024 1:53 PM
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
Sonam Saini Aug 22, 2024 9:13 AM
Sonam Pama joins AV Organics with over 15 years of experience in strategic marketing, brand management, and digital marketing
e4m Staff Aug 12, 2024 12:22 PM
The "You Go Girl" campaign aims to redefine narratives and encourage women to be their original selves
e4m Staff Jul 29, 2024 2:46 PM
The ad by DDB Mudra with the father-daughter duo reinforces the brand's commitment towards protecting infant skin from day 1
e4m Staff Jul 26, 2024 1:05 PM