onam
Varghese Chandy of Malayala Manorama gives an insight into Onam in Kerala this year and what the media company brought to the people on this festival
Nilanjana Basu Sep 8, 2022 2:26 PM
The innovative campaign by Radio Mango for Onam featured a colourful pookkalam with a QR Code embedded in it
exchange4media Staff Sep 8, 2022 12:04 PM
Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
Nilanjana Basu Sep 7, 2022 8:48 AM
The TVC features brand ambassadors Manju Warrier and Wamiqa Gabbi
exchange4media Staff Aug 20, 2022 8:37 AM
Members who add their festive photos will have a customised profile template enabled for enhanced visibility
exchange4media Staff Aug 19, 2022 2:31 PM
The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well
exchange4media Staff Aug 11, 2022 6:53 PM
The company will also launch its first-ever TV campaign with Sonam
exchange4media Staff Jun 7, 2022 1:22 PM
The creative and script have been developed by marketing agency Ripple Links
exchange4media Staff Mar 30, 2022 1:55 PM
Wangchuk, the engineer-turned-education reformer was speaking at ABP Network’s ‘Ideas of India’ summit
exchange4media Staff Mar 25, 2022 2:14 PM
Key sectors like Real Estate, Automobile, E-Commerce and FMCG are looking at this festive season to shore up their business revenues
Sonam Saini Sep 21, 2021 8:55 AM
The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped
Mansi Sharma Sep 18, 2021 9:02 AM
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India
Tasmayee Laha Roy Aug 31, 2021 8:39 AM
For the film, the platform has collaborated with Dentsu Mcgarrybowen and director Atul Kattukaran
exchange4media Staff Aug 18, 2021 3:19 PM
The 10-day long campaign will be hosted by Malayalam actor Anu Sithara and will see participation from popular Moj creators
exchange4media Staff Aug 17, 2021 2:35 PM
Mathrubhumi, Malayala Manorama and The Times of India decided to come together to welcome brand owners to attract the Kerala shoppers
exchange4media Staff Aug 16, 2021 4:04 PM
The line-up includes celebrity interview, movie premier, mega show, and cookery programmes
exchange4media Staff Aug 16, 2021 2:58 PM
As Kerala sets the festivities in motion, brands go all out to woo consumers
Simran Sabherwal & Tasmayee Laha Roy Aug 16, 2021 8:35 AM
Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks
Simran Sabherwal & Tasmayee Laha Roy Aug 13, 2021 8:17 AM
According to media planners, the maximum spends will come in the following weeks
Simran Sabherwal & Tasmayee Laha Roy Aug 11, 2021 8:23 AM
