Guest Column: Sonam Shah, Founder & CEO of Treize Communications, explains how even in a fast-growing industry, there is still limited understanding of PR & Corp Comms in the Indian market

Sonam Shah 1 day ago

Prior to this, Nikam was General Manager at Sony Music India

exchange4media Staff Sep 26, 2019 11:36 AM

The Network will bring the upcoming season of the UEFA Champions League to Indian audiences September 17 onwards.

exchange4media Staff Sep 16, 2019 2:53 PM

To win this dream double date, Bumble users can match with The Zoya Factor profile card in the Bumble app on Date, BFF or Bizz mode

exchange4media Staff Sep 11, 2019 4:14 PM

As part of the campaign, Asianetnews.com created original content on fashion, food, jewellery, technology and home décor  

exchange4media Staff Sep 11, 2019 1:58 PM

We spoke to agency heads to unravel strategies, and peep into their hopes and challenges for this year’s Onam

Neethu Mohan Sep 9, 2019 8:50 AM

The line-up includes a musical extravaganza - SaReGaMaPa Onampooram, combining SaReGaMaPa Keralam and the reality show - Dance Kerala Dance

exchange4media Staff Sep 6, 2019 7:55 PM

While Mazhavil Manorama presents a new set of movie premieres, Manorama News will have special news updates, News Conclave and a trade programme

exchange4media Staff Sep 6, 2019 2:41 PM

From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more

Neethu Mohan Sep 6, 2019 8:21 AM

Under the campaign, Asianetnews.com will be creating original content on topics like fashion, food, jewellery, technology and home décor

exchange4media Staff Sep 4, 2019 4:35 PM

Most industry heads say they are sure about the sales picking up during the festive season

Dolly Mahayan Sep 4, 2019 8:39 AM

Experts say the media industry in Kerala is slowly attaining normalcy in terms of revenue growth after incurring heavy losses due to floods

Neethu Mohan Sep 4, 2019 8:18 AM

The campaign is in the form of an ‘Inverted U Band’ that has not been executed by any other channel; maximises the time the audience spends looking at the TVC

exchange4media Staff Sep 3, 2019 11:14 AM

Pookalam and Kaikottikali competitions were organised as part of Onam festivities to connect with national, local advertisers and Malayali audience in the city

exchange4media Staff Aug 29, 2019 1:01 PM

A branded Eicher Truck introduced by the channel is set to travel across the state to invite participants to play and win prizes

exchange4media Staff Aug 28, 2019 4:26 PM

With the festive season round the corner Zee Keralam has other treats planned for audiences as well

exchange4media Staff Aug 27, 2019 3:56 PM

It is a 15-day-long road show reaching out in selected 120 grama panchayats across Kerala

exchange4media Staff Aug 26, 2019 2:03 PM

Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business

Neethu Mohan Aug 13, 2019 8:21 AM

After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year

Neethu Mohan Jul 17, 2019 8:24 AM

The campaign, in addition to print and digital, will also be extended through direct mailers to advertising partners in media across the country

exchange4media Staff Jun 25, 2019 4:26 PM