Ramraj Cotton pays colourful ode to Kerala’s Onam spirit in new TVC

The TVC features father–son duo, Jayaram and Kalidas Jayaram

by e4m Staff
Published: Aug 18, 2025 12:09 PM | 2 min read

Ramraj Cotton

Ramraj Cotton has released its latest Onam TVC, featuring father–son duo, Jayaram and Kalidas Jayaram. The campaign blends cultural nostalgia, family warmth, and contemporary style, capturing the true essence of Onam celebrations. The 360° campaign is being rolled out across print, digital, and television platforms.

The film opens with Kerala’s vibrant Onam festivities, doorsteps adorned with colourful pookolams, the aroma of an elaborate sadya filling the air, and the rhythmic beats of the chenda setting the mood. Into this lively scene, Kalidas Jayaram makes a grand entry atop a beautifully decorated elephant, surrounded by jubilant family and friends. As the celebrations unfold, the father–son duo shares a conversation, highlighting the richness and variety of Ramraj Cotton’s mundu collections, from the graceful elegance of classic kasavu to contemporary festive motifs.

K. R. Nagarajan, Founder & Chairman, Ramraj Cotton, said, "Onam is more than just a festival, it’s a celebration of family, heritage, and the pride we take in our traditions. With this year’s collection, we’ve combined the elegance of Kerala’s timeless attire with the comfort and versatility of modern design, ensuring every wearer feels both rooted in culture and confident in their style. Featuring Jayaram and Kalidas together allowed us to beautifully capture the warmth of family bonds while showcasing attire that is as special and cherished as the festival itself."