Chandrika Soap launches Onam campaign with new TVC

Chandrika from Wipro Consumer Care and Lighting has launched a special Onam TVC campaign that weaves the brand into Kerala’s most cherished festival traditions.

The campaign film positions Chandrika as an essential part of Onam celebrations, establishing the brand's deep-rooted cultural association with women since ages.

The film, featuring actresses Devika Sanjay and artist Manohari Joy, presents a portrayal of a bustling Onam morning.

This campaign, conceptualized by the creative agency Karikku Bounce, represents Chandrika's deep understanding of Kerala's socio-cultural fabric, where the brand has been a trusted household companion for generations. The TVC highlights Chandrika's decades-long legacy in Kerala households through contemporary storytelling that bridges generational connections, positioning the brand’s integral role in daily lifestyles and cherished celebrations like Onam.

Speaking on the campaign launch, Prasanna Rai, Senior Vice President, Marketing, Wipro Consumer Care & Lighting, shared, “This Onam campaign is a heartfelt tribute to the women of Kerala who have welcomed us into their homes and hearts for over eight decades. Chandrika has always been more than just an Ayurvedic soap—it has become a beloved part of their family heritage. The narrative, with its playful chase and touching moment between grandmother and granddaughter, beautifully captures how deeply intertwined Chandrika is with the spirit of Onam—just like the pookalam or the sadya. Through this campaign, we are reaffirming our commitment to honoring and celebrating the timeless traditions and values that our consumers hold dear.”

The campaign is currently live across television and digital platforms, including YouTube, ensuring widespread reach during the festive season.