YAAP Digital appoints Anjan Roy as Chairman, Managing Director & CEO

A seasoned professional, Roy has been a part of the Indian advertising, marketing and media industry for over three decades.

by e4m Staff
Published: Oct 14, 2026 3:04 PM | 2 min read

Yaap Digital Limited has appointed Mr. Anjan Roy as Chairman, Managing Director, and CEO, following the resignation of Mr. L. S. Nayak due to health issues.
Mr. Roy brings over 30 years of experience in the advertising and media industry, having held leadership roles at various agencies and brands, and co-founding Brand Planet Consultants.
He has been with Yaap Digital since 2016, leading its branding, design, and strategy verticals after the acquisition of Brand Planet.
Mr. Roy aims to integrate with Gozoop, enhance technological offerings, and position Yaap as a modern communication and brand-building partner.

Yaap Digital Limited today announced the appointment of Mr. Anjan Roy as its Chairman, Managing Director & CEO, following the resignation of its Managing Director, Mr. L. S. Nayak, popularly known as Raj Nayak, who has stepped down from the Company due to recurring health reasons over the last few months.

Mr. Anjan Roy takes over as Chairman, Managing Director & CEO of the Company from the current date. A seasoned professional, Mr. Roy has been a part of the Indian advertising, marketing and media industry for over three decades. He has previously held management and leadership roles in advertising with agencies such as Mudra (currently DDB) and Euro RSCG (currently Havas), and with brands such as HSBC, HDFC Bank, Sony Entertainment Network, Voltas, Coca-Cola and Hero Group, among others.

In 2008, Mr. Roy co-founded Brand Planet Consultants, which went on to become one of India’s premier strategic branding and design firms. In 2016, Brand Planet Consultants was acquired by Yaap Digital, and Mr. Roy has since continued with the Company as Senior Partner, leading its branding, design and strategy verticals.

Over the years, YAAP Digital has built expertise across digital strategy, performance marketing, social media and creative solutions, partnering with leading brands across categories.
Commenting on his appointment, Mr. Anjan Roy, Chairman, Managing Director & CEO, Yaap Digital Limited, said:“Having been part of the YAAP family since Brand Planet joined the Group in 2016, I am honoured to lead the Company into its next chapter. I thank Raj for his leadership and guidance, and we all wish him a speedy recovery and good health.

This is an exciting time for YAAP. Our immediate priority over the coming months is to fully integrate with Gozoop, bringing our teams together to unlock efficiencies in costs and deliveries through common synergies. At the same time, technology is fast becoming a key differentiator for us. Buzzar, our proprietary KoL marketplace, and Tags, our video optimisation platform, are already showing great promise and adoption, and the launch of our AI Studio in the coming months will further strengthen these offerings.

Together, these steps will cement YAAP’s position as a new-age, integrated communication and brand-building partner for our clients.”