SYNCMEDIA appoints Amit Nevrekar as SVP, Measurement & Partnerships
Most recently, he served as Head of Marketing & Monetisation at VTION.AI
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Published: Nov 3, 2026 7:54 AM | 2 min read
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- SYNCMEDIA has appointed Amit Nevrekar as Senior Vice President of Measurement & Partnerships to enhance its cross-media measurement and effectiveness capabilities.
- Nevrekar has over 20 years of experience in audience research, digital products, media consulting, and strategy, having held roles at MRUC, TAM, BARC India, Kantar Analytics, and WPP.
- Anubhav Sharma, CEO of SYNCMEDIA, emphasized Nevrekar's expertise in audience measurement and media strategy as crucial for developing solutions in partnership with Worldpanel by Numerator.
- Nevrekar highlighted the need for a shift from measuring media delivery to understanding its impact on business growth, advocating for an evidence-led approach to media effectiveness.
SYNCMEDIA has appointed Amit Nevrekar as Senior Vice President, Measurement & Partnerships. He will lead the company’s measurement strategy and strategic partnerships, strengthening its capabilities in cross-media measurement and effectiveness.
Nevrekar brings more than two decades of experience across audience research, digital products, media consulting and strategy.
Anubhav Sharma, Founder & CEO, SYNCMEDIA, said: “Amit brings a valuable combination of experience across audience measurement, digital products and media strategy. As we expand our capabilities and deepen our partnership with Worldpanel by Numerator, his leadership will be instrumental in building solutions that address the evolving measurement needs of brands and agencies.”
His career includes audience measurement roles at MRUC and TAM, digital product development at BARC India, and consulting and strategy roles at Kantar Analytics and WPP’s media agencies. Most recently, he served as Head of Marketing & Monetisation at VTION.AI, working on its audience business and campaign intelligence offering.
Commenting on his appointment, Nevrekar said: “The industry has become exceptionally good at measuring media delivery, but we have far to go in understanding what that delivery achieves. SYNC Media × Worldpanel brings together what consumers are exposed to and what they actually buy. That moves us from platform-centric reporting to an evidence-led view of media effectiveness.
“The next evolution of measurement won’t be about measuring more media. It will be about understanding what every media rupee contributes to business growth.”
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