Madhavi Mishra joins WPP Media as VP – Client Investments, Marketplace and Partnerships

Madhavi Mishra has joined WPP Media as Vice President – Client Investments, Marketplace and Partnerships, India. Based in Mumbai, she will focus on strengthening client investments, driving marketplace initiatives and developing strategic media partnerships.

Mishra took up the role in September 2026, bringing experience across digital advertising sales, revenue growth, agency relations and strategic partnerships. She will work with brands and agencies to develop media strategies and identify opportunities for growth and collaboration.

Before joining WPP Media, Mishra was associated with JioHotstar, where she held roles across digital advertising sales and agency relations. As Digital Ad Sales Manager, she handled clients across the automobile, paints and infrastructure sectors, working with brands including Pidilite, Birla Opus, Asian Paints, UltraTech, Tata Motors and Volkswagen Group.

Her work at JioHotstar included developing sales strategies, securing joint business plans, improving campaign measurement and identifying new revenue opportunities. She also worked on sponsorships and brand partnerships around properties such as Dhurandhar, the Oscars and MasterChef Australia. Her earlier responsibilities included managing relationships with media agencies across the western region.

Prior to JioHotstar, Mishra worked at Paytm Ads as Deputy Manager, handling digital advertising sales and strategic partnerships across the media and entertainment category. She focused on revenue development, client solutions and expanding business through market insights and advertising technology.

She also spent nearly two years at Times Network Digital, where she managed direct and programmatic advertising sales across western and southern India. Her responsibilities included developing branded-content solutions, building agency relationships and expanding the company's client base across sectors such as BFSI, media and entertainment, e-commerce and pharmaceuticals.

Mishra's experience across digital platforms, advertising sales and agency partnerships brings a mix of commercial and client-facing expertise to her new role at WPP Media.