Pankajj Rai joins ABP as Digital Revenue Head
Rai brings two decades of experience across advertising sales, business development, broadcasting and digital media
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Published: Oct 19, 2026 4:42 PM | 1 min read
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- Pankajj Rai has been appointed as Digital Revenue Head at ABP, transitioning from his role as Senior Vice President of Ad Sales at Huella.
- His professional background includes extensive experience in advertising sales, business development, and commercial leadership across various media platforms, including television and digital advertising.
- At Huella, Rai focused on interactive CTV and creative advertising initiatives, and he was promoted from Vice President to Senior Vice President within a year.
- Prior to Huella, he held significant positions at Publive, Zee Media Corporation, and Zee Entertainment Enterprises, where he managed various aspects of product, marketing, and sales.
Pankajj Rai has joined ABP as Digital Revenue Head, moving from Huella, where he served as Senior Vice President Ad Sales, India.
Rai’s experience spans advertising sales, business development, client and agency relationships, and commercial leadership across television, digital advertising, connected TV (CTV) and gaming.
At Huella, he worked across its interactive CTV and creative advertising offerings, including NEXad, NewsroomAI and AIgnite. He joined the company as Vice President – Ad Sales in June 2025 and was elevated to Senior Vice President in March 2026.
Before Huella, Rai served as Chief Business Officer at Publive. He previously held the position of Business Head – WION & Zee Business at Zee Media Corporation, overseeing product, marketing, sales, operations, strategy and profit and loss responsibilities.
Earlier, he spent more than two-and-a-half years at The Q, where his roles included National Head – The Q & Gaming Solutions and Branch Head – The Qyou Network. His remit covered broadcast, gaming and CTV, including introducing advertising opportunities around the gaming platform Qgamesmela.
A substantial part of Rai’s career was spent at Zee Entertainment Enterprises, where he worked for over 13 years. His leadership assignments included Zonal Head – North and East for Zee TV, and for Zee Cinema and Zee Bollywood. He also held advertising sales roles across &pictures, Zee Action and Zee Classic.
His earlier stints include Mid-Day and People Interactive.
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