Tom Kirkham joins Omnicom Media Australia as Chief Solutions Officer

Tom Kirkham has joined Omnicom Media Australia as Chief Solutions Officer, moving from WPP Media Australia & New Zealand, where he served as General Manager – Partnerships, Data & Platforms.

At WPP Media, Kirkham was responsible for developing the group’s data strategy, unlocking data and technology capabilities through platform partnerships, and driving cross-functional product innovation in collaboration with strategic business leaders.

Before joining WPP Media in February 2025, Kirkham spent over five years at OMD Australia in roles spanning transformation, technology and digital media. As Head of Transformation in Sydney, he led the agency’s digital, data and technology consulting division, working with major clients including McDonald’s, Telstra, Suncorp, the NSW Government and Tabcorp on digital marketing transformation.

He previously served as National Technology Director at OMD Australia, leading the development, commercialisation and positioning of data and technology solutions designed to advance clients’ digital maturity and drive business growth.

Earlier, Kirkham was Interactive Director and McDonald’s Digital Lead at OMD Australia, where he developed digital maturity strategies and led a 13-member team of data scientists, technologists, analysts and digital media specialists. His work included building capabilities in predictive offer recommendations and customer personalisation across paid, owned and earned channels.

Kirkham began his tenure at OMD with OMD UK, where he worked as Digital Connections Planning Associate Director from June 2013 to July 2019, with experience across brands including McDonald’s, easyJet, Carlsberg, Peugeot and Live Nation. Earlier in his career, he worked in theatrical release marketing and media at Warner Bros. Entertainment in London.