digital-marketing-transformation

Self-Serve Advertising: The next evolution in media buying?

Self-Serve Advertising: Empowering Brands to Take Control?blur=25

Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players

Anuja Jain Jun 15, 2026 8:52 AM

Nestlé raises marketing investments as it pivots to social-first brand building

Nestlé Boosts Marketing Investments for Social-First Strategy?blur=25

According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales

e4m Staff Jun 8, 2026 12:20 PM