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Published: Sep 28, 2026 3:29 PM | 1 min read
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- Kartik Sharma, CEO of Omnicom Media India, has been appointed to the Board of Governors of the Media Research Users Council India (MRUCI), along with three other new members.
- The appointments are part of MRUCI's efforts to revive the Indian Readership Survey (IRS), aiming to establish a modern cross-media measurement framework.
- Sharma has nearly 30 years of experience in the media industry, with a background in communication planning, media research, and analytics, having worked with major brands such as Hindustan Unilever and Netflix.
- Prior to his current role, Sharma held various positions at notable companies, including CEO of Wavemaker South Asia and Channel Planning Director at Lintas.
Kartik Sharma, CEO, Omnicom Media India, has been appointed to the Board of Governors of the Media Research Users Council India (MRUCI).
Sharma is among four new members appointed to the board, alongside Samudra Bhattacharya, CEO – Print and Radio at HT Media; Janhavi Abhijit Pawar, Director, Sakal Media Pvt. Ltd.; and Navin Khemka, President, Client Solutions, WPP Media South Asia.
Read earlier report on MRUCI appointments
The appointments come as MRUCI continues its work towards the revival of the Indian Readership Survey (IRS). The organisation has said the new IRS will seek to provide a contemporary cross-media measurement framework covering evolving areas of media consumption.
Sharma brings nearly three decades of experience in the media industry, with expertise across communication planning, behavioural economics, media research, analytics and technology. He has also worked extensively on building long-term client relationships and has handled brands including Hindustan Unilever, Mondelez, Netflix and L’Oréal.
He began his career as a Media Planner at HTA before moving to Lintas as Channel Planning Director. He subsequently held roles at Mindshare, Madison Media Research Centre and Maxus, where he headed the West region. Before joining Omnicom Media Group, Sharma was CEO of Wavemaker South Asia.
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