The name of survey cities in the pilot are likely to be kept under wraps to prevent any kind of manipulation by any stakeholder, sources say

Kanchan Srivastava Sep 22, 2025 12:57 PM

MRUCI may rope in Prasoon Basu’s firm Inteliphyle for the survey, say sources

Kanchan Srivastava Aug 28, 2025 8:21 AM

Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access difficult

Kanchan Srivastava Aug 18, 2025 8:39 AM

The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited

Kanchan Srivastava Sep 18, 2024 8:47 AM

MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers

Kanchan Srivastava Aug 23, 2024 8:30 AM

The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot

exchange4media Staff Jan 20, 2020 3:00 PM