media-research-users-council

The regional dailies had an increase of 0.8 crore readers in IRS Q1 2019. The industry has added 0.3 crore of urban readers and 0.5 crore rural readers

exchange4media Staff 07-May-2019

A comparison of figures from both the readership surveys shows that Internet and Print have complimented each other to grow further

Tasmayee Laha Roy 03-May-2019

With IRS numbers finally out, planners and media marketing heads are going to take Print more seriously than ever before, says B Srinivasan, Managing Director, Vikatan Group

Neethu Mohan 30-April-2019

The findings of the Indian Readership Survey Q1 2019 revealed that 1.8 crore readers have been added to the daily readership from IRS 2017

Noel Dsouza 29-April-2019

The Indian Readership Survey is being carried out by Nielsen India, and if the interviewee wishes to verify, they can ask the Nielsen surveyor for an identity card

exchange4media Staff 03-December-2018

Indian Readership Survey (IRS) 2017, the world’s largest continuous survey of media usage, product consumption and ownership, will release on January 18, almost four years after it was termed flawed by 18 member publications

Nishant Saxena 17-January-2018

The Bombay High Court in its ruling on May 8, 2014 allowed media houses and agencies to use the Indian Readership Survey 2013 data for marketing and media planning purposes

exchange4media Staff 09-May-2014

The Media Research Users Council has said that the Council will disable all links from its server from the evening of February 28, 2014 so that the Indian Readership Survey report is not accessible

exchange4media Staff 26-February-2014

The RSCI Managing Committee, at its meeting with the MRUC Board in Mumbai today, said that a process for re-validation of the study is being developed, which will be completed by March 31

exchange4media Staff 20-February-2014

AIM has urged MRUC to immediately withdraw the IRS 2013 findings as it believes that such faulty reporting of readership numbers can have "extremely damaging impact on business", apart from misleading media planners and advertisers

exchange4media Staff 06-February-2014

Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too

Abhinna Shreshtha 04-February-2014

Rao takes charge from outgoing Chairman Ravindra Kumar of The Statesman. Prior to this, he had served as Vice-Chairman of the Council

exchange4media Staff 25-September-2013

Rao takes charge from outgoing Chairman Ravindra Kumar of The Statesman. Prior to this, he had served as Vice-Chairman of the Council

exchange4media Staff 24-September-2013

The formal award of contract to The Nielsen Company will follow a process of legal due diligence

exchange4media Staff 29-August-2012

Media Research Users Council (MRUC) has announced the election of Hormusji N Cama as its new Vice Chairman. Cama replaces Bharat Kapadia.

Nitin Pandey 09-March-2011

MRUC is joining hands with Australia’s Roy Morgan Research to launch the country's first national Single Source survey. Claimed to be the first of its kind in India, it will enable advertisers, ad agencies and media companies with an authoritative source of market and media measurement across media metrics, media research and consumer market information.

exchange4media Staff 20-December-2010

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