The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot

exchange4media Staff Jan 20, 2020 3:00 PM

The Hindu?blur=25

It added 5,47,000 readers over Q1 to register a total readership of 67,73,000 in Q2 nationally

exchange4media Staff Aug 19, 2019 8:43 AM


Reach of Print, Television, Radio and Cinema vis-à-vis the previous IRS quarter largely remains unchanged

exchange4media Staff Aug 14, 2019 4:10 PM

South India regional dailies?blur=25

The regional dailies had an increase of 0.8 crore readers in IRS Q1 2019. The industry has added 0.3 crore of urban readers and 0.5 crore rural readers

exchange4media Staff May 7, 2019 8:21 AM


A comparison of figures from both the readership surveys shows that Internet and Print have complimented each other to grow further

Tasmayee Laha Roy May 3, 2019 8:30 AM


With IRS numbers finally out, planners and media marketing heads are going to take Print more seriously than ever before, says B Srinivasan, Managing Director, Vikatan Group

Neethu Mohan Apr 30, 2019 9:09 AM

IRS Magazines?blur=25

The findings of the Indian Readership Survey Q1 2019 revealed that 1.8 crore readers have been added to the daily readership from IRS 2017

Noel Dsouza Apr 29, 2019 8:52 AM

Media Research Users Council?blur=25

The Indian Readership Survey is being carried out by Nielsen India, and if the interviewee wishes to verify, they can ask the Nielsen surveyor for an identity card

exchange4media Staff Dec 3, 2018 2:13 PM


Indian Readership Survey (IRS) 2017, the world’s largest continuous survey of media usage, product consumption and ownership, will release on January 18, almost four years after it was termed flawed by 18 member publications

Nishant Saxena Jan 17, 2018 8:58 AM

Media houses, agencies can use IRS 2013 data, rules Bombay High Court?blur=25

The Bombay High Court in its ruling on May 8, 2014 allowed media houses and agencies to use the Indian Readership Survey 2013 data for marketing and media planning purposes

exchange4media Staff May 9, 2014 9:31 AM

IRS 2013: Fresh blow to MRUC?blur=25

The Media Research Users Council has said that the Council will disable all links from its server from the evening of February 28, 2014 so that the Indian Readership Survey report is not accessible

exchange4media Staff Feb 26, 2014 8:05 AM

IRS will be held in abeyance till March 31, says RSCI?blur=25

The RSCI Managing Committee, at its meeting with the MRUC Board in Mumbai today, said that a process for re-validation of the study is being developed, which will be completed by March 31

exchange4media Staff Feb 20, 2014 7:57 AM

Now magazines body AIM asks MRUC to withdraw IRS 2013 findings?blur=25

AIM has urged MRUC to immediately withdraw the IRS 2013 findings as it believes that such faulty reporting of readership numbers can have "extremely damaging impact on business", apart from misleading media planners and advertisers

exchange4media Staff Feb 6, 2014 8:03 AM

After print players, now radio operators find flaws in latest IRS data?blur=25

Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too

Abhinna Shreshtha Feb 4, 2014 8:49 AM

MRUC elects Mindshare's Ravi Rao as new Chairman?blur=25

Rao takes charge from outgoing Chairman Ravindra Kumar of The Statesman. Prior to this, he had served as Vice-Chairman of the Council

exchange4media Staff Sep 25, 2013 7:41 AM

MRUC elects Mindshare’s Ravi Rao as new Chairman?blur=25

Rao takes charge from outgoing Chairman Ravindra Kumar of The Statesman. Prior to this, he had served as Vice-Chairman of the Council

exchange4media Staff Sep 24, 2013 8:49 PM

MRUC accepts RSCI’s recommendation: IRS awarded to Nielsen?blur=25

The formal award of contract to The Nielsen Company will follow a process of legal due diligence

exchange4media Staff Aug 29, 2012 4:39 PM

Hormusji N Cama takes over as Vice Chairman of MRUC?blur=25

Media Research Users Council (MRUC) has announced the election of Hormusji N Cama as its new Vice Chairman. Cama replaces Bharat Kapadia.

Nitin Pandey Mar 9, 2011 7:45 AM

MRUC signs MOU with Roy Morgan Research to bring Single Source research to India?blur=25

MRUC is joining hands with Australia’s Roy Morgan Research to launch the country's first national Single Source survey. Claimed to be the first of its kind in India, it will enable advertisers, ad agencies and media companies with an authoritative source of market and media measurement across media metrics, media research and consumer market information.

exchange4media Staff Dec 20, 2010 7:39 AM