IRS Q3: Dainik Jagran takes No. 1 spot in Hindi readership, TOI leads English dailies

The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot

e4m by exchange4media Staff
Updated: Jan 20, 2020 3:00 PM

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IRS

On 20th January 2020, the MRUC (Media Research Users Council) has announced the release of full and complete data for IRS 2019 Q3, which included data for Andhra Pradesh. The 2019Q3 data is a rolling average of the last quarter of IRS 2017 (Q4) and three quarters of IRS 2019 (Q1+Q2+Q3). IRS 2019 Q3 fieldwork covers August 2019 through November 2019.

The survey found that dailies have managed to hold on to their loyal readers. Dainik Jagran has remained the No 1 daily despite a significant drop in its average issue readership while Times Of India has topped English dailies. Malayala Manorama remained the largest read daily in the country. As per Q3 IRS 2019, Dainik Jagran continues to lead among the other dailies. Jagran has garnered Total Readership (TR) of 72559000 in Q2 IRS 2019 compared to TR 70430000 in Q3. Dainik Jagran Average Issue Readership (AIR) stood at 17496000, a marginal drop from 18146000 in Q2.

Dainik Bhaskar has become the second-largest read daily. Their TR has grown to 52622000 in Q3 2019 IRS against 52111000 in Q2 2019 IRS. Hindustan’s TR in IRS Q3 2019 saw a marginal drop from 52866000 to 51308000. 

In English Dailies, Times Of India was amongst the most read daily. Their TR saw a hike from IRS Q2 2019 16126000 to 16986000. The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot. India Today English total readership (TR) saw growth in number.

In IRS Q2 2019, it was reported to be 9156000 and in IRS Q3 2019, it was reported to be 9243000. The Hindi edition saw a decline in readership from quarter 2 of IRS data. In IRS Q2 2019 the total readership was 7456000 and it saw a decline by 7017000. SamanyaGyan Darpan garnered the third spot in the survey. The survey says that SamanyaGyan has also seen a marginal drop in terms of readership. In IRS Q2 the TR was 6999, whereas in IRS Q3 the total readership is 6395000.

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