mruc
After announcing the pilot test for IRS in September 2025, the MRUC readies IRS pilot framework, but publishers flag concerns over lengthy questionnaire, sources say
Kanchan Srivastava Apr 15, 2026 8:27 AM
The pilot will include premium homes typically left out in surveys, Vikram Sakhuja, the newly elected chairman of MRUCI, told e4m in an exclusive interview
Kanchan Srivastava Sep 25, 2025 8:38 AM
ABP’s Dhruba Mukherjee has been elected Vice Chairman and Shashi Sinha is the Chairman of Tech Comm
Kanchan Srivastava Sep 22, 2025 2:43 PM
The name of survey cities in the pilot are likely to be kept under wraps to prevent any kind of manipulation by any stakeholder, sources say
Kanchan Srivastava Sep 22, 2025 12:57 PM
As calls grow to revive IRS, DB Corp’s Satyajit Sengupta says that it's time for the industry to go beyond numbers and capture how and why readers engage with newspapers in today's world
Kanchan Srivastava Apr 17, 2025 8:24 AM
Print media owners have been hesitant to cover costs amid ongoing economic challenges delaying the survey, sources said
Kanchan Srivastava Apr 16, 2025 8:55 AM
The absence of a deadline has raised eyebrows in the media and advertising industry, casting doubts on the timeline for the next IRS survey
Kanchan Srivastava Feb 19, 2025 8:50 AM
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
Kanchan Srivastava Sep 18, 2024 8:47 AM
The election took place during the board meeting held after AGM of the MRUC
e4m Staff Sep 12, 2024 3:36 PM
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Chehneet Kaur May 14, 2024 8:59 AM
Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors
e4m Staff Sep 26, 2023 2:32 PM
The council has also announced the potential relaunch of the IRS study in its annual report
exchange4media Staff Sep 13, 2023 1:48 PM
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
Naziya Alvi Rahman Aug 30, 2023 9:15 AM
MRUC said in its annual report for FY 2021-22 that the Board is discussing various futuristic options to restart the survey as quickly as possible
exchange4media Staff Sep 30, 2022 8:10 AM
Shashank Srivastava and Vivek Malhotra appointed to the Board of Governors
exchange4media Staff Sep 27, 2022 2:23 PM
While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now
Kanchan Srivastava Aug 11, 2022 8:11 AM
Speaking at e4m NewsNext virtual summit, MRUCI chairperson Shashi Sinha said they have been pushing for print+digital readership data because publishers have already made big leaps in the online world
exchange4media Staff May 2, 2022 9:06 AM
Malhotra has been serving as the Group CMO of TV Today for over six years
exchange4media Staff Mar 14, 2022 7:27 PM
Pratap Pawar, Dhruba Mukherjee, Jayant Mammen Mathew appointed to the Board of Governors
exchange4media Staff Sep 2, 2021 3:26 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 3, 2020 8:46 AM
Two new Board members, Sivakumar Sundaram & Sejal Shah, also appointed
exchange4media Staff Sep 29, 2020 6:06 PM
According to reports, the research body has returned the payment of the subscribers
exchange4media Staff Jul 22, 2020 9:45 AM
Colleagues remember Vasudeva as a courageous man whose demise leaves a void that will be difficult to fill
Misbaah Mansuri Jul 13, 2020 8:22 AM
Vasudev had been serving as Non-Executive Chairman on the Hawkins board of Directors since 2006
exchange4media Staff Jul 12, 2020 1:46 PM
MRUCI has pointed out that the claim made in an interview published on exchange4media is incorrect; the same stands withdrawn
exchange4media Staff Jun 4, 2020 11:15 AM
While the first five players in most categories have remained consistent in terms of their rankings, Daily Thanthi and Lokmat at the sixth and seventh positions have both seen an increase in their TR
exchange4media Staff May 9, 2020 9:21 AM
The objective behind the name change is to effectively capture its national stature
exchange4media Staff Mar 16, 2020 6:30 PM
The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot
exchange4media Staff Jan 20, 2020 3:00 PM
With AP data updated in Q3 2019, IRS users will now be able to publish all India numbers and trend studies with previous two quarters of IRS 2019
exchange4media Staff Jan 20, 2020 12:18 PM