Media Research Users Council’s contract with Nielsen India has concluded with the release of final quarter of Indian Readership Survey 2019 data

exchange4media Staff 11 hours ago

Pawar takes on the mantle from Ashish Bhasin, CEO – Greater South and Chairman & CEO – India, Dentsu Aegis Network

exchange4media Staff Sep 4, 2019 3:06 PM

Reach of Print, Television, Radio and Cinema vis-à-vis the previous IRS quarter largely remains unchanged

exchange4media Staff Aug 14, 2019 4:10 PM

Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward

Srabana Lahiri Apr 29, 2019 9:30 AM

The findings of the Indian Readership Survey Q1 2019 revealed that 1.8 crore readers have been added to the daily readership from IRS 2017

Noel Dsouza Apr 29, 2019 8:52 AM

The total number of readers has touched 42 crore as per the Indian Readership Survey    

exchange4media Staff Apr 26, 2019 5:31 PM

Bhasin and Pawar will continue in their respective roles as Chairman and Vice Chairman of MRUC until the next AGM.

exchange4media Staff Sep 19, 2018 8:56 AM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 18, 2018 8:55 AM

MRUC needs Rs 20 crore for the survey, and is said to have already received close to 50% of this amount.

Naziya Alvi Rahman Aug 17, 2018 9:00 AM

The MRUC has an ambitious plan of increasing its sample size to 3, 60,000, from 3,30,000, in the next survey, and is believed to be struggling with funds against non-payment by subscribers and objections from publishers on the questionnaire

Naziya Alvi Rahman Jul 9, 2018 8:59 AM

MRUC has received several informal complaints of ‘inappropriate use of data’, however, in two cases the matter has already gone to the committee for scrutiny.

Naziya Alvi Rahman Jan 31, 2018 9:00 AM

The full survey is expected to be available later today

Nishant Saxena Jan 19, 2018 2:57 PM

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Venkata Susmita Biswas Jan 19, 2018 8:57 AM

Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the world’s largest survey

Nishant Saxena Jan 19, 2018 8:31 AM

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes over from I Venkat, Director- Eenadu

exchange4media Staff Sep 14, 2017 7:34 AM

According to sources, a technical committee, along with Media Research Users Council (MRUC), has received proposals from at least five agencies with more expected in the coming weeks

Abhinn Shreshtha Jul 26, 2017 7:46 AM

Enhancement of technology and security measures are the reasons cited by N Sathyamurthy Technical Committee, MRUC for the postponement

Priyanka Mehra Dec 7, 2016 10:41 AM

The Media Research User Council announced that the 2016 IRS data will be released by January next year, followed by regular quarterly updates. The survey has increased its sample size by 40% at an ‘All India’ level, targeting a total of 3.30 lakh respondents, across 91 Individual Districts and 101 District Clusters

Abid Hasan Apr 12, 2016 7:58 AM

MRUC held a meeting about IRS yesterday and is planning to come up with its new survey report for which the ground work has already begun.

Abid Hasan Feb 11, 2016 8:19 AM

Srinivas will take over from Horumsji Cama and his tenure will last for two years

exchange4media Staff Nov 25, 2015 4:23 PM