The objective behind the name change is to effectively capture its national stature

exchange4media Staff Mar 16, 2020 6:30 PM

The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot

exchange4media Staff Jan 20, 2020 3:00 PM

With AP data updated in Q3 2019, IRS users will now be able to publish all India numbers and trend studies with previous two quarters of IRS 2019

exchange4media Staff Jan 20, 2020 12:18 PM

Experts say why credibility and specialised content in the age of digital publishing are key for the growth of magazine readership in India

Ruhail Amin Dec 30, 2019 9:41 AM

What the bigwigs think about the growth of digital, increase in English readership and the importance of being credible in the age of fake news

exchange4media Staff Dec 30, 2019 9:41 AM

According to data, newspaper readership stood at 38 per cent in Q3 2019 as compared to 39 per cent in Q2 2019

Neethu Mohan Dec 30, 2019 9:20 AM

As per the survey, Times of India, Hindustan Times, Hindu and Telegraph are in the lead positions

exchange4media Staff Dec 28, 2019 8:58 AM

While internet numbers are promising, data on the rest of the media is reflective of stability in consumption pattern, says the survey

exchange4media Staff Dec 28, 2019 8:29 AM

The IRS 2019 Q3 data is a rolling average of the last quarter of IRS 2017 and three quarters of IRS 2019

exchange4media Staff Dec 28, 2019 7:11 AM

Media Research Users Council’s contract with Nielsen India has concluded with the release of final quarter of Indian Readership Survey 2019 data

exchange4media Staff Nov 15, 2019 2:26 PM

Pawar takes on the mantle from Ashish Bhasin, CEO – Greater South and Chairman & CEO – India, Dentsu Aegis Network

exchange4media Staff Sep 4, 2019 3:06 PM

Reach of Print, Television, Radio and Cinema vis-à-vis the previous IRS quarter largely remains unchanged

exchange4media Staff Aug 14, 2019 4:10 PM

Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward

Srabana Lahiri Apr 29, 2019 9:30 AM

The findings of the Indian Readership Survey Q1 2019 revealed that 1.8 crore readers have been added to the daily readership from IRS 2017

Noel Dsouza Apr 29, 2019 8:52 AM

The total number of readers has touched 42 crore as per the Indian Readership Survey    

exchange4media Staff Apr 26, 2019 5:31 PM

Bhasin and Pawar will continue in their respective roles as Chairman and Vice Chairman of MRUC until the next AGM.

exchange4media Staff Sep 19, 2018 8:56 AM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 18, 2018 8:55 AM

MRUC needs Rs 20 crore for the survey, and is said to have already received close to 50% of this amount.

Naziya Alvi Rahman Aug 17, 2018 9:00 AM

The MRUC has an ambitious plan of increasing its sample size to 3, 60,000, from 3,30,000, in the next survey, and is believed to be struggling with funds against non-payment by subscribers and objections from publishers on the questionnaire

Naziya Alvi Rahman Jul 9, 2018 8:59 AM

MRUC has received several informal complaints of ‘inappropriate use of data’, however, in two cases the matter has already gone to the committee for scrutiny.

Naziya Alvi Rahman Jan 31, 2018 9:00 AM