Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward

Srabana Lahiri 29-April-2019

Though Avengers: Endgame broke box office records, the big growth story of Print was as much of a hit in the industry, with dailies and magazines together adding 2.7 cr readers since IRS 2017

Srabana Lahiri and Dipali Banka 29-April-2019

The findings of the Indian Readership Survey Q1 2019 revealed that 1.8 crore readers have been added to the daily readership from IRS 2017

Noel Dsouza 29-April-2019

The total number of readers has touched 42 crore as per the Indian Readership Survey    

exchange4media Staff 26-April-2019

Bhasin and Pawar will continue in their respective roles as Chairman and Vice Chairman of MRUC until the next AGM.

exchange4media Staff 19-September-2018

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 18-August-2018

MRUC needs Rs 20 crore for the survey, and is said to have already received close to 50% of this amount.

Naziya Alvi Rahman 17-August-2018

The MRUC has an ambitious plan of increasing its sample size to 3, 60,000, from 3,30,000, in the next survey, and is believed to be struggling with funds against non-payment by subscribers and objections from publishers on the questionnaire

Naziya Alvi Rahman 09-July-2018

MRUC has received several informal complaints of ‘inappropriate use of data’, however, in two cases the matter has already gone to the committee for scrutiny.

Naziya Alvi Rahman 31-January-2018

The full survey is expected to be available later today

Nishant Saxena 19-January-2018

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Venkata Susmita Biswas 19-January-2018

Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the world’s largest survey

Nishant Saxena 19-January-2018

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes over from I Venkat, Director- Eenadu

exchange4media Staff 14-September-2017

According to sources, a technical committee, along with Media Research Users Council (MRUC), has received proposals from at least five agencies with more expected in the coming weeks

Abhinn Shreshtha 26-July-2017

Enhancement of technology and security measures are the reasons cited by N Sathyamurthy Technical Committee, MRUC for the postponement

Priyanka Mehra 07-December-2016

The Media Research User Council announced that the 2016 IRS data will be released by January next year, followed by regular quarterly updates. The survey has increased its sample size by 40% at an ‘All India’ level, targeting a total of 3.30 lakh respondents, across 91 Individual Districts and 101 District Clusters

Abid Hasan 12-April-2016

MRUC held a meeting about IRS yesterday and is planning to come up with its new survey report for which the ground work has already begun.

Abid Hasan 11-February-2016

Srinivas will take over from Horumsji Cama and his tenure will last for two years

exchange4media Staff 25-November-2015

Sanjay Tripathy, Senior Executive Vice President at HDFC Life is the new Vice Chairman and Radhesh Uchil takes over as CEO of MRUC

exchange4media Staff 16-October-2015

On the ongoing wars between print players, CVL Srinivas, CEO of GroupM South Asia says, “There is a natural momentum building up in favour of digital. Therefore it’s all the more important for Print to focus on keeping the medium relevant, and not do anything that will further alienate the advertisers”

Priyanka Mehra 17-June-2015