Launched on 19 April, the VK Corona Guide reached more than 0.5 million homes in Karnataka

exchange4media Staff May 9, 2020 7:34 PM

Beardo’s new campaign unites men across India in a new crowdsourced video to embrace and salute their beards

exchange4media Staff May 9, 2020 4:05 PM

A short film of 1:32 minute’s duration has been beautifully amalgamated with a montage of shots that seems to be relatable to all due to the common space of lockdown that people are sharing globally

exchange4media Staff May 9, 2020 3:00 PM

The brands have come up with two campaigns #PauseToThank and #ArgumentsWithMom

exchange4media Staff May 9, 2020 2:05 PM

As part of the 5-day celebration, the social media platform will be driving exciting campaigns every day with a different theme

exchange4media Staff May 9, 2020 2:00 PM

Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D's logo

exchange4media Staff May 9, 2020 1:58 PM

As part of the Future Ready Series, EEMA recently hosted a webinar which was presented by exchange4media & Red Carpet Awards, and supported by BW Applause & everythingexperiential.com

exchange4media Staff May 9, 2020 1:24 PM

IKEA has also launched its first-ever User Generated Content programme called #IKEALifeathome on Instagram

exchange4media Staff May 9, 2020 10:50 AM

Roshan Abbas, Co-Founder-Kommune, MD-Geometry Encompass, and Brian Tellis, Co-Founder & Group CEO, Fountainhead, MKTG discuss how Experiential will shape up in this zero-touch world

exchange4media Staff May 9, 2020 10:36 AM

Through the campaign, Sensodyne urges people to stay home and rekindle the relationship with their favourite foods

exchange4media Staff May 9, 2020 10:35 AM

The brand has asked its audience to share special wishes for their moms with #TimeWithMa on their social handles

exchange4media Staff May 9, 2020 10:26 AM

The campaign, which has been co-created with Gajraj Rao, is a new chapter in the Voltas’ Maha Adjustable story and maintains its quirky tone

exchange4media Staff May 9, 2020 10:14 AM

Marketing industry experts share insights on countering COVID impact with product innovations & understanding consumer motivations

exchange4media Staff May 9, 2020 10:03 AM

Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit

exchange4media Staff May 9, 2020 9:58 AM

While the first five players in most categories have remained consistent in terms of their rankings, Daily Thanthi and Lokmat at the sixth and seventh positions have both seen an increase in their TR

exchange4media Staff May 9, 2020 9:21 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 9, 2020 8:44 AM

'Ed Stafford: Man Woman Child Wild' premieres in India on 11th May at 8 PM on Discovery, Discovery HD and Discovery Plus App

exchange4media Staff May 9, 2020 2:00 AM

In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes

exchange4media Staff May 9, 2020 12:00 AM