Titan revisits its iconic melody in ‘Tune for Ma’ campaign

The brand has asked its audience to share special wishes for their moms with #TimeWithMa on their social handles

e4m by exchange4media Staff
Updated: May 9, 2020 12:08 PM
Titan

Titan has launched ‘Tune for Ma’, a refreshing new take on the iconic Titan tune on the occasion of Mother’s Day.

In this film, Titan shares an evocative message on the healing power of Mothers and Music. The brand has also asked its audience to capture their special wishes and moments with their mothers with #TimeWithMa on their social handles.

Sharing his thoughts on the campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said, “In these unprecedented times, the brand has kept warmth and positivity at the core of its messages of ‘Staying Apart yet Together, like the numbers on a watch’ and ‘Making Every Moment Count’. In this Mother’s Day film, leading musicians of the country have collaborated virtually, with a new take on the iconic Titan tune for a potent message that connects Mothers and Music.”

Speaking about the campaign, Mahesh Gharat, Chief Creative Officer, Ogilvy said: “This is a piece very close to my heart. I truly believe music is the second best thing to heal this world. The first of course is our Mothers. These two superpowers make the world a truly better place.”

During the lockdown, Titan has led with messages of positivity, resilience and spending time with loved ones. While Mother’s Day on every other year has customers visiting World of Titan outlets and Titan.co.in for gifts, Titan has gone digital-first this time.

The campaign is live across Titan’s social media handles.

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