The campaign is supported with a high-decibel integrated marketing campaign

exchange4media Staff May 15, 2022 4:00 PM


The campaign consists of autobiographical accounts of individuals who stand out for their age, appearance and affinities

exchange4media Staff May 14, 2022 8:29 AM


Although social media is a private space, influencers have the responsibility to exercise caution and due diligence, say industry observers

Kanchan Srivastava May 3, 2022 9:09 AM

Kunal Jeswani?blur=25

VR Rajesh will be elevated to Group President, Ogilvy India, effective 1st June 2022

exchange4media Staff Apr 15, 2022 1:36 PM


Brand David and Ogilvy’s IPL campaign for Swiggy consists of 18 slice-of-life stories

exchange4media Staff Apr 6, 2022 12:06 PM


The campaign was launched with 3 short 25 second films in Hindi and English addressing these forms of domestic violence

exchange4media Staff Mar 20, 2022 4:00 PM

Nanhi Kali?blur=25

The project has been designed to support girls from underprivileged families

exchange4media Staff Mar 13, 2022 4:00 PM

Anil Vishwanathan, Mondelez India?blur=25

The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns

Mansi Sharma Mar 3, 2022 8:39 AM


The film, featuring actor Piyush Mishra, has been conceived by Ogilvy

exchange4media Staff Feb 28, 2022 2:03 PM


Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona

exchange4media Staff Feb 25, 2022 2:10 PM

TV First?blur=25

The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First

exchange4media Staff Feb 25, 2022 9:01 AM


The campaign has been conceptualized by Amazon Prime Video and Ogilvy India

exchange4media Staff Feb 24, 2022 12:35 PM

Shah Rukh Khan in Thums Up campaign?blur=25

Conceptualized by Ogilvy, the ad film conveys the brand's message that Thums Up is not just a soft drink, but a ‘toofan’

exchange4media Staff Feb 23, 2022 8:24 AM