The Hindu Group onboards Talented while retaining Ogilvy in its creative roster
The extensive mandate spans the group’s entire brand portfolio, including The Hindu, Businessline, Sportstar and Frontline
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Published: Nov 19, 2024 9:09 AM | 1 min read
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The Hindu Group has onboarded Talented and retained Ogilvy in its creative roster, Sources have told exchange4media.
As part of the creative mandate, Ogilvy and Talented will conceptualise and execute a range of creative projects for The Hindu Group. Their responsibilities include creating tactical campaigns, marquee events, brand IPs, reader engagement initiatives and B2B campaigns for The Hindu Group. The extensive mandate spans the group’s entire brand portfolio including The Hindu, Businessline, Sportstar and Frontline.
Ogilvy Bangalore, a long-standing partner of The Hindu Group, has been associated with the brand for over six years. During this period, the agency has delivered several memorable and impactful campaigns, including celebrated works like ‘The Other Obituary’, ‘Made of Chennai’, ‘The Youth Are Watching, ‘The Inconsiderate Planet’, and many more. These campaigns have helped reinforce the brand's legacy and connect with its diverse audience base.
The new addition to the creative roster, Talented, is a creative company co-founded by Gautam Reghunath and P.G. Aditiya.
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