On Children’s Day, Talented and BigBasket deliver a message to parents on billboards

This is a multi-city outdoor campaign by the online grocery delivery platform

by e4m Staff
Published: Nov 14, 2024 11:57 AM | 1 min read

To celebrate Children’s Day, BigBasket has partnered with Talented to create a multi-city outdoor campaign.

Raagaleena Sripada, Marketing Head, Big Basket Retail said, “So many aspects of parenting have evolved- from how we show our afiection to kids to how we apologise to them. But one thing that hasn't changed is the ease with which the kids get bored! You may try to entertain them with all kinds of traditional or known games but you will still land with a bored kid and a frustrated parent! Our attempt with this campaign is to ofier a quick rescue from such situations - by delivering a great set of toy brands such as Lego, Hotwheels, Hasbro and many more in 10 mins!

PG Aditiya, Co-founder E CCO, Talented said, “As a parent myself, I know that keeping children stimulated is a challenge, and the only ammo we have is dated methods we grew up with. So with this campaign, we showed tough love to parents and parent-adjunct figures who don’t want to own up to the fact that they’re objectively unentertaining. We banked on their deep-seated insecurity to pitch more child-friendly ways of spending time together using toys and games from BigBasket.”

The outdoor campaign is live in Bengaluru, Pune and Hyderabad, with more activations planned throughout the month.

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