Mandeep Malhotra to take charge of The Social Street

Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit

e4m by exchange4media Staff
Updated: May 9, 2020 9:58 AM
Mandeep Malhotra

Mandeep Malhotra will be taking charge of The Social Street in the wake of Pratap Bose stepping down as the Chairman and Founding Partner.

All operations of the agency will now be led by Malhotra. Bose and Malhotra each have a 32% stake in the agency.

However, a decision is yet to be made on how much share Malhotra would now be holding in the company.

Bose, an advertising industry veteran and former President of The Advertising Club, put in his papers a few weeks ago. He had set up the integrated advertising agency in June 2015 along with Malhotra, Arjun Reddy and Pradeep Uppalapati.

Bose’s exit from the agency seems sudden and comes at a time when the experiential marketing industry is facing the brunt of the global pandemic. He is yet to announce his next move.

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