e4m has learnt that IOAA is on the verge of filing a complaint with the Economic Offences Wing

exchange4media Staff Dec 17, 2020 8:59 AM

OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period

Noel Dsouza Sep 2, 2020 8:20 AM

In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts

Noel Dsouza Jul 6, 2020 8:34 AM

Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit

exchange4media Staff May 9, 2020 9:58 AM

Bose is an advertising industry veteran and the former President of The Advertising Club

exchange4media Staff May 8, 2020 11:55 AM

OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back

Noel Dsouza Mar 26, 2020 8:26 AM

The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay

exchange4media Staff Mar 17, 2020 4:57 PM

The agency has been conceptualised to bring true integration in campaigns, understand brand requirements and help create consumer connect

exchange4media Staff Jan 15, 2020 5:02 PM

Malhotra, Founding Partner, CEO, The Social Street, spells out the trends and challenges of the OOH sector, and how the industry has fared this year

Noel Dsouza Dec 12, 2019 8:58 AM

Prior to this, Shah was Associate Vice President & Business Head – West at Kinetic India

exchange4media Staff Dec 10, 2019 10:13 AM

Pandya will work closely with Chairman & Founding Partner Pratap Bose; will handle West and East zones

exchange4media Staff Dec 3, 2019 12:00 PM

This is Rastogi’s second stint with DDB and will be in charge of acquiring new businesses for the Mumbai office

exchange4media Staff Jun 8, 2019 9:39 AM

Menon joins The Digital Street from Times Internet, where he was the Head of Sales Strategy and Agency Relations across products

exchange4media Staff Dec 20, 2018 12:43 PM

The campaign highlights DHL’s role as an enabler in fulfilling diverse aspirations

exchange4media Staff Dec 4, 2018 1:05 PM

The ad featuring Kiara Advani has clocked over 7,040,483 views on YouTube (at the time of filing this article)

Misbaah Mansuri Oct 31, 2018 9:05 AM

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri Oct 5, 2018 8:56 AM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri Aug 28, 2018 8:54 AM

Industry experts who spoke to exchange4media feel that the spot scores on the craft level and gets the point across in a humorous way

Misbaah Mansuri Jul 18, 2018 8:52 AM

The brand released heart-melting TVCs with two special stories that were shared by a mother and a grandmother each

Misbaah Mansuri Jul 9, 2018 8:54 AM