the-social-street
OOH and impact of Coronavirus?blur=25

OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back

Noel Dsouza Mar 26, 2020 8:26 AM

Hotstar billboard?blur=25

The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay

exchange4media Staff Mar 17, 2020 4:57 PM

The social street the blank canvas?blur=25

The agency has been conceptualised to bring true integration in campaigns, understand brand requirements and help create consumer connect

exchange4media Staff Jan 15, 2020 5:02 PM

Mandeep Malhotra?blur=25

Malhotra, Founding Partner, CEO, The Social Street, spells out the trends and challenges of the OOH sector, and how the industry has fared this year

Noel Dsouza Dec 12, 2019 8:58 AM

Rohan Shah?blur=25

Prior to this, Shah was Associate Vice President & Business Head – West at Kinetic India

exchange4media Staff Dec 10, 2019 10:13 AM

Social Street?blur=25

Pandya will work closely with Chairman & Founding Partner Pratap Bose; will handle West and East zones

exchange4media Staff Dec 3, 2019 12:00 PM

Rastogi?blur=25

This is Rastogi’s second stint with DDB and will be in charge of acquiring new businesses for the Mumbai office

exchange4media Staff Jun 8, 2019 9:39 AM

SocialStreet?blur=25

Menon joins The Digital Street from Times Internet, where he was the Head of Sales Strategy and Agency Relations across products

exchange4media Staff Dec 20, 2018 12:43 PM

DHLTVC?blur=25

The campaign highlights DHL’s role as an enabler in fulfilling diverse aspirations

exchange4media Staff Dec 4, 2018 1:05 PM

OppoDiwali?blur=25

The ad featuring Kiara Advani has clocked over 7,040,483 views on YouTube (at the time of filing this article)

Misbaah Mansuri Oct 31, 2018 9:05 AM

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PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri Oct 5, 2018 8:56 AM

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The Big Bang Awards for Excellence in Communication and Media were given away during a function held at The Ritz Carlton, Bangaluru on September 28

exchange4media Staff Oct 1, 2018 8:54 AM

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The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

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The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri Aug 28, 2018 8:54 AM

Croma?blur=25

Industry experts who spoke to exchange4media feel that the spot scores on the craft level and gets the point across in a humorous way

Misbaah Mansuri Jul 18, 2018 8:52 AM

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The brand released heart-melting TVCs with two special stories that were shared by a mother and a grandmother each

Misbaah Mansuri Jul 9, 2018 8:54 AM

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KFC India for the first-ever time has unveiled a desi avatar of its iconic founder, Colonel Sanders

Misbaah Mansuri Jul 3, 2018 8:59 AM

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Mumbai-based advertisement and creative agency The Social Street was engaged in the creation of this calendar. It bagged one silver and two bronze awards in Creative Abby Awards at Goafest 2018

exchange4media Staff May 8, 2018 1:31 PM

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Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha Oct 4, 2017 8:44 AM

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OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Abhinn Shreshtha Aug 31, 2017 7:49 AM