IOAA likely to file complaint against The Social Street
e4m has learnt that IOAA is on the verge of filing a complaint with the Economic Offences Wing
OOH agency The Social Street is allegedly embroiled in a financial dispute with Indian Outdoor Advertising Association (IOAA). e4m has learnt that IOAA is on the verge of filing a complaint against the agency with the Economic Offences Wing in this regard.
Two members from the IOAA Board of Directors have confirmed the matter. One of them shared, “We will be taking action so that we are not victimized and the accused does not abscond.”
e4m reached out to current Founder and CEO of The Social Street Mandeep Malhotra and Pratap Bose for their response on the allegations but is yet to get their replies. However, when e4m reached out to some senior players in the OOH industry, we learnt that the Sr. VP Parag Pandya and The Managing Partner of the Sports Marketing section of The Social Street have also put down their papers earlier this year.
Pratap Bose resigned in May this year.
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