ioaa
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Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic

Noel Dsouza Apr 29, 2020 10:02 AM

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They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

Abhinn Shreshtha Aug 22, 2017 8:32 AM

Government looks at OOH as a cash cow, says Noomi Mehta?blur=25

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinna Shreshtha Dec 1, 2015 12:28 PM

Rewind 2015: Government looks at OOH as a cash cow, says Noomi Mehta?blur=25

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinn Shreshtha Dec 1, 2015 8:15 AM

OOH agencies welcome IOAA decision to expand membership?blur=25

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators.

Abhinna Shreshtha Apr 8, 2015 8:48 AM

OOH audience measurement to be reality, but not so soon?blur=25

The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an audience measurement

Abhinn Shreshtha Apr 7, 2015 8:54 AM

Increase in GST worries OOH players?blur=25

The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes

Abhinn Shreshtha Mar 12, 2015 8:43 AM

Good times ahead for OOH sector, but attracting talent still a challenge?blur=25

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Abhinn Shreshtha Jan 30, 2015 8:33 AM

Outdoor industry raises alarm against illegal hoardings?blur=25

Out of home markets have become fragmented, disorganised & cluttered due to illegal hoardings, giving sleepless nights to OOH players

Priyanka Nair Jul 16, 2012 7:58 PM

OOH: Hurt and recovering?blur=25

Uncertainty prevails in the OOH advertising sector as spends fluctuate; industry feels a correction is due

Priyanka Nair and Rahul Dubey Mar 12, 2012 11:14 AM