Pratap Bose steps down as Chairman & Founding Partner of The Social Street

Bose is an advertising industry veteran and the former President of The Advertising Club

e4m by exchange4media Staff
Published: May 8, 2020 11:55 AM  | 1 min read
Pratap Bose

Pratap Bose has stepped down as Chairman and Founding Partner of The Social Street, as per media reports.

Bose is an advertising industry veteran and former President of The Advertising Club.

Bose set up The Social Street in June 2015 after moving out of DDB Mudra.

He was also associated with Ogilvy and exited the agency in 2008 after stepping down as CEO.

According to reports, Mandeep Malhotra will continue as Founding Partner and CEO.

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Havas Group gets majority stake in HRZN

HRZN is an emerging independent German creative agency for social media and content

By exchange4media Staff | Jan 20, 2023 1:36 PM   |   2 min read

havas

Havas Group today announced it has taken a majority stake in HRZN, one of Germany's emerging independent creative agencies for social media and content. Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication – from social media consulting, social listening and analytics to content, brand experience and community management.

The 45-strong team of experts led by Managing Director Stephan Lachmann supports well-known brands and has established an in-depth specialisation in the retail, FMCG and automotive segments.

Yannick Bolloré, Chairman and CEO of Havas Group, says: “We are delighted to start 2023 by welcoming a new member to the Havas family. HRZN is a fantastic addition to our Group and will further strengthen our social media offering which sits at the heart of our Villages. The HRZN teams will work hand in hand with all our creative and media agencies in Germany to provide top-of-the-range solutions for our clients. Our teams have already successfully partnered together in recent pitches, and the potential for future collaboration is endless. A very warm welcome to the team!”

Stephan Lachmann, Managing Director HRZN: "HRZN stands for creative and data-based social media communication as a one-stop shop with a clear focus on client impact. Together with Havas, we now have the opportunity to act even more effectively and holistically in the market and to expand the range of services for clients beyond the industries and regions previously served by HRZN."

HRZN focuses on the consumer-oriented potential exploitation of brands online and implements effective communication and marketing projects that, starting with consulting, extend to web and app development. For example, HRZN is responsible for several holistic campaigns (social media, POS, OOH, digital) as well as community management and social media crisis communications.

"With HRZN, we refine our service offering in Germany and expand the value chain of our fully integrated portfolio under one agency brand. We mutually strengthen our disciplines, which are becoming increasingly relevant for modern marketing, and offer our clients one-stop solutions in an increasingly complex environment. This is another step towards meeting the demands of agility and flexibility that are being placed on an agency," comments Peter Mergemeier, CEO Havas Creative Group Germany.

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‘Letting PIB alone to decide on fake news will make it easier to muzzle free press’

Editors Guild of India expresses concerns over draft amendment gives authority to PIB to determine the veracity of news reports

By exchange4media Staff | Jan 19, 2023 1:31 PM   |   2 min read

EGI

The Editors Guild of India has expressed concerns over the recent draft amendment made to the Information Technology Rules, 2021, by the Ministry of Electronics and IT (MEITY) that gives authority to the Press Information Bureau (PIB) to determine the veracity of news reports, and anything termed ‘fake’ will have to be taken down by online intermediaries, including social media platforms.

The amendment was uploaded on the Ministry’s website on January 17, 2023.

“At the outset, determination of fake news cannot be in the sole hands of the government and will result in the censorship of the press. Already multiple laws exist to deal with content that is found to be factually incorrect. This new procedure basically serves to make it easier to muzzle the free press, and will give sweeping powers to the PIB, or any “other agency authorised by the Central Government for fact checking”, to force online intermediaries to take down content that the government may find problematic,” the guild said in a statement.

“Further, the words "in respect of any business of the Central Government” seems to give the government a carte blanche to determine what is fake or not with respect to its own work. This will stifle legitimate criticism of the government and will have an adverse impact on the ability of the press to hold governments to account, which is a vital role it plays in a democracy.

“It must be further noted that the Guild had raised its deep concerns with the IT Rules when they were first introduced in March 2021, claiming that they empower the Union Government to block, delete, or modify published news anywhere in the country without any judicial oversight. Various provisions in these rules have the potential to place unreasonable restrictions on digital news media, and consequently media at large,” it noted further.

The Guild has urged the Ministry to expunge this new amendment, and to initiate meaningful consultations with press bodies, media organisations, and other stakeholders, on the regulatory framework for digital media, so as to not undermine press freedom.

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Happening Today: e4m Pride of India Brands – The Best of North conference & awards

The event will be held in Delhi

By exchange4media Staff | Jan 19, 2023 8:44 AM   |   5 min read

POI North

exchange4media group is hosting the Pride of India Brands - The Best of North conference and awards ceremony today in Delhi. The half-day conference will be followed by a felicitation ceremony recognising the brands of north Bharat.  The e4m Pride of India Brands Awards 2023 will celebrate and felicitate brands from the Northern belt of India that have been game-changers.

The theme of the conference is “Building brands for Bharat: Investing in Bharat’s future & reshaping the growth story.” The conference and awards are presented by ABP News and are Co-powered by Star Plus.  Fancode is the Co-Gold Partner while the knowledge partner for the event is TAM.

The agenda of the conference is a power-packed one with various brand leaders sharing their seasoned insights. The programme will witness a report unveiling, five panel discussions and a fireside chat.

The conference will be opened with the unveiling of a report by LV Krishnan, CEO, TAM Media Research. In today’s competitive landscape with escalating margin pressures, scaling profitability and gaining an edge over the competition requires advertising campaigns that are relatable, accessible and most importantly feasible for the businesses. Our speaker will share an exclusive report on ‘Advertisement spending and the future of brands of north Bharat’.

While there is no doubt that digital has essentially become a must-have for brands today and is growing exponentially, it is also no secret that TV’s audience scale and presence are massive & all pervasive whether it be large metros or Heartland Bharat. Panellists will try to understand the power that TV holds in building brands and successful Indian Businesses in the first panel discussion on ‘Power of TV building brands and successful Indian businesses’. The session chair for the discussion will be Amrutha Nair, Head - Entertainment Ad Sales & Strategy, Disney Star

 

The panel members are:

  • Charu Malhotra, VP & Head of Marketing, Hindware Limited
  • Jaikishin Chhaproo, Head Media & PR, ITC
  • Samir Sethi, VP & Head Of Brand Marketing, Policybazaar
  • Archana Aggarwal, VP- Media, Airtel
  • Priti Murthy, President, GroupM Nexus

The above-mentioned panel will be followed by another panel discussion on the topic “Powerful marketing strategy: A key to success”. Through the evolution of time, marketing has remained a very important part of the brand-building process. However, marketing has time and again diversified and classified itself owing to the various stakeholders involved and the need of the hour. In this panel, the aim will be to understand how optimizing the marketing budget, content and the concepts underlying the initiatives can make a difference in building a brand that India trusts.

The panel will be chaired by Amit Wadhwa, CEO, Dentsu Creative (India ) and the panel members will be: 

  • Suman Varma, CMO, Hamdard ( Medicine Division )
  • Amit Anand, MD, Apis India
  • Udita Bansal, Founder & CEO, TrueBrowns
  • Prashant Sinha, Co-Founder, Momspresso
  • Raghunandan Saraf, Founder & CEO, Saraf Furniture
  • Ravi Singhal, CEO, GCL

Up next, there will be another panel discussion on “Data & Digital: Tools for new Bharat”. The huge increase in customer interactions and touchpoints has created enormous amounts of data – that has in spite of creating new challenges for brands, brought about enormous opportunities to enhance the brand-building process.

In this discussion, panellists will try to explore the importance of identifying many Bharats within Bharat with the use of data and technology in order to reach the ambition of New Bharat.

Please welcome on stage our moderator Shradha Agarwal, Co-founder and CEO, Grapes

The panelists will be:

  • Varun Khurana, CEO & Founder, Otipy
  • Aloke Bajpai, Group CEO & Co-Founder, Ixigo
  • Ameya Dangi, CEO, Niine Hygiene
  • Sidharth Kedia, CEO, Nodwin Gaming
  • Mugdh Rajit, Marketing Head, Lava International
  • Amit Gupta, MD- SAG Infotech

Are there any parameters to define ‘Success’? Especially when it comes to homegrown brands in India. And if yes, what are the secrets of building a successful brand that is truly Indian at heart? We will find answers to these questions and more in another panel discussion at the e4m Pride of India Brands - The Best of North which will explore “Success Stories”.

The session chair for the discussion will be Ruhail Amin, Sr. Editor exchange4media & BW Businessworld and the panelists will be

  • Aakash Anand, Partner, Ananta Capital, Founder & CEO- IDAM House
  • OAkshay Bector, Chairman & MD, Cremica Foods
  • Arushi Jain, Director, Akum Drugs
  • Varun Ganjoo, Co-Founder & CMO, Baazi Games
  • Punkaj Guptaa, Director, RP Foam Home Pvt Ltd.

Though an intangible asset, brand trust is key in building brands for Bharat. Almost a “new marketing currency” that goes beyond traditional motivators like price or discounts — brand trust is a long-term approach to building stickiness with consumers

In this exclusive chat on Building brand that Bharat Trusts with Mona Jain, Chief Revenue Officer, ABP Network;

Upasana Taku, Chairperson, Co-Founder & COO, MobiKwik will share the roadmap to revolutionizing digital payments in India.

The conference will be concluded with a “Leader’s Roundtable”. For an industry of such scale that is expanding daily, there is always so much new to learn and the leader’s roundtable will be a window to this wisdom.

The session chair for the panel discussion will be moderator Aditi Mishra, Chief Executive Officer, Lodestar UM and the  panellists will be: 

  • Akshay Modi, Joint Managing Director, Modi Naturals
  • Jitendra Agrawal, CEO - Lighting & Consumer Durables, Surya Roshni
  • A. K Tyagi, Executive Director, Haldirams
  • Daviender Narang, Director, Jaipuria Institute of Management
  • Deepak Sahni, Founder & CEO, Healthians

Awards:

The awards are a recognition and celebration of the best brands built by North Indian business houses over the years and honour the indomitable spirit of these businesses during challenging times. The awards are given to the brands of North India that have demonstrated leadership, strategic accomplishments, creativity and constant innovation in their product, processes and marketing practices.

 

Agenda:

https://e4mevents.com/pride-of-north-india-brands-2022/agenda

 

To Attend, Register:

https://e4mevents.com/pride-of-north-india-brands-2022/register#register

 

 

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ShareChat lays off 20% of its workforce

The move comes shortly after parent company Mohalla Tech's decision to shut down its fantasy gaming platform Jeet11 in December 2022

By exchange4media Staff | Jan 16, 2023 1:14 PM   |   1 min read

sharechat

In the latest spate of firings from the tech industry, ShareChat has announced its decision to let go of 20% (close to 600 employees) of its workforce as part of its cost-cutting exercise. The company announced through an internal mail that the layoffs were carried out to help the company sustain "several external macro factors that impact the cost and availability of capital."

The tech company said that the decision to lay off 20% of its "incredibly talented employees" was one of "the most difficult and painful decisions" in its history.

It added that expensive capital has forced companies like ShareChat to solely "prioritise their bets and invest in the highest-impact projects."

The move comes shortly after Mohalla Tech shut down its fantasy gaming platform Jeet11 in December 2022, when 100 of its employees were let off.

As per the company communique, the severance package will comprise salary for the notice period, two weeks' salary for every year served at ShareChat, payment of full variable till December 2022 and health insurance cover, which will remain active till June 2023.

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Tata Tea selects Media.Monks as its digital & content partner

The remit will include a wide scope of digital and content work, from tech integration to creative ideation and content across all digital platforms

By exchange4media Staff | Jan 13, 2023 2:15 PM   |   2 min read

media monk

Tata Tea has roped in Media.Monks as its digital and content partner.

“Tata Tea, with multiple national and regional brands, holds a mirror to the diversity of India and its varied taste in tea. Recognizing this, Tata Tea’s marketing approach is to connect with its diverse customers through relevant digital content. In order to do this with high quality and at the scale that a hyper-local approach requires, it has selected Media.Monks as its digital and content partner,” the company said.

The remit will include a wide scope of digital and content work, from tech integration to creative ideation and content across all digital platforms.

Adding to this, Kiran Ramamurthy, chief operating officer, Media.Monks India, says, “It is an honor to partner with Tata Tea. The assignment comes with a huge responsibility - to build on the amazing work that brands from the Tata Tea stable have been doing. It calls for creating in the digital universe, brand stories that resonate state by state through sharp local insighting. It will also be about using technology to bring these brand stories to life. We are excited to bring together content specialists from virtually every part of the country to work on this mandate.”

Media.Monks, which connects content, data & digital media, and technology services across one team, built from the bottom up, is ideally suited to this mandate.

 

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PVR-Inox merger deal gets NCLT approval

The merged entity will be known as PVR-Inox

By exchange4media Staff | Jan 12, 2023 6:57 PM   |   1 min read

PVR

The Bombay Bench of the National Company Law Tribunal (NCLT) on Thursday approved the merger between multiplex chains PVR Limited and Inox Leisure.

The merged entity will be known as PVR-Inox. According to some media reports, the merged entity will become the largest film exhibition company in India, operating 1,546 screens across 341 properties in 109 cities.

The branding of existing screens will not change. Theatres that open after the merger will be branded as PVR-Inox.

PVR's Joint Managing Director Sanjeev Kumar Bijli reportedly said the combined entity would have 3,000 to 4,000 screens in five years.

"We would add 200 to 250 screens every year and we are looking in the next five years maybe (as) 3,000 to 4,000 screens company," reports quoted him as saying.

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Indian Business Literature Festival-Gurugram to be held on Jan 11

IBLF recognises and appreciates the life and career experience of industry veterans

By exchange4media Staff | Jan 10, 2023 8:50 AM   |   3 min read

IBLF

Business is an ever-evolving, multi-faceted arena. Everyone has a take on how businesses should be run, and what it takes to ‘make it’ in a competitive industry. It is one of the oldest topics ever written about, and while a lot of ground is already covered, there is still a lot more that can be said. This is why we have authors, speakers, and industry experts from all walks of life who have something to contribute to business and its various aspects.

Recognising this fact, BW Businessworld Pvt Ltd is organising the Gurugram chapter of the ‘Indian Business Literature Festival’ (IBLF) on the 11th of January 2023, at the Leela, Gurugram. It is often observed that with growing seniority in a company, the time to read becomes progressively scarce. The idea of IBLF is to re-instil the habit of reading in CXOs. Once the senior leadership develops the habit of constant reading and learning, it becomes easier for them to inspire young professionals in their company to follow suit.

While we acknowledge reading is a habit one should develop, an even harder task is to write effectively. IBLF is a celebration of all those who are able to accomplish the difficult task of putting forth their thoughts in a lucid and effective manner. The star-studded event will witness the who’s who of top leadership across industries. IBLF recognises and appreciates the life and career experience of industry veterans, who should be celebrated as heroes in their own right. The event has a curated set of speakers who will be present to discuss their work. Some of them include: 

  • ‘Fossil Free’ by Sumant Sinha, Chairman and CEO, RenewPower  who will be discussing his work  
  • ‘Claiming Citizenship and Nation’ Associate Professor, Dr. Aishwarya Pandit, Jindal Global Law School 
  • ‘Survive or Sink : An Action Agenda for Water , Sanitation , Pollution and Green Finance.’ By Naina Lal Kidwai, Chairperson, Rothschild & Co India, Senior Advisor, Advent International Private Equity, India 
  • ‘The Art of Management’ by D. Shivakumar, Group Executive President- Corporate Strategy and Business Development, Aditya Birla Group  
  • ‘The Heart of Work’ by S.V.Nathan, Partner & Chief Talent Officer, Deloitte India.  
  • ‘The Rule of 5’ by Paul Dupuis, Chairman & CEO, Randstad Japan 
  • ‘Alive’ by Rachna Chhachhi, Founder, RachnaRestores 
  • ‘The $10 Trillion Dream and Many More’ by Subhash Chandra Garg, Economic, Finance and Fiscal Policy Advisor SUBHANJALI, Former Finance and Economic Affairs Secretary, Government of India 
  • Corporate Frauds: Bigger, Broader, Bolder’ by Robin Banerjee, President  & CEO, Caprihans India Ltd. 
  • ‘Decisive Decade: India 2030 Gazelle or Hippo’ by Dr.Kiran Karnik, Author, Columnist & Former President, NASSCOM 
  • Strategic Challenges India in 2030 by Mr.Jayadev Ranade, President of the Centre for China Analysis and Strategy 
  • ‘How Come No One Told Me That’ by Mr.Prakash Iyer, Founder - CEO, Leadership Works 
  • ‘The Protectors’ by Kunwar Vikram Singh, Chairman, Central Association of Private Security Industry (CAPSI) 
  • ‘Vedas – A New Perception’ by Daksha Bharadwaj, Partner, Bharadwaj Bharadwaj & Associates Architects &  Planners, Founder Trustee, Dr Satyakam Bharadwaj Vedic Research Foundation 
  • ‘The Subtle Shifts of Radical Change’ by Nikhil Daddy, VP and MD, GoDaddy India. 

Books serve as the building block of individuals. All the authors are industry leaders and have unique perspectives regarding their own industry. Their books provide valuable insights and are life experiences condensed in a readable form. There is something for everyone to take away from these discussions, be it leadership, innovation, or just knowledge

 

 

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