Generous, courageous & an inspirational leader: Industry pays tribute to Brahm Vasudeva

Colleagues remember Vasudeva as a courageous man whose demise leaves a void that will be difficult to fill

e4m by Misbaah Mansuri
Updated: Jul 13, 2020 1:50 PM
brahm vasudeva

On Friday (July 10), the advertising and marketing industry mourned the passing of Brahm Vasudeva, the chairman of cookware manufacturer Hawkins. The ad stalwart who was appointed to the Hawkins Cookers board in 1968 as Vice Chairman and MD was the founding member of Industry bodies like ASCI, MRUC, ISA. In 1984, he became the whole time chairman and MD after HD Vasudeva, his father and founder of Hawkins, stepped down.  He retired as Chairman and CEO on April 25, 2006, and since then, he had been the non-executive chairman of the board of directors.

Hawkins went from strength to strength in the 52 years Vasudeva served with the company. With a heavy heart, industry colleagues reminisce about the moments spent with him and say that his demise leaves behind a void that will be difficult to fill. 

Ashish Bhasin, CEO, APAC, Dentsu Aegis Network

Brahm was one of the finest gentlemen. I know him to be someone so attentive, meticulous and thorough. When I was the Chairman of MRUC and when Brahm would ask a question in the meetings, one would be most attentive because he was someone who would read every aspect of the balance sheet so thoroughly and was really insightful and incisive. Even during the pre-Covid times, he would join his hands to his trademark namaste rather than shaking hands. The industry has truly lost a stalwart.

Ramesh Narayan, Founder, Canco Advertising and Area Director - APAC, IAA

Brahm was one person who could get an entire group of people to straighten up and concentrate on what they were saying. His incisive comments were always worth listening to because they were never casually spoken.I was privileged to interact with him as a rookie in the early days of the IAA. 

He was unfailingly gracious and kind to me. A trip to Cancun for an IAA World Congress, some close interaction during my term as President Advertising Club and AAAI gave me some insights into this wonderful person. And we remained somewhat in touch even after that. 

The industry has lost a truly knowledgeable leader. He shall be sorely missed.

Shashi Sinha, CEO, IPG Mediabrands India

He was an inspiration and my interaction was when in industry bodies like MRUC, Ad Club and ASCI where he had a key role to play in their starting and since I am active in these bodies he would come to our Agms and ask us good questions and guide us. To think he could visualize the need for such bodies like MRUC and ASCI and as its founder write their charter. A true visionary. 

Sunil Kataria, CEO, Godrej Consumer Products

Brahm Vasudeva was a great leader and visionary in every aspect. His contributions to the advertising industry is legendary. As a founding member of ASCI, MRUC, ISA, he served relentlessly for the interests of the advertising fraternity. I have been fortunate enough to work with him for the past six years on the ISA board. His discipline and eye for detail were always inspirational. His ability to articulate the right points sharply from the clutter was above all. His passing away is an irreplaceable loss for the advertising industry. 

Pradeep Dwivedi, CEO-India, Eros International Media Ltd

Brahm sir was a generous, courageous and inspirational leader, whose success in business and contribution to our industry is extraordinary. It has been memorable and impactful on all professionals whom he inspired and mentored. I am deeply saddened by his loss.

I Venkat, Director, Eenadu Group and founding member of MRUC


Brahm was a perfectionist. He stood like a pillar in the initial years when IRS was launched and was competing against an established study supported by the entire industry. He never missed an AGM of MRUC India and was always available for consultation. We will miss his support; our heartfelt condolences to his family

Roda Mehta founding member and former Chairperson of MRUC India

It is with a sense of loss that I write this on the recent demise of MRUC’s first Founder Chairman, Brahm Vasudeva. When media research users representing Advertisers, Advertising Agencies and the Media came together for the first time in 1993 with a common purpose of independent, high-quality consumer media measurement with regular frequency for accountability in media spending, that Brahm set his firm hand on the formation of the Media Research Users Council. As was to be expected, there was opposition to the very idea of a User body from expected (and unexpected) sources, but Brahm never wavered. He did not allow the many ups and downs, the politics, the subtle threats, to dislodge the goal. And not unsurprisingly, within a short time of 1 year, the Council was up and running.

Having worked with Brahm at close quarters as a Board Member of the Council, and as the first Technical Committee Chair, his attention and forethought of every conceivable detail in the formation and functioning of the organisation was what laid the foundation of the principles and standards of what the Council was to deliver in its offering to users - the Indian Readership Survey, followed by Radio and Outdoor measurement. Brahm continued to remain engaged with the Council as a Board member for many years and religiously attended all Annual General Meetings with members of the organisation.  I think he was rightfully proud of the babe he had nurtured to maturity.

Pratap Pawar, Chairman of Sakal Media and Chairman, MRUC India
We offer our heartfelt condolences to the family of Brahm Vasudeva, our thoughts and prayers are with his near and dear ones. MRUC India owes its formation and much of its success in meeting its core objectives and goals to his visionary leadership. He will be sorely missed and remembered for his dedication and constant guidance in advancing the cause of media research in India

Narendra Ambwani

Brahm was the original marketing and advertising leader of Indian industry. He will always be fondly remembered for his outstanding contributions to the development of advertising standards by starting ASCI as a founder. He was the Doyen of our consumer product industry. A great visionary leader, very articulate and clear thinker. He was admired by everyone who was fortunate to be associated with him. May he rest in peace.

Indian Society of Advertisers

The Indian Society of Advertisers (ISA) has also expressed its condolences on Vasudeva’s passing away. “He was a doyen of the industry and was highly respected and admired for his innumerable contributions to the advertising community over the past several decades and also to the Indian Society of Advertisers (ISA). He was a pillar of strength, stickler for perfection and a great source of inspiration.

It is a matter of pride and significance to the ISA that he served as a member of our Executive Council for a continuous period of 47 years.”

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