Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri Aug 19, 2019 8:37 AM

Industry experts attribute rise of news consumption on digital platforms to deepening internet penetration, content explosion in vernacular languages and cheaper data plans

exchange4media Staff Aug 16, 2019 8:01 AM

Reach of Print, Television, Radio and Cinema vis-à-vis the previous IRS quarter largely remains unchanged

exchange4media Staff Aug 14, 2019 4:10 PM

Nitin Sabharwal elevated as Chief Operating Officer, SVG Columbus

exchange4media Staff Aug 12, 2019 2:08 PM

Ashish Bhasin honoured with Network Head of the Year title; Divya Karani, dentsu X CEO, is Agency Head of the Year & Shamsuddin Jasani, Group MD - Isobar South Asia, Digital Agency Head of the Year

exchange4media Staff Aug 6, 2019 10:11 PM

Leading names from the industry took to social media with a heavy heart to remember Gupta

exchange4media Staff Jul 28, 2019 5:57 PM

Anupriya Acharya, CEO, Publicis Media India, has been re-elected as Vice-President of the Association

exchange4media Staff Jul 26, 2019 7:42 PM

Andree, Exec Chairman & CEO of DAN, drives synergies to shore up all agency brands to function as one organisation; spots opportunity in a global powerhouse creative brand that is missing within DAN

Srabana Lahiri Jul 22, 2019 8:44 AM

Sanjay Gupta, CEO of Jagran Group, on the successful IRS results and their strategy going forward

Anjali Thakur Jul 15, 2019 8:20 AM

Industry experts say the ease of business proposed in the Budget has been encouraging but there is a need for substantial reform measures

exchange4media Staff Jul 8, 2019 8:57 AM

Advertising industry heads share with exchange4media their expectations from tomorrow’s Union Budget announcements 

Noel Dsouza Jul 4, 2019 8:08 AM

While Dentsu Webchutney has got 17 shortlists, Dentsu Impact has secured 2

exchange4media Staff Jun 19, 2019 4:37 PM

IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one

Christina Moniz & Beryl Menezes Jun 17, 2019 8:15 AM

Industry leaders cheer the clear majority for NDA and look forward to a new era of industrial growth and policy reforms 

exchange4media Staff May 24, 2019 9:32 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 4, 2019 9:31 AM

Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward

Srabana Lahiri Apr 29, 2019 9:30 AM

The total number of readers has touched 42 crore as per the Indian Readership Survey    

exchange4media Staff Apr 26, 2019 5:31 PM

With wins across categories, ranging from digital and PR to direct and media, DAN has proven its prowess across categories.

exchange4media Staff Apr 15, 2019 2:39 PM

Bhasin, Chairman & CEO - South Asia of Dentsu Aegis Network talks about the widened scope of Goafest and what non-participants are missing

Srabana Lahiri Apr 12, 2019 8:28 AM

Dentsu Aegis Network has elevated Samarjit Choudhry to the role of President - Happy mcgarrybowen (HMB) India, and Soumitra Karnik entrusted with the additional charge as Chief Creative Officer

exchange4media Staff Apr 9, 2019 11:10 AM