`Authors`

Yesudas S Pillai

Founder and CEO of Y&A Transformation and Channel Factory NA NA

Yesudas Pliiai is Founder and CEO of Y&A Transformation and Channel Factory

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Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust

Yesudas S Pillai Aug 18, 2026 8:38 AM

Four words that told me everything about Shashi Sinha

Celebrating Shashi Sinha's Impactful Career at Omnicom?blur=25

Yesudas Pillai, Entrepreneur, Investor, Transformation Consultant writes why Shashi Sinha is different from other industry leaders

Yesudas S Pillai Jul 28, 2026 6:58 PM

What the markets are telling us about real growth

Guest Column: Yesudas S Pillai, Advertising and Marketing Strategist, Investor & Founder at Y&A Transformation, sheds light on the state of stock markets, equity performance and more

Yesudas S Pillai Mar 20, 2026 10:19 AM

When the game teaches more than the scoreboard

Guest Column: Advertising veteran Yesudas S Pillai on how major sporting events today are as much about attention economics as they are about sport

Yesudas S Pillai Mar 10, 2026 9:17 AM

WPP’s outcome based bet and the structural questions the industry must answer

Guest Column: Advertising veteran Yesudas S Pillai writes on WPP’s outcome-based remuneration model and the structural realities agencies and clients must confront

Yesudas S Pillai Mar 6, 2026 1:12 PM

Why a crypto brand chose print for its ad?

Industry veteran Yesudas S Pillai decodes why a crypto brand’s bold print play may signal a deeper shift from performance obsession to credibility-first marketing

Yesudas S Pliiai Mar 4, 2026 8:20 PM