‘Ashish Bhasin lives and breathes numbers’

Janak Sarda, Director of BFF Foods India, on his association with Ashish Bhasin as the industry veteran celebrates his 60th birthday

by Janak Sarda
Published: Dec 17, 2024 6:09 PM | 1 min read

A great leader leaves a lasting impact, and that impact is even more profound when they also become a true friend. My interactions with Ashish have been no different. From him, I learned how to approach structured data and review numbers with a fresh perspective. He helped me understand the business of outdoor media from an agency’s point of view, and later, guided me through the complexities of print media and its digital transformation challenges and opportunities.

Ashish is someone who lives and breathes numbers, and his ability to think in data made every conversation with him both engaging and insightful. I always looked forward to our discussions.

There’s another side to Ashish, one that came through when he interacted with the Young Professionals group of IAA India. That’s when his mentoring side shone, showing a different layer of leadership.

Ashish has a remarkable ability to share experiences and stories for every point he makes. With a little nudge, he can turn the fanciest restaurant into his personal favourite spot or secure the best deals at hotels—always with his own unique touch. "His price" became a term that anyone who knows him understands well.

Being his friend is something I cherish deeply—it’s a privilege I’ll always value.