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The Council picked over 50 misleading COVID-cure advertisements in April, notifying the advertisers to withdraw them in a week

exchange4media Staff Jun 23, 2020 4:12 PM

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The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector

exchange4media Staff May 28, 2020 3:52 PM

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Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM

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Out of the 342 advertisements probed by ASCI, 110 advertisements have been withdrawn

exchange4media Staff Apr 30, 2020 3:14 PM

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While most of the ads were evaluated for making misleading claims, the Consumer Complaints Council also upheld complaints against a couple of advertisements for encouraging disregard to safety

exchange4media Staff Feb 20, 2020 3:26 PM

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We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

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The guidelines will lend assistance to advertisers for appropriate and correct usage of reference to awards or rankings in advertising; to ensure that their claims are not misleading

exchange4media Staff Jan 21, 2020 12:18 PM

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In the Consumer Complaints Council deliberations, the most common complaint was that the ads misled and exploited consumers’ lack of knowledge

exchange4media Staff Jan 14, 2020 10:57 AM

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Out of the 344 advertisements, 259 belonged to the education sector, 50 belonged to the healthcare sector, eight to personal care and eight to the food & beverages sector

exchange4media Staff Nov 28, 2019 4:09 PM

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Out of the 299 advertisements, 201 belonged to the education sector, 59 belonged to the healthcare sector, 9 to personal care, 4 to the food & beverages sector and 26 were from the ‘others’ category

exchange4media Staff Oct 22, 2019 2:36 PM

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Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build consumer awareness

Misbaah Mansuri Sep 20, 2019 8:25 AM

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Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer

exchange4media Staff Sep 19, 2019 5:22 PM

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The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands

Tasmayee Laha Roy Sep 18, 2019 8:17 AM

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106 advertisements have been withdrawn, while 38 were found not objectionable

exchange4media Staff Aug 29, 2019 3:37 PM

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The court has said ASCI has the power to regulate advertisements as per guidelines

exchange4media Staff Aug 19, 2019 2:28 PM

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While 59 belonged to the education sector, 35 were from healthcare,  5 from personal care, 2 related to food & beverages sector and 13 were from ‘others’ category

exchange4media Staff Jun 26, 2019 12:59 PM

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ASCI upheld complaints against a total of 145 advertisements out of the 180 it evaluated

exchange4media Staff Apr 16, 2019 3:43 PM

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The most common reason for upholding complaints were unsubstantiated and exaggerated claims that exploit consumers’ lack of knowledge

exchange4media Staff Apr 1, 2019 2:31 PM

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ASCI upheld complaints against 232 advertisements from a total of 277 advertisements evaluated by them in October and November 2018

exchange4media Staff Mar 1, 2019 7:02 PM