Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 12, 2020 8:58 AM

ASCI will continue to focus on improving its processes for even faster turnaround by leveraging digital technology & platforms, says Kamath, the newly appointed Chairman

Misbaah Mansuri Sep 11, 2020 9:02 AM

N S Rajan, Managing Director, Ketchum Sampark, was elected Vice-Chairman

exchange4media Staff Sep 10, 2020 5:39 PM

The Advertising Standards Council of India has partnered with TAM Media Research to add the monitoring of digital platforms to the already tracked print and television media

exchange4media Staff Sep 3, 2020 1:22 PM

Kapoor has been part of ASCI’s Consumer Complaints Council for the past five years

exchange4media Staff Aug 31, 2020 12:24 PM

Pitchfork Partners will strengthen ASCI's position as an organisation dedicated to safeguarding consumers’ interests

exchange4media Staff Aug 4, 2020 2:40 PM

Healthcare was a major concern with several spurious claims about cures and preventions of COVID-19

exchange4media Staff Jul 31, 2020 8:51 AM

Industry observers contend that it will all boil down to fair implementation of the law

Misbaah Mansuri Jul 21, 2020 8:47 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jul 18, 2020 10:00 AM

With the provisions of the act in place, the regulatory body said that it will play a complementary role in promoting responsible advertising

exchange4media Staff Jul 18, 2020 8:39 AM

Colleagues remember Vasudeva as a courageous man whose demise leaves a void that will be difficult to fill

Misbaah Mansuri Jul 13, 2020 8:22 AM

Vasudev had been serving as Non-Executive Chairman on the Hawkins board of Directors since 2006

exchange4media Staff Jul 12, 2020 1:46 PM

The Council picked over 50 misleading COVID-cure advertisements in April, notifying the advertisers to withdraw them in a week

exchange4media Staff Jun 23, 2020 4:12 PM

The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector

exchange4media Staff May 28, 2020 3:52 PM

Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM

Out of the 342 advertisements probed by ASCI, 110 advertisements have been withdrawn

exchange4media Staff Apr 30, 2020 3:14 PM

The number of complaints on ASCI’s WhatsApp facility has tripled

exchange4media Staff Mar 31, 2020 5:25 PM

While most of the ads were evaluated for making misleading claims, the Consumer Complaints Council also upheld complaints against a couple of advertisements for encouraging disregard to safety

exchange4media Staff Feb 20, 2020 3:26 PM

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM