Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM

Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

This will ensure that consumers don't confuse the advertised content with user-generated ones

exchange4media Staff Feb 22, 2021 8:49 AM

Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more

Misbaah Mansuri Feb 22, 2021 8:29 AM

Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign

Misbaah Mansuri Feb 10, 2021 8:33 AM

'Of these, 8963 were resolved by way of withdrawal or modification of the advertisements,' said I&B minister Prakash Javadekar said in response to a question in the Lok Sabha

exchange4media Staff Feb 8, 2021 10:57 AM

Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI

exchange4media Staff Feb 5, 2021 1:18 PM

Guest Column: Strategic Marketing & Media Consultant Chintamani Rao opines that ASCI's ban on surrogate ads for liquor brands is welcome, but the only effective solution is legislation

Chintamani Rao Feb 3, 2021 10:54 AM

The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options

exchange4media Staff Jan 29, 2021 11:51 AM

#ChupNaBaitho by ASCI is a call-to-action digital campaign

exchange4media Staff Jan 29, 2021 10:57 AM

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns

Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM

The brands have been accused of alluding to banned products in their advertisements

exchange4media Staff Jan 19, 2021 11:12 AM

After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also filed a complaint against its rival on similar grounds

exchange4media Staff Dec 7, 2020 11:48 AM

All such advertisements must carry a mandatory warning message, the guidelines have said

exchange4media Staff Dec 5, 2020 1:03 PM

About 70% of the respondents said they trust advertisements which are endorsed by celebrities

exchange4media Staff Dec 4, 2020 12:30 PM

Dr Paul was associated with Daily Excelsior for over three decades.

Ruhail Amin Dec 1, 2020 10:07 PM

ASCI in touch with gaming companies & their representatives for inputs on fair and effective gaming guidelines, Secretary-General Manisha Kapoor tells e4m

Javed Farooqui Nov 26, 2020 7:44 AM

The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines to ensure users are aware of the financial and addiction risks

exchange4media Staff Nov 24, 2020 11:53 AM

ASCI has also upheld misleading ad claims made on various digital platforms

exchange4media Staff Nov 12, 2020 12:20 PM

ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead

exchange4media Staff Nov 3, 2020 9:00 AM