The paid service is open to all members and non-members of ASCI and can be used by the advertisers and agencies during the pre-production phase of the campaigns

Mansi Sharma Sep 22, 2021 7:46 AM

e4M Influencer Marketing Conference: Editor Naziya Alvi Rahman spoke to Manisha Kapoor, Lakshmi Balasubramanian, Sagar Pushp, Viraj Sheth, Shahir Muneer and Vikram Kari

exchange4media Staff Sep 18, 2021 9:00 AM

The appointments will add digital expertise as part of ASCI’s vision for the future

exchange4media Staff Aug 27, 2021 11:41 AM

With this membership, CoinDCX aims to support the advancement of advertising standards & to build public confidence in the space

exchange4media Staff Aug 25, 2021 12:15 PM

Experts compile a definitive rule book to avoid moment marketing faux pas

Mansi Sharma Aug 18, 2021 8:43 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 14, 2021 8:21 AM

In this new phase, the organisation aims to expand its offerings and services that will help advertisers balance creativity and responsibility

exchange4media Staff Aug 11, 2021 7:53 AM

The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products

exchange4media Staff Aug 6, 2021 8:50 AM

The advertising body noted that it processed 6149+ complaints, and achieved 97% compliance rate from advertisers between 2020 and 2021

exchange4media Staff Jul 26, 2021 10:44 AM

ASCI is looking into the issue after identifying it as an 'emerging area of concern'

exchange4media Staff Jul 23, 2021 4:07 PM

As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them

exchange4media Staff Jul 6, 2021 8:48 AM

ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead

exchange4media Staff Jul 1, 2021 8:56 AM

In its FY21 annual report, the company also reiterated its stand on inclusivity and advertising for products targeted at children

exchange4media Staff Jun 8, 2021 9:18 AM

Prior to launching Tap-a-Gain, Purandare was with Diageo India

exchange4media Staff Jun 7, 2021 9:53 AM

ASCI Secretary-General Manisha Kapoor addresses all the FAQs of the Influencer Guidelines and the process behind the formulation of the rules

Mansi Sharma May 31, 2021 9:00 AM

Experts also raised concerns about the guidelines' impact on micro & nano influencers and celeb endorsers

Mansi Sharma May 28, 2021 9:24 AM

ASCI also launches ASCI.Social platform, a one-stop destination for all information related to the guidelines and a community of influencers, marketers, agencies and consumers

exchange4media Staff May 27, 2021 4:48 PM

The complainants, one of whom was PETA, took umbrage at an Amul ad that said plant-based beverages can't be called 'milk'

exchange4media Staff May 26, 2021 1:00 PM

As part of the mandate, the agency will provide ATL, BTL, and Digital creative services to ASCI along with strategic support for campaign development and audience outreach programs

exchange4media Staff May 17, 2021 10:39 AM

A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes

Misbaah Mansuri Mar 31, 2021 8:54 AM