Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling

Kanchan Srivastava Jan 30, 2023 9:07 AM


As per the regulatory body, disclaimers should be neither long or complex since 80% of consumers do not notice them in ads, according to its recent study

exchange4media Staff Jan 24, 2023 11:58 AM

Big B?blur=25

Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat for children

Kanchan Srivastava Jan 11, 2023 3:05 PM


Proposes RAISE model that will help marketers and creative experts review concepts at the inception stage of the ad itself

exchange4media Staff Jan 11, 2023 8:48 AM


The observation was made by the regulatory body in a discussion paper titled ‘Dark Patterns in Advertising’

exchange4media Staff Jan 4, 2023 4:09 PM


According to the report, there has been a 14% rise in the number of complaints as compared to 2021-22

exchange4media Staff Nov 16, 2022 11:23 AM


The regulatory body has uncovered certain tactics like drip pricing, trick questions, nagging, disguised ads, bait and switch in ads across platforms

exchange4media Staff Nov 10, 2022 11:51 AM


The paper calls for greater scrutiny and restraint in permitting descriptive trademarks to brands

exchange4media Staff Oct 13, 2022 12:03 PM


Many industry leaders feel the move is unlikely to have any impact unless the government acts on offshore gambling platforms operating illegally in India

Kanchan Srivastava Oct 7, 2022 4:37 PM


Subhash Kamath, the outgoing chairman, will now be a part of the Consultative Committee of the board

exchange4media Staff Sep 29, 2022 6:52 PM


After a set of guidelines for surrogate and misleading ads, the Centre has announced to bring additional guidelines to tighten grip on social media influencers

Kanchan Srivastava Sep 12, 2022 8:32 AM

Surroagte ads?blur=25

ASCI code defines the qualification criteria for brand extensions, which are permitted under the law, versus surrogate advertising that is prohibited under the law, ASCI CEO Manisha Kapoor told e4m

Kanchan Srivastava Sep 6, 2022 8:19 AM


In its sector report card, the watchdog has looked into a total of 4,184 ads across Education, Healthcare, Personal Care, Virtual Digital Assets, Gaming, and Food & Beverages categories

exchange4media Staff Jul 21, 2022 2:26 PM


ASCI CEO Manisha Kapoor told e4m the education sector continues to remain a concern and that the regulatory body was pursuing a detailed report on the EdTech industry

Kanchan Srivastava Jun 29, 2022 8:17 AM


Education, Healthcare, and Personal Care are the top 3 violative categories, as per ASCI’s annual complaints report

exchange4media Staff Jun 28, 2022 12:22 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jun 18, 2022 8:21 AM

Online betting?blur=25

With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts

Shantanu David Jun 16, 2022 8:13 AM

Surroagte ads?blur=25

While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts

Kanchan Srivastava Jun 14, 2022 9:02 AM


Ads of online betting promote an activity that otherwise poses a significant financial and socio-economic risk for the consumers, stated MIB

exchange4media Staff Jun 13, 2022 5:46 PM