In its FY21 annual report, the company also reiterated its stand on inclusivity and advertising for products targeted at children

exchange4media Staff Jun 8, 2021 9:18 AM

Prior to launching Tap-a-Gain, Purandare was with Diageo India

exchange4media Staff Jun 7, 2021 9:53 AM

ASCI Secretary-General Manisha Kapoor addresses all the FAQs of the Influencer Guidelines and the process behind the formulation of the rules

Mansi Sharma May 31, 2021 9:00 AM

Experts also raised concerns about the guidelines' impact on micro & nano influencers and celeb endorsers

Mansi Sharma May 28, 2021 9:24 AM

ASCI also launches ASCI.Social platform, a one-stop destination for all information related to the guidelines and a community of influencers, marketers, agencies and consumers

exchange4media Staff May 27, 2021 4:48 PM

The complainants, one of whom was PETA, took umbrage at an Amul ad that said plant-based beverages can't be called 'milk'

exchange4media Staff May 26, 2021 1:00 PM

As part of the mandate, the agency will provide ATL, BTL, and Digital creative services to ASCI along with strategic support for campaign development and audience outreach programs

exchange4media Staff May 17, 2021 10:39 AM

A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes

Misbaah Mansuri Mar 31, 2021 8:54 AM

The study, GenderNext, is the first of several initiatives ASCI will undertake in 2021 as part of a year-long focus on gender

exchange4media Staff Mar 26, 2021 11:38 AM

Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM

Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

This will ensure that consumers don't confuse the advertised content with user-generated ones

exchange4media Staff Feb 22, 2021 8:49 AM

Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more

Misbaah Mansuri Feb 22, 2021 8:29 AM

Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign

Misbaah Mansuri Feb 10, 2021 8:33 AM

'Of these, 8963 were resolved by way of withdrawal or modification of the advertisements,' said I&B minister Prakash Javadekar said in response to a question in the Lok Sabha

exchange4media Staff Feb 8, 2021 10:57 AM

Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI

exchange4media Staff Feb 5, 2021 1:18 PM

Guest Column: Strategic Marketing & Media Consultant Chintamani Rao opines that ASCI's ban on surrogate ads for liquor brands is welcome, but the only effective solution is legislation

Chintamani Rao Feb 3, 2021 10:54 AM

The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options

exchange4media Staff Jan 29, 2021 11:51 AM

#ChupNaBaitho by ASCI is a call-to-action digital campaign

exchange4media Staff Jan 29, 2021 10:57 AM

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns

Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM