We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jun 18, 2022 8:21 AM

Online betting?blur=25

With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts

Shantanu David Jun 16, 2022 8:13 AM

Surroagte ads?blur=25

While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts

Kanchan Srivastava Jun 14, 2022 9:02 AM


Ads of online betting promote an activity that otherwise poses a significant financial and socio-economic risk for the consumers, stated MIB

exchange4media Staff Jun 13, 2022 5:46 PM


The revised guidelines under the Consumer Protection Act also have specifications for advertisements concerning children

exchange4media Staff Jun 11, 2022 9:04 AM


The Minister of Women and Child Development was speaking at the launch of ASCI guidelines on harmful gender stereotypes in advertisements

Mansi Sharma Jun 9, 2022 8:09 AM

Layer's Shot?blur=25

However, the deodorant brand apologised and said the ads were aired only after due & mandatory approvals

exchange4media Staff Jun 6, 2022 5:35 PM


The updates are related to gender identity, sexual orientation, body type, age or physical and mental conditions

exchange4media Staff May 25, 2022 12:14 PM


India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021

Kanchan Srivastava May 18, 2022 8:18 AM


The regulator has said public personalities could be held accountable if crypto ads are found to be violating regulations

exchange4media Staff May 17, 2022 11:29 AM


Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women

exchange4media Staff Apr 20, 2022 12:45 PM


CCPA had passed two orders against Sensodyne and Naaptol Online Shopping advertisements

exchange4media Staff Apr 12, 2022 4:28 PM


In March, 285 social media ads of online real-money gaming companies were identified as being in violation of the ASCI code

exchange4media Staff Apr 12, 2022 12:27 PM

Manisha Kapoor?blur=25

Kapoor has been the Secretary-General of the organization since 2020

exchange4media Staff Apr 12, 2022 8:26 AM

Anurag Thakur?blur=25

I&B minister Anurag Thakur has told the Lok Sabha that ASCI examines complaints relating to advertisements of offshore gaming companies in the context of contravention of the ASCI code

exchange4media Staff Mar 16, 2022 11:27 AM


ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not

Kanchan Srivastava Mar 9, 2022 12:39 PM


Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light

exchange4media Staff Feb 24, 2022 8:24 AM