We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

The guidelines will lend assistance to advertisers for appropriate and correct usage of reference to awards or rankings in advertising; to ensure that their claims are not misleading

exchange4media Staff Jan 21, 2020 12:18 PM

In the Consumer Complaints Council deliberations, the most common complaint was that the ads misled and exploited consumers’ lack of knowledge

exchange4media Staff Jan 14, 2020 10:57 AM

Out of the 344 advertisements, 259 belonged to the education sector, 50 belonged to the healthcare sector, eight to personal care and eight to the food & beverages sector

exchange4media Staff Nov 28, 2019 4:09 PM

Out of the 299 advertisements, 201 belonged to the education sector, 59 belonged to the healthcare sector, 9 to personal care, 4 to the food & beverages sector and 26 were from the ‘others’ category

exchange4media Staff Oct 22, 2019 2:36 PM

Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build consumer awareness

Misbaah Mansuri Sep 20, 2019 8:25 AM

Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer

exchange4media Staff Sep 19, 2019 5:22 PM

The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands

Tasmayee Laha Roy Sep 18, 2019 8:17 AM

106 advertisements have been withdrawn, while 38 were found not objectionable

exchange4media Staff Aug 29, 2019 3:37 PM

The court has said ASCI has the power to regulate advertisements as per guidelines

exchange4media Staff Aug 19, 2019 2:28 PM

While 59 belonged to the education sector, 35 were from healthcare,  5 from personal care, 2 related to food & beverages sector and 13 were from ‘others’ category

exchange4media Staff Jun 26, 2019 12:59 PM

ASCI upheld complaints against a total of 145 advertisements out of the 180 it evaluated

exchange4media Staff Apr 16, 2019 3:43 PM

The most common reason for upholding complaints were unsubstantiated and exaggerated claims that exploit consumers’ lack of knowledge

exchange4media Staff Apr 1, 2019 2:31 PM

ASCI upheld complaints against 232 advertisements from a total of 277 advertisements evaluated by them in October and November 2018

exchange4media Staff Mar 1, 2019 7:02 PM

The scroller should read- ‘Objectionable ads? Complain to The Advertising Standards Council of lndia (ASCI) s 7710012345 ascionline.oro’

exchange4media Staff Jan 26, 2019 9:30 AM

In 2018, the AYUSH Ministry received 358 cases pertaining to misleading ads and claims regarding herbal, ayurvedic and other such products

exchange4media Staff Dec 28, 2018 8:37 AM

The most common reason for upholding complaints were unsubstantiated claims in the Education sector such as providing “100% placement”, “guaranteed immigration”, “No.1”

exchange4media Staff Dec 18, 2018 5:55 PM

CCC opined that Marico’s Losorb claim for their popular products as compared to other single seed oil was inadequately substantiated and misleading by omission

exchange4media Staff Nov 23, 2018 11:09 AM

The most common reason for upholding complaints was superlative claims by advertisers, especially for education sector advertisements

exchange4media Staff Nov 5, 2018 5:47 PM

In June 2018, ASCI investigated complaints against 208 advertisements

exchange4media Staff Oct 18, 2018 9:16 AM