The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines to ensure users are aware of the financial and addiction risks

exchange4media Staff 1 day ago

ASCI has also upheld misleading ad claims made on various digital platforms

exchange4media Staff Nov 12, 2020 12:20 PM

ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead

exchange4media Staff Nov 3, 2020 9:00 AM

Complaints against eight such advertisements have been registered over the past one month

exchange4media Staff Nov 3, 2020 8:55 AM

Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible financial advertising

Misbaah Mansuri Nov 2, 2020 8:07 AM

Earlier, Purandare served as Secretary General at The Advertising Standards Council of India (ASCI) for a six-year-long tenure

exchange4media Staff Oct 29, 2020 2:37 PM

The Advertising Standards Council of India said it has processed complaints against seven ads of the Byju's owned start-up

exchange4media Staff Oct 28, 2020 12:03 PM

The regulatory body has announced an advisory to advertisers to curb misleading claims in the light of the pandemic

exchange4media Staff Oct 20, 2020 11:39 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 17, 2020 9:06 AM

In its official statement, the association has sworn to stand by Tanishq, which is a member of the ISA

exchange4media Staff Oct 15, 2020 12:01 PM

Industry bodies like ASCI, AAAI and IAA have come out in support of Tanishq and backed the ad

Misbaah Mansuri Oct 15, 2020 9:11 AM

In response to a complaint received against the ad, ASCI has concluded that the film did not violate its codes of honesty, truthfulness and decency in advertising

exchange4media Staff Oct 14, 2020 2:47 PM

There has been a flood of advertisements with dubious claims about COVID-19 cures and preventions, says ASCI Chairman Subhash Kamath

exchange4media Staff Sep 30, 2020 3:23 PM

Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 12, 2020 8:58 AM

ASCI will continue to focus on improving its processes for even faster turnaround by leveraging digital technology & platforms, says Kamath, the newly appointed Chairman

Misbaah Mansuri Sep 11, 2020 9:02 AM

N S Rajan, Managing Director, Ketchum Sampark, was elected Vice-Chairman

exchange4media Staff Sep 10, 2020 5:39 PM

The Advertising Standards Council of India has partnered with TAM Media Research to add the monitoring of digital platforms to the already tracked print and television media

exchange4media Staff Sep 3, 2020 1:22 PM

Kapoor has been part of ASCI’s Consumer Complaints Council for the past five years

exchange4media Staff Aug 31, 2020 12:24 PM

Pitchfork Partners will strengthen ASCI's position as an organisation dedicated to safeguarding consumers’ interests

exchange4media Staff Aug 4, 2020 2:40 PM