MRUC releases complete data for IRS 2019 Q3, including for Andhra Pradesh

With AP data updated in Q3 2019, IRS users will now be able to publish all India numbers and trend studies with previous two quarters of IRS 2019

e4m by exchange4media Staff
Updated: Jan 20, 2020 12:38 PM

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MRUC

MRUC (Media Research Users Council) has announced the release of full and complete data for IRS 2019 Q3, this includes data for Andhra Pradesh. In view of sample shortfall in Andhra Pradesh, MRUC had released IRS 2019Q3 data (on December 27, 2019) without Andhra Pradesh, as a result, the industry had to refrain from comparative analysis and from publishing their all India numbers/rankings. With AP data also updated in Q32019, IRS users will now be able to publish their all India numbers and trend studies with previous two quarters of IRS 2019.

The 2019Q3 data is a rolling average of the last quarter of IRS 2017 (Q4) and three quarters of IRS 2019 (Q1+Q2+Q3). IRS 2019 Q3 fieldwork covers August 2019 through November 2019.

IRS 2019 Q3 topline presentation has also been updated with All India rankings – for dailies, magazines and radio stations.

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