MRUC re-elects Shailesh Gupta as Chairman; Vikram Sakhuja elected Vice-Chairman

The election took place during the board meeting held after AGM of the MRUC

by e4m Staff
Published: Sep 12, 2024 3:36 PM | 2 min read

The Media Research Users Council (MRUC) of India has re-elected Shailesh Gupta, Wholetime Director, Jagran Prakashan, as the Chairman. Vikram Sakhuja, Group CEO, Madison Media and OOH, has been elected as Vice-Chairman, sources have shared with e4m.

The election took place during the board meeting held after the annual general meeting (AGM) of the MRUC.

The development follows talks of the possibility of the MRUC kickstarting the Indian Readership Survey (IRS) will be kicked off in the next few months. The last IRS was conducted in 2019. It was suspended in 2020 due to the Covid pandemic but never resumed since.

“The council convened a board meeting on August 12 where the plan to launch the IRS was approved in-principle. However, the board is yet to finalise the study methodology and a cost-sharing formula for the publishers,” a board member of the Council told e4m recently.

The council’s technical committee is believed to have presented a few methodologies in the meeting. Parameters that were discussed to decide the cost slabs for publishers included turnover, revenue and circulation.

The MRUC Board will pick one methodology which it deems best. To address the cost issue, the board decided to consult India’s top 25-30 publishers before arriving at a conclusion, the member stated. Both the issues are likely to be discussed and finalised in the next two months.