At the e4m e-Conclave, panellists Vikram Sakhuja, Prathyusha Agarwal, Vivek Sharma & Ashish Pherwani discussed the impact of the pandemic on media & entertainment industry in India

exchange4media Staff May 4, 2020 9:18 AM

Vikram Sakhuja, Group CEO, Madison Media & OOH- Madison World, explained that although we consume news from various sources today, we tend to trust some more than others depending on the medium

exchange4media Staff Apr 28, 2020 9:08 AM

In the weekly webinar series, media agency heads will speak about how news is being treated in the COVID-19 scenario

exchange4media Staff Apr 27, 2020 8:49 AM

Madison Media's 'Marketing just went viral!' report offers an insight into advertising during the times of the coronavirus pandemic and how brands can stay afloat

exchange4media Staff Mar 28, 2020 9:21 AM

The account size is estimated to be around Rs 300 crore. Madison has been handling Titan since 2017

Naziya Alvi Rahman Mar 18, 2020 3:54 PM

256 small quadcopter drones took off to showcase various formations and stimulations

exchange4media Staff Mar 16, 2020 11:01 AM

Delivering the valedictory speech at the e4m Neons OOH Conference, the Group CEO of Madison Media spoke about the various aspects where OOH was lagging and how it could move ahead

exchange4media Staff Mar 13, 2020 8:32 AM

On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India

exchange4media Staff Feb 14, 2020 2:08 PM

The tenth edition of the awards will recognise work done in the OOH advertising and digital signage between January and December 2019

exchange4media Staff Jan 24, 2020 7:07 PM

Hegde will report to Amol Dighe, CEO of Madison Media Ultra & Head of Investments

exchange4media Staff Dec 5, 2019 12:51 PM

Media Research Users Council’s contract with Nielsen India has concluded with the release of final quarter of Indian Readership Survey 2019 data

exchange4media Staff Nov 15, 2019 2:26 PM

Other industry veterans too gave the audience an insight into what made Subhas Ghosal an outstanding advertising man and a leader who the entire industry loved

exchange4media Staff Nov 12, 2019 10:39 AM

The account will be handled by the agency’s Bangalore office – Madison Media Omega

exchange4media Staff Oct 17, 2019 11:53 AM

The account was won in a multi-agency pitch and the account will be handled by the agency’s Delhi office, Madison Media Plus

exchange4media Staff Oct 4, 2019 11:09 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 28, 2019 10:00 AM

The exchange4media Conclave was held in Mumbai on September 24 under the theme 'Creativity first: Brand engagement in the connected era'

exchange4media Staff Sep 27, 2019 12:25 PM

The account will be handled by the agency’s Bangalore unit – Madison Media Omega

exchange4media Staff Sep 9, 2019 3:20 PM

The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle

exchange4media Staff Aug 30, 2019 8:39 AM

Datask will help brands understand information about customer demographics and psychographics

exchange4media Staff Aug 23, 2019 11:19 AM

Industry experts attribute rise of news consumption on digital platforms to deepening internet penetration, content explosion in vernacular languages and cheaper data plans

exchange4media Staff Aug 16, 2019 8:01 AM