Datask will help brands understand information about customer demographics and psychographics

exchange4media Staff Aug 23, 2019 11:19 AM

Industry experts attribute rise of news consumption on digital platforms to deepening internet penetration, content explosion in vernacular languages and cheaper data plans

exchange4media Staff Aug 16, 2019 8:01 AM

Reach of Print, Television, Radio and Cinema vis-à-vis the previous IRS quarter largely remains unchanged

exchange4media Staff Aug 14, 2019 4:10 PM

The entries were divided into 5 major categories and 36 sub-categories, says Jury Chair Suresh Narayanan, Chairperson and Managing Director, Nestle India

exchange4media Staff Jun 13, 2019 8:44 AM

Kulshreshtha has over two decades of experience of working with media agencies

exchange4media Staff May 27, 2019 4:41 PM

Vikram Sakhuja, Group CEO, Madison Media & OOH & IRS Technical Committee Chairman, talks about the changes made in the latest IRS compared to the last one and more

exchange4media Staff Apr 29, 2019 9:27 AM

The total number of readers has touched 42 crore as per the Indian Readership Survey    

exchange4media Staff Apr 26, 2019 5:31 PM

Presented by Viacom18, the apex industry awards is set to convene at Goafest 2019 from April 11 to 13

exchange4media Staff Mar 1, 2019 11:27 AM

At the launch of PMAR 2019, a panel discussion was held on the topic- The growing importance of News. The session was moderated by Vikram Sakhuja, Group CEO Media & OOH, Madison World

exchange4media Staff Feb 15, 2019 8:55 AM

At the launch of Pitch Madison Advertising Report 2019, Vikram Sakhuja, Group CEO, Media & OOH, Madison World, spoke on how media verticals will look in future, 3 disruptive events of the year & more

exchange4media Staff Feb 14, 2019 8:23 AM

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff Feb 7, 2019 7:45 PM

The three day advertising and marketing symposium organised by the AAAI and The Advertising Club will facilitate idea exchange on category growth drivers and game changing global trends

exchange4media Staff Jan 30, 2019 4:34 PM

Hindustan Unilever Limited was adjudged as the Effie Client of the Year

exchange4media Staff Jan 11, 2019 10:43 PM

e4mConclave: Fireside chat between Vivek B Srivatsa and Vikram Sakhuja

exchange4media Staff Nov 19, 2018 3:07 PM

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff Nov 17, 2018 10:42 AM

Today at the exchange4media Conclave, decision makers from the media & advertising industry will discuss trends that assist them in growing the overall business

exchange4media Staff Nov 16, 2018 8:32 AM

The 14th edition of Goafest will take place in April 2019

exchange4media Staff Nov 1, 2018 4:55 PM

Industry experts come together to discuss a topic that requires that addressability - 'Strategy versus pricing' : What is the future of the media pitches?

exchange4media Staff Oct 17, 2018 2:23 PM

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff Oct 8, 2018 9:47 AM

Ajay Kakar was re-elected Vice-President, Shashi Sinha as Secretary, Mitrajit Bhattacharya as Jt. Secretary and Bhaskar Das as Treasurer

exchange4media Staff Sep 18, 2018 6:08 PM